2013-11-05 The Network Is Your Customer - Euclid Tech Presentation

•

2 recomendaciones•3,405 vistas

David Rogers

Empresariales Educación

Customer

Customer

Customer

Customer

Customer

Customer
9

•Free academic tutorials
•1800+ videos on
YouTube
•Anywhere in the world
•32 million lessons
delivered worldwide
•New grants from Gates
& Google

Customer Network Model

Customer

Customer
Blogs

Comments

Customer

Customer

Company
Forums

Customer

20

Broadcast
Strategy

+

≠

Customer
Network
Strategy

What kinds of

services, experiences
& communications…
…will inspire advocacy &
participation in your
customer networks?

Access

Collaborate

Connect

Customer
Networks

Engage

Customize

25

ACCESS
Be faster, be easier,
be everywhere, be
always on

26

ENGAGE
Become a source of
valued content

47

Every organization must think
like a media company

CUSTOMIZE
Make your offering
adaptable to your
customers’ needs

73

CONNECT
Become a part of
your customers’
conversations

90

EXPECTED:

DISCOVERED:

80 things to do
to increase
likelihood
guests would
recommend

5 things in the
first 20 minutes
make the most
positive impact

Social Media
Analysis

COLLABORATE
Invite your customers
to help build
your enterprise

106

From mass markets…

Company

Customers

120

…to customer networks

Customer

Customer
Blogs

Comments

Customer

Customer

Company
Forums

Customer

121

Customer
networks

Customer
networks

Customer
networks

Customer
networks

Customer
networks

Customer
networks

122

Access

Collaborate

Connect

Customer
Networks

Engage

Customize

123

Thank you!
David.Rogers@columbia.edu

Email me for:
• Slides
• Sample chapter

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2013-11-05 The Network Is Your Customer - Euclid Tech Presentation

1. The Network Is Your Customer 5 Strategies to Thrive in a Digital Age @David_Rogers Author Faculty Director, Digital Marketing Strategy Columbia Business School www.davidrogers.biz

2. 3

3. Some companies worked with

4. Books & publications David Rogers Host, BRITE conferences Executive Director, Center on Global Brand Leadership 5

5. Customer Customer Customer Customer Customer Customer 9

7. •Free academic tutorials •1800+ videos on YouTube •Anywhere in the world •32 million lessons delivered worldwide •New grants from Gates & Google

8. 16

10. Broadcast Model Company Customers 19

11. Customer Network Model Customer Customer Blogs Comments Customer Customer Company Forums Customer 20

12. Broadcast Strategy + ≠ Customer Network Strategy

13. What kinds of services, experiences & communications… …will inspire advocacy & participation in your customer networks?

14. Access Collaborate Connect Customer Networks Engage Customize 25

15. ACCESS Be faster, be easier, be everywhere, be always on 26

16. Last Year’s Christmas Card

17.

18.

19.

20.

21.

22.

23.

24.

25.

26. ENGAGE Become a source of valued content 47

27.

28. 49

29. Every organization must think like a media company

30.

31. 60

32. 64

33. 65

34.

35. CUSTOMIZE Make your offering adaptable to your customers’ needs 73

36. 77

37. 78

38. 80

39. 81

40. Image of person buying online

41. CONNECT Become a part of your customers’ conversations 90

42.

43. EXPECTED: DISCOVERED: 80 things to do to increase likelihood guests would recommend 5 things in the first 20 minutes make the most positive impact Social Media Analysis

44.

45. 97

46. 103

47. COLLABORATE Invite your customers to help build your enterprise 106

48.

49. 111

50. 112

51. 113

52. 114

53.

54. The world has changed…

55. From mass markets… Company Customers 120