1. TREND SUMMARY 3. Values –
Leading Customer obsession is the most critical
leadership trait:
Through
connections
Insights from the IBM Global
Chief Executive Officer Study
Based on 1700
Customer obsession (61%)
Chief Executive Officers
in 64 countries across 61%
18 industries
Provided by Aimia Business
Loyalty Strategy Team
60% inspirational leadership (60%)
The study Reveals
Three Main Imperatives: 58% Leadership Teaming (58%)
1. ENGAGEMENT –
Create Engaged Customers: Collaboration is the #1
characteristic desired by CEOs:
Other important characteristics:
• Communicative
7 out 10 CEOs are making major changes in their
organizations to Better Understand Individual • Creative
Customer Needs
• Flexible
2. Partnership –
70% of CEOs are aiming to partner
Methods CEOs use to prepare
1. Moving into other industries employees for the future:
1. Creating unconventional teams
2. Inventing new industries 2. Concentrating on experiential learning
3. Empowering high-value employee networks
FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM