Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
1. Presentation link for download will be made available at http://www.DawnonFacebook.com
2. Who I Am: Social Media Speaker
|Digital Marketing Coach | New Media
Author | Trainer
What I Do: Work with CEOs,
Committed Entrepreneurs, and Leadership
Teams to Create Visibility, Leverage, and
Increased Profitability Using Social Media
Email: speaker@dawnraqueljensen.com
Web: dawnraqueljensen.com
LinkedIn: DawnonLinkedin.com
Twitter: DawnonTwitter.com
Fan: DawnonFacebook.com
3. Presentation link for download will be made available at http://www.DawnonFacebook.com
5. Linkedin:
Business
Linkedin Profiles
Linkedin Company Profiles
Linked Linked in Connections
Linkedin Leverage
Linkedin Groups
Linkedin Network Statistics
6.
7. Social media is the
use of technology
combined with
social interaction
to create or
co-create value.
11. What is LinkedIn?
LinkedIn is an interconnected network of
experienced professionals from around
the world, representing 170 industries and
200 countries. You can find, be introduced
to, and collaborate with qualified professionals
that you need to work with to accomplish your
goals.
14. What to do on LinkedIn
that’s publicly
available about you
to potential
clients, service providers, and subject
experts who come recommended
on projects,
gather data, share files and solve
problems
15. What to do on LinkedIn
that can
help you land jobs and close deals
from discussions
with like-minded professionals in
private group settings
16. Establish Layer of the Social Media.
Think of it as a layer cake:
1) Build up or enhance current Linkedin
profile
2) Create Linkedin Company page
3) Optimize your Profile
4) Manage the consistency between
personal & professional
18. Linkedin
① Show Your Gorgeous face
Profiles
② Google-ize your Title
③ Create Custom URL
④ Add 3 Specific Websites
⑤ Add Skills – You have 50
19.
20. ① Keyword-Rich Google-ized Headline
② Customer/Client Focused – WIIFT
③ Status Updates –
Educate|Inform | | Entertain | Promote
④ Customize Your Vanity URL
⑤ Personalize Website URLs
⑥ Add Your Twitter Account
21.
22. Linkedin Profile
Focus Areas
Summary
Specialties
Skills
Recommendations
23.
24.
25. Maintain Your Professional Brand
Organize Professional Relationships
Gather & Display Recommendations
Become an Expert
Gain Competitive Intel
Create Strategy Partners
29. • Never ask someone to join you if you not
prepared to endorse their work
• Never** respond to a request to join
someone's network unless you know them
Things to remember in any
social networking community:
• You are always in control of who you invite
• You can always decline an invitation
• You are rarely inundated with invitations
Best Practices for
30. Establish Social Leverage: Gain Trust
① Crowd-source Your Groups
② Provide Linkedin Answers to Questions
③ Actively Post & Participate In Linkedin Groups
or Build One
④ Repurpose Content through quality posts
⑤ Leverage your other Professional networks
32. Prospecting • Connect at least 2-3 times
a week
Influencing
Through Your • Personalize your InMail
Network Statistics Introductions
• Add one key value
statement
• Ask for what you want &
why you think it’s a great fit
• Think Win-Win
43. ① Keyword-Rich Google-ized Headline
② Customer/Client Focused – WIIFT
③ Status Updates
Educate|Inform | | Entertain | Promote
④ Customize Your Vanity URL
⑤ Personalize Website URLs
⑥ Add Your Twitter Account
44. Maintain Your Professional Brand
Organize Professional Relationships
Gather & Display Recommendations
Become an Expert
Gain Competitive Intel
Create Strategy Partners
45.
46.
47. Social Business Catalyst Series
$100 - Social Content Workbook
Social Content Workbook Package
$300 - includes:
• Social Media Workbook
• Social Media Strategy Session
• Workbook CD
• Bonus Content includes:
1. Social Content
Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page
Template
48.
49.
50. Web Fan
Email: speaker@dawnraqueljensen.com
Web: www.dawnraqueljensen.com
Linkedin: dawnonlinkedin.com
Fan: www.dawnonfacebook.com
52. Did you enjoy this presentation?
Recommend me on Facebook
(www.dawnonfacebook.com) and
Linkedin (www.dawnonlinkedin.com)!
Notas del editor
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if you’re planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that don’t relate to your company, except in search terms. If your company is not making news, it’s best to select “don’t show news about my company.”Company Type, Size, URLUnder company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories. Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your company’s careers page.
For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
For quite sometime I did look at my LinkedIn network as one that was effectively a group of people who were my closest business contacts and therefore I took the approach that:1. I never asked someone to join me on LinkedIn if I were not prepared to endorse their work so I would always be happy to refer them2. I never responded to a request to join someones LinkedIn network unless I knew them.However with the increase in social networking and more people inviting me to connect to their network on LinkedIn, I realised that perhaps I was being too strict in my self imposed guidelines.But how could I ensure that the quality of the connections stayed high and that I could ensure that I referred people to others in my network only if relevant?Well here are a few things to remember in any social networking community:1. you are always in control of who you invite to join your network2. you can always decline an invitation to join someones network3. you are rarely inundated with invitations to join someones online network, so screening invitations takes little time.