Distributors deliver games from their warehouses directly to retailers, where the public buys games. Retailers allocate shelf space for titles through negotiations with publishers and distributors, and organize point-of-sale promotions. The distribution and retail companies have significant influence over the types of games that are produced.

1. Distrobution and Retail
Distributors 'sell in' to retailers, delivering games direct from their
warehouse to the retailer. This is where the public buys its games. Retailers
allocate 'shelf space' for titles, through publisher/distribution negotiation,
and organise point of sale promotions. The distribution and retail
companies have a significant influence on the types of games that get
made.