EcoHouse is a real estate development company that builds affordable housing in Brazil under the country's Minha Casa Minha Vida program. They have completed several projects already including Arco Iris and Casa Nova. Their newest and largest project is called Bosque Residencial, which will consist of 2,200 units. EcoHouse offers global investors opportunities to invest in these developments through a UK-based structure with returns of over 20% paid out within 12 months and capital protected through an escrow account. They are looking to launch new investment funds that would allow institutional investors like pension funds to participate.
Family Office Elite Magazine Special Promotional Edition
EcoHouse Develops Affordable Housing in Brazil
1. Natal | London | Singapore | Dubai | Toronto
I N V E S T I N G I N Y O U R W O R L D
ECOHOUSE
Group
2. Do not go where the path may lead,
go instead where there is no path and leave a trail.
Ralph Waldo Emerson“
”
3. Introduction from the chairman
Here at EcoHouse Developments we have one simple philosophy.
It’s that we are only interested in providing global investors with
straightforward real estate products that are the best of their kind
wherever they may be in the world.
Our overall ‘product’ has strong investment yields with both a low
entry level and an easily-defined exit.We are currently focused on
providing for the needs of families of modest means in North East
Brazil.We enable them to move into high quality social housing units
under the Brazilian Government’s Minha Casa MinhaVida programme.
Let us show you why real investment with EcoHouse doesn’t need
to be complicated, why you should invest with a company that can
prove success and how, at EcoHouse, we are delivering on what we
promiseTODAY. It’s the EcoHouse way!
Yours,
Anthony Armstrong Emery, CEO EcoHouse Developments Ltd
ECOHOUSE
Group
5. Such stuff as dreams are made of.
William Shakespeare
“ ”
6. Anyone can build houses but we build Homes!
We are proud of our achievements. We
were chosen to be the international builder
entrusted by Brazil’s government to be in-
volved in something extremely important;
the ‘Minha Casa Minha Vida’ affordable hous-
ing initiative. This government sponsored
public-private programme in Brazil is literally
revolutionary. It’s making it possible for the
very first time for citizens on modest means
to own their own homes with the help of
specially designed domestic mortgages.
Our first project, Arco Iris (in Natal) con-
sisted of residential homes each with 2 Bed-
rooms and 1 Bathroom and an area of nearly
fifty-five square metres. Each unit sold for a
government fixed price of 80,000 Brazilian
Reais (about £25,000).Local support was vital
and from the outset,Arco Iris had the support
of the mayor of Natal, the municipality gener-
ally, the head of the local Real Estate council
and the local branch of Caixa bank (Brazil’s
National Bank).
Units were all pre-sold to lower middle
income residents of the area who had regis-
tered to take part in the “Minha Casa Minha
Vida” government programme. Because of
the popularity of the exciting development all
units were ‘pre-sold’ before completion.
Private investment, with good returns, pro-
vided the impetus for the project, with many
investors re-investing their growth in the sec-
ond and third phases of the project. Our Arco
Iris Social Housing Development is located
just outside Natal in the community of Ceara
Mirim.The city of Natal, is the capital and larg-
est city of Rio Grande do Norte,an important
north-eastern state on the coast of Brazil.
Construction of Arco Iris moved along
quickly with an experienced workforce of
over 300 full time employees on site in
Brazil. These included nearly two hundred
full time building crew. EcoHouse was ini-
tially the only UK Company legally building
in Brazil under the Minha Casa Minha Vida
social housing programme.
Arco Iris has always been the original ‘flag-
ship’of our several MCMV projects.EcoHouse
is fully registered with the Brazilian govern-
ment and fully backed by Brazil’s largest bank
CAIXA.
In addition investors’ funds are fully secured
and protected by U.K. Legislation, U.K. Escrow
account regulations, also backed up with a U.K
Regulated Lawyer through the world-famous
Lloyds of London.
Our investors are now making a healthy re-
turn on their money (starting within as little as
12 months) and many are now re-investing in
our current project with an eye on the ones
after that!
‘What We Have Done’...
...Arco Iris
7. Without ambition one starts nothing,
without work one finishes nothing.
Ralph Waldo Emerson“
”
8. Following our previous and very popular‘Min-
ha Casa MinhaVida’ development at Arco Iris,
EcoHouse has now moved ahead to an excit-
ing new project.We are very proud to intro-
duce our latest development in the famous,
affordable-housing MCMV programme. Again,
it’s in the North East of Brazil, just north of
Natal, the bustling capital of the state of Rio
Grande do Norte.
The new development is called ‘Residencial
Casa Nova’ and will be situated conveniently
near (but not too near!) the new international
airport being built in the district.
Minha Casa Minha Vida was first launched
nationally three years ago, as a large-scale
government sponsored initiative which also
involves the private sector. Its simple (but vi-
tally important) goal is to provide over two
million extra decent and affordable homes for
Brazilians on modest incomes. For the very
first time, this large section of the country’s
emerging middle class are able to buy their
own family property, at a price they can afford
(maximum R$ 80,000 / £25,000) , helped by
the new-style mortgages which have become
recently available.
Here at Casa Nova we have 515 units un-
der construction and we have already sold
out. Each property has its own garden and
parking-space as well as a number of other
features including some on the site for com-
munal use. These include a swimming-pool,
children’s playground, barbecue area and
communal toilets as well as the fully equipped
bathrooms in each house.
A novel part of the site layout is a dedicat-
ed cycle-path to encourage those who like to
use this healthy and ‘green’ form of transport.
Security and privacy for residents are also of
course important so the development has
controlled access via a manned gatehouse.
As with its famous predecessorArco Iris,our
new development at Casa Nova has proved
to be a great investment for those seeking
their simply packaged quick yield opportunity
and, once completed, will provide a fantastic
new life for the residents. The buildings and
layout are of the high standard you’d expect
from EcoHouse and the investment proposi-
tion was the same as Arco Iris so the quick sell
out has not been a surprise.
What We Are Doing...
...Casa Nova
9. Promise only what you can deliver.
Then deliver more than you promise.
J.B. Priestley“
”
10. The Background
We’re pleased to present Bosque Residen-
cial. It’s the latest ‘Minha Casa, Minha Vida’
social housing project to be brought to you
by ourselves, award-winning company Eco-
House. As always, our new development en-
ables people to invest safely and securely in
Brazilian social housing.
The background is impressive.At the begin-
ning of 2011 our first‘affordable’development,
Arco Iris was met with an amazing response
from both investors and Brazilian homeseek-
ers alike, resulting in every unit being pre-sold
before completion and investors’ funds being
returned with growth within twelve months.
Our next project, Casa Nova launched ear-
lier this year and saw all four phases sold out
within the first few months of its release. All
that experience now leads to our latest and
biggest project to date, Bosque Residencial.
The Site
‘Bosque’ is an attractive and secure gated
community of 2,200 units. The site offers
the convenience of both an onsite shopping
centre and admin offices on the doorstep
for complete peace of mind, all at an afford-
able price.
The development also includes a leisure
club with tennis/basketball courts and cycle
paths. Bosque Residencial is the largest Urban
Development of its kind in North East Brazil.
It’s also one of the ‘greenest’ with two trees
(one full size and one sapling) being planted to
replace each tree removed during the original
clearance and construction!
Launching for the Future...
...Bosque Residencial
11. Returns and Security
Bosque properties will be built using investors’
funds and sold to people in the local area. Cur-
rently there is a huge demand for affordable
property of this kind but there’s still a huge
shortage of it. Returns for investors are running
at over 20%. Repayment will be made twelve
months from the date your first payment is re-
ceived into escrow.The capital and interest are
repaid in full and investors will be offered early
options on the next phase of the Bosque proj-
ect. Investments start from £23,000. Remem-
ber that in the unlikely event the project does
not go ahead your funds are guaranteed to be
returned by the administering lawyers from
your Escrow Account.
BOSQUEResidencial
Investment Summary
• Minimum investment just £23,000
• 20% returns on investment after just 12 Months
• All funds securely held in Lloyds Escrow Account
• Invest in the UK under UK Legislation
• Invest through our award-winning Development Company
• Set exit price means no worrying about how well your investment is doing.
• Programme set to run for 5 years so investors can re-invest, possibly more than once!
12. A basic joint principle of our whole opera-
tion has always been providing open and
transparent information coupled with at-
tentive listening to YOU, our valued pub-
lic. After all, without you we wouldn’t be
here! So, here at EcoHouse we have always
prided ourselves on our excellent two-way
communications with our investors and
buyers.This means we work hard to main-
tain the very highest standards of clear,
Communicating with
our investors
up-to-date information for you, regularly
revised and updated.
The constantly developing scene on all
our projects is refreshed regularly, in words
and pictures on our website and in printed
form too.This means you can be sure at
any time of the ‘real time’ current situation
about YOUR investment and/or home. We
challenge you to find better construction
updates anywhere in the real estate sector.
13. We are fiercely proud of our excellent repu-
tation in the affordable homes industry. Not
least in this is the general recognition that our
skilled designers and artisans produce high-
quality homes, built with the finest materials
carefully but economically. Just one accolade
we’ve received has been from The New Eu-
rope magazine.
That publication has recently published a
report, which recognizes the world’s fastest
growing 50 companies. EcoHouse is proud
to be named in the 2011/2012 list, and has
been listed as ‘Leaving a legacy, by develop-
ing properties’.
According to New Europe Magazine, we
at EcoHouse have reached the very highest
Building Quality...
...Recognition
level of achievement in our field, and are a
company that is driving its industry forward.
The list highlights companies for quality
and excellence, and shines a spotlight on
those who have both achieved certain levels
of excellence, and demonstrated strong lead-
ership. Membership has not been given to
companies according to capitalization figures
or market share, but purely on excellence
within their fields.
The New Europe magazine’s dedicated re-
search team follows up on invaluable nomina-
tions, suggestions, and contributions of both
media partners,and the readership ofThe New
Europe to analyse new trends and unearth the
brightest pioneers across all sectors.
EcoHouse Developments have reached
the very highest level of achievement.
The New Europe magazine 2012“
”
14. BRAZIL
Brazil is a country that’s really going places.As
one of the emerging BRICS economic powers
(Brazil, Russia, India China, South Africa) the
South American giant is well-placed for this
new century. Brazil is the world’s fifth largest
country in terms of both size and population.
It’s also heading steadily towards fifth place
economically too, having become sixth earlier
this year when it dislodged the UK from that
place in GDP terms.
There are many aspects but let’s mention
just one here.There is a property boom go-
ing on in all of Brazil’s major cities and it’s
being fuelled mainly by local demand for resi-
dential housing.
The country has fascinated foreign travel-
lers for almost a century with its offerings of
sweeping vistas of white sands, stunning natural
flora and fauna and some of the world’s most
colourful and exciting cities. Indeed, all the data
collected shows that the overall trend in tour-
ism is positive, with Business Monitor Interna-
tional (BMI) forecasting a 25% increase in tour-
ist arrivals in Brazil between now and 2016.Of
course, both airlines and hoteliers will feel the
effects of heightened tourist activity with Bra-
zil hosting both the 2014 FIFA World Cup and
then the Olympic Games in Rio de Janeiro in
2016.This will pull in visitors from every corner
of the planet and help put Brazil on the map as
a perfect holiday as well as a top property and
land investment destination.
With all this in mind, the demand for home
ownership in Brazil is booming. Over R$34
billion of government funds have being in-
vested into the construction of affordable
social housing across the country under the
Minha Casa Minha Vida (My House My Life)
programme. However, supply still woefully fails
to match demand, with a seven million unit
housing deficit still current in Brazil. A further
challenge emerges as many reports state that
there is due to be a 20% rise in the country’s
population over the next decade.
15. NATAL
Natal,the so-called‘city of the sun’is the capital
of the Brazilian state of Rio Grande do Norte.
This is the area of the country where to date
EcoHouse has concentrated its efforts. This
bustling metropolis of Natal has over a million
people and is an attractive and major tourist
destination within a country that is itself a big,
peaceful, blessed-by-nature land.
Natal is renowned as the safest capital city
in Brazil, and one of the country’s cities near-
est Europe and North America.The maritime
district has literally dozens of beautiful sandy,
white beaches, such as Ponta Negra and its
famous Morro do Careca, Tabatinga (known
as the cliff of dolphins), Pirangi, Redinha, Pipa
and of course Genipabu with its famous
fixed sand dunes and imported dromedar-
ies.Tourism is currently the most important
industry of Natal, attracting Brazilians, Euro-
peans (many from Spain, England, Scandinavia,
Germany, Portugal, Italy and France), and also
visitors from the U.S. and elsewhere in the
Americas and Asia.
Due to booming tourism and enormous
potential for further growth, the municipal
government has decided to build a new air-
port in Natal.This will be the biggest airport
in South America and the eighth biggest in the
world!The airport will be specifically designed
to cater for the new Airbus A-380, which will
further confirm Natal’s position as the num-
ber one tourist destination in Brazil.
16. P a c i f i c
O c e a n
Atlantic
Ocean
B r a z i l
Joao Pessoa
Pelotas
Mossoro
Caxias Do Sul
Teresina
Sao Luis
Goiania
Campinas
Aparecida de Goiania
Greater Porto Alegre
Belem
Brasilia
Betim
Ceara Mirim
São Gonçalo
São Gonçalo
Parna mirim
Gravataí
Rio De JaneiroSao Paulo
Sao Paulo
Natal
EcoHouse Projects
COMPLETE
FINAL STAGES OF PLANNING
LAUNCHED (CONSTRUCTION COMMENCED)
LAUNCH SCHEDULED (LAST QUARTER 2013)
FUTURE LAUNCH
Key:
17. ECOHOUSE
Brazil Investment Fund
We are always looking for new ways to structure
our investments. Our main route remains indi-
vidual units sold as singles and multiples. How-
ever, we are also working on a fund structure.
EcoHouse Brazil Investment FundEcoHouse
aims to launch a suite of new investment ve-
hicle suitable for pension funds, SIPP’s, SAAS’s
and institutional investors in the first quarter
of 2013.The funds, to be established, will aim
to cover the existing locations in which Eco-
House currently operates including the United
Kingdom, Dubai, Singapore and Canada. More
territories are likely to follow.A key benefit of
pursuing a fund structure is the ability for pen-
sion funds and other institutional investors to
partner with EcoHouse to offer their investors
A new way to invest with EcoHouse
the kind of security backed investments cur-
rently only available to private investors. This
not only provides an exciting new mechanism
for investment but also provides a greater level
of regulation and compliance. For example, in
the United Kingdom, the fund structure being
considered will seek authorisation and regula-
tion by the Financial Service Authority (FSA)
and aims broadly to offer security akin to the
direct investment model utilised to date. Be-
coming FSA authorised may allow “Passport-
ing” to other European territories. Approved
platforms and Independent Financial Advisors
will be appointed once the funds have been
structured. Further details will appear on our
website in due course.
18. InMarch2009theBrazilianGovernmentlaunched
a long-awaited programme to try and ease the
country’s chronic housing shortage. After long
consideration it was decided that the main aim in
this particular programme was to build and pro-
vide decent, affordable homes for sale to people
of modest incomes. Obviously other social hous-
ing project also existed in the country (and still
do) and these continue in parallel,mainly targeting
the rental market.
However it was intended that this new‘for sale’
approach would be a combined one. It’s broadly
of the type known as PPP (Public-private partner-
ship) elsewhere in the world but that this specific
co-operation between the two sectors would
be one especially tailored for Brazilian conditions.
One feature was the seeking of short to medium
term private investment,with firm guarantees.
This new purchasers’ initiative was something
quite new.It was named‘Minha Casa MinhaVida’
(My House My Life) and was intended to pro-
vide people of the growing middle classes for
the very first time with a property-owning stake
in their country. To assist them, a whole new
range of mortgages for individuals was created
and launched, of a type which hadn’t existed up
to then.
To put the programme in a nutshell, the aim is
to build three million new homes of this kind by
the end of 2014, carefully distributed throughout
the regions and states of Brazil.The project is now
well into its second phase of development and
has proved,as expected,immensely popular. This
is so much true that when local developments
are launched, there is a draw among eligible ap-
plicants to determine priority of allocation at least
among those on the more modest incomes of
the two levels of eligibility.
There are firm qualifying conditions for both
levels.The main one is to keep the programme
Minha Casa Minha Vida
19. for the people for whom it is intended .For ex-
ample,applicants on the basic rung may only have
incomes up to three times minimum wage and
be pre-allocated suitable mortgages by Caixa.
Tighter conditions apply to the‘upper tier’of peo-
ple on incomes of between 3 and 10 times the
minimum wage.These particular homes are sold
by real-estate agents to suitable people according
to‘first come first served’.
There is no doubt that Minha Casa Minha
Vida is fulfilling its promise of making a significant
dent in the country’s housing shortage. Brazilians
acknowledge that there is still far to go before
homelessness has been eradicated but they are
justifiably proud of this programme. EcoHouse
has, if anything, been even more proud to be in
the forefront of this marvellous project!Together
with local and national government we hope to
make the well known ‘favela’, often synonymous
with Brazil,a thing of the past.
20. ECOHOUSE
Group
ECOHOUSE GROUP OF COMPANIES
1042 FULLTIME DIRECTLY EMPLOYED STAFF
PARTNER PA
DIVISIONS
LATIN AMERICA
SALES DEPARTMENT
FINANCE DEPARTMENT
CONSTRUCTION
FOUNDATION
PR
PRODUCTION
LOGISTICS
HUMAN RESOURCES
ARCHITECTURE
ENGINEERING
LEGAL
SECURITY
DEPARTMENT
CEO
ASIA PACIFIC
ADMIN
PR
MARKETING
SALES
EUROPE
INTERNATIONAL
GROUP
MARKETING
IT &
PROGRAMMING +
INTERNATIONAL
SYSTEMS
SALES
DEPARTMENT
DIVISION CHIEF
ADMIN
PR
MIDDLE EAST
SALES
DEPARTMENT
PR
N.AMERICA
PRODUCTION
FINANCE
DEPARTMENT
SALES
DEPARTMENT
DIVISION CHIEF
ADMIN
PR
ADMIN
DIVISION CHIEF
FINANCE DIRECTOR
FINANCE AND FUND
DIRECTOR
FINANCE DEPARTMENT
ADMIN
DIVISION CHIEF
DEPARTMENTS
DIVISION CHIEF
REGULATED
PRODUCTS
& FINANCIAL
OFFERINGS
DEPARTMENT
21. With over a thousand staff in five countries
including a massive construction operation in
Brazil it is imperative that we have the best
that we can get in all disciplines of the busi-
ness. We are expanding at an incredible rate
but that expansion needs to be manageable
and we need to be able to deliver the same
excellent service to buyers,investors and part-
ners wherever we operate.Training therefore
plays a vital role in all that we do.We have a
policy of investment in our people and we aim
to develop them not only within their roles
but we strive to prepare them for other roles
within the organisation for the future. One
example of that training is that our Brazilian
office staff receive short daily English lessons
to enable them to deal with the many Eng-
lish speaking associates we work with around
the world. We have been recognised locally
and nationally by government and community
leaders in Brazil for our crucial role in employ-
ment and in the development of our people.
This is another source of great pride to the
Owners of EcoHouse.
Team EcoHouse
ECOHOUSE
Group
22. EcoHouse in the community
EcoHouse has always taken seriously its posi-
tion in the wider community. After all, we are
not just a commercial company or group of
companies. We’re also a part of the lives of
the towns and districts we serve with our
housing projects.To emphasise this, we try to
contribute positively in many different ways to
the daily lives of the people we live and work
amongst.This is especially true in North East-
ern Brazil, our current area of focus. We’ve
been involved in many different projects of
which these three are our main ones.
Hospital Varela Santiago
First of all there’s our new Community/Hos-
pital scheme. Here’s how it will work ;For our
new MCMV development at ‘Bosque Resi-
dencial’, instead of charging each buyer the
normal preliminary fees to cover real estate
costs, contractual and paperwork fees etc (a
value that can reach up to R$4000) EcoHouse
will only charge a token fee of R$1 and a large
can of powdered milk to each buyer which
will then be donated to the orphanages. Also
to help the special children’s hospital that we
feel so passionately about EcoHouse will con-
tribute an extra R$100 for each buyer to this
special selected childrens hospital.
Our other two projects are linked ones and
concern local sporting teams. EcoHouse Brasil
is now the main sponsor for Alecrim Rugby
and Football Club. Although football has al-
ways been a very popular sport in Brazil, rug-
by has been relevantly unknown up to now.
However, it’s now gaining nationwide support
and growing from strength to strength.
23. Alecrim Rugby Club
EcoHouse is also proud to report that Ale-
crim Rugby, with the full backing of EcoHouse,
has contested the Brazilian Rugby Cup final in
Sao Paolo. In so doing it has made history as
the first club from North East Brazil to appear
in the country’s showpiece rugby event. Ale-
crim lost but hopes are high for a successful
future with EcoHouse as backers.
Alecrim Football Club
Alecrim Football Club is not a wealthy club and
has struggled over the years to gain the neces-
sary financial support and to stay afloat.Alecrim
is supported by the more economically margin-
alised and lower income people of Natal and
therefore does not have the necessary money
or backing needed to compete effectively. See-
ing the situation of the club, EcoHouse CEO
Anthony Armstrong Emery, an Englishman and
a great lover of football, wanted to not only
support and restoreAlecrim to its former glory
but also to give the supporters and community
something to be proud of. Anthony Armstrong
Emery is proud to be the President and Owner
of the club. EcoHouse has committed to be-
ing their main sponsor and to rebuilding their
stadium, investing in new players, providing
new uniforms, initiating exchanges and train-
ing camps with other teams as well as allow-
ing the community to become involved in the
development of the team, through open days
and training camps for both rugby and football.
EcoHouse feels strongly about investing in the
community and this is one way to bring it pride.
It’s also a good way to give the youth of the
area extra-curricular activities, opportunities
and sporting interests that would have other-
wise been unavailable.
24. EcoHouse is to be congratulated. What one sees and feels
is attention to quality of construction, innovation and
comfort for the end Brazilian buyer - Brazilian Federal
Government Minister of Social Security.
Garibaldi Alves Filho
“
”
EcoHouse is creating employment infrastructure and a
general betterment of quality of life for our citizens and
is directly responsible for 71% of the town’s development.
Secretary of Environment and Urban
Development São Gonçalo do Amarante.
Helio Dantas Duarte
“
”
25. Offices
Natal, Rio Grande do Norte, Brazil
EcoHouse Brazil, Rua Otávio Lamartine,
n°521. Petrópolis, Natal,
Rio Grande do Norte, Brazil,
CEP:59020-050
telephone : +55 (84) 2010 7770
email : info@ecohousebrasil.com
Dubai, United Arab Emirates
EcoHouse Dubai, Emirates Towers,
Level 42, Sheikh Zayed Road, Dubai,
United Arab Emirates, PO Box 31303
telephone : +971 (0) 50 2478482
email : info@ecohousemena.com
London, United Kingdom
EcoHouse Developments
2A Onslow Hall, Little Green, Richmond,
London, Surrey, TW9 1QS, UK
telephone : +44 (0) 203 468 6910
email : info@ecohousedevelopments.com
Mississauga, Toronto, Canada
EcoHouse Canada, Mississauga Excecutive
Centre,1530 - 4 Robert Speck Parkway,
MississaugaToronto, Ontario, Canada, L4Z-1S1
telephone : +1 (905) 366 7297
email : info@ecohousetoronto.com
Singapore, Asia Pacific
EcoHouse Singapore
8 Shenton Way, #04-02, AXA Tower
Singapore, 068811
telephone : +65 62251211
email : info@ecohousesingapore.com
26. There’s no doubt that over the years Eco-
House has gone from strength to strength.
Our success can be measured in terms of the
satisfaction of our investors and homebuyers
but in another way too. That is quite simply
our own judgment of our performance, com-
pared to the very highest professional stan-
dards we set ourselves.We are proud of our
performance and will work hard to maintain it
as we look ahead to an exciting future.
Our underlying philosophy is always that
our commercial profit-seeking is only worth-
while if we continue to offer good products in
an ethical and responsible way.To begin with,
there’s our continuing success in the‘affordable
homes’ sector in Brazil, the Minha Casa Minha
Vida scheme.We’ve three major projects un-
dertaken so far (plus several smaller ones)
and many more to come. Expansion plans for
EcoHouse involve some commercial and non-
social housing sites too. Developments else-
where in the world, in Canada, the UK and
the Philippines also feature in our plans. But
wherever we work and whatever we do, we
will stay completely true to our promises, de-
livering well-built homes,completed to superb
standards and of course. on time!
Whenever appropriate, EcoHouse believes
too in ‘common sense’ working co-operation
rather than conflict with other organisations,
whenever this is to the benefit of our clients,
investors and buyers. Clearly this involves
other commercial bodies but also (as with
MCMV) public sector national and/or local
government agencies too.
We are extremely excited about one par-
ticular aspect of our growth which is the Es-
tate Agency side and this is already operating
well in London, Brazil, Canada, Singapore and
Dubai. So far they’ve dealt with our own proj-
ects but will soon also include those from oth-
er constructors, subject to our careful scrutiny,
as always!
Our expanding operations worldwide also
mean that we are recruiting new high-calibre
industry professionals to our team, people
who we carefully select for their ability, expe-
rience and skill.
Last but by no means least, we are planning
to expand our own ‘social ‘or charitable proj-
ects. These are aimed to assist communities
where we can with their ‘quality of life’ needs.
We have always seen this as a very important
part of our relations with the wider world.
Our Vision,
our Future
27. The EcoHouse Partners’ Programme is cen-
tral to our sales strategy. With a real estate
investment product such as ours we have an
extremely global appeal. Buyer markets as
diverse as Singapore, Malaysia, China, Scandi-
navia, the UK, Canada and the USA have all
produced buyers for our first social housing
developments.The global nature of our busi-
ness means that we could not possibly market
direct and reach all of the groups we need
to reach on our own.We would rather focus
on ensuring that the product is delivered on
time, to sufficient quality and that the inves-
tor returns are delivered as promised.We also
would prefer to focus on planning for the pro-
duction of the attractive projects of the future
for our partners to sell.
Whilst we believe that our developments
are outstanding in many ways we do recog-
nise and appreciate that good agents will be
offered a vast range of real estate products
around the world.We therefore strive to pro-
vide agents with the very best support so that
we may compete on more than just product
but on service too.
We provide comprehensive training should
you want it online and face to face. We also
aim to be as responsive as possible when it
comes to supplying you with the highest qual-
ity marketing materials. Commissions are
competitive and paid promptly. We are flex-
ible and with the right agents in the right mar-
kets we will consider full or partial exclusivity
depending on the situation.
We use an innovative reporting system
to ensure that you know exactly what is
happening to your clients and to your com-
mission payments. As there is a 12 month
investment cycle and as many EcoHouse
clients so far have chosen to “roll back” in
to other projects it is especially important
that you have accurate reporting on con-
struction progress and completion dates.
We provide all of this as well as a dedicated
agent manager.
Finally, we are extremely flexible with our
agents. For whatever reason some agents of-
ten know that they could produce successful
marketing initiatives but they may not be able
to cash flow these. We are able to offer be-
spoke agreements to support such partners,
again once we understand the potential of
the particular agent to help drive our business
through their channels in the right way.
The EcoHouse Partners’ Programme
31. Our mission is to behave like a regulated business in an
unregulated real estate industry by doing simple things
like delivering against the promises we make, by being best
of breed in customer service, by creating property
solutions that are simple yet effective and by
encouraging innovation in all areas of our business.
“
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32. Head Office EcoHouse Brazil, Rua Otávio Lamartine, n°521. Petrópolis, Natal, Rio Grande do Norte, Brazil,
CEP:59020-050. telephone : +55 (84) 2010 7770 email : info@ecohousebrasil.com