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Social Media for Business: Tools, Platforms, & Presence by Dawn Jensen

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Dawn Raquel Jensen, EMBA

Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net

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Social Media Toolbox Hashtag: #smfirestarter Tweet: @virtualoptions Tools, Platforms, and Social Media Presence to Build Revenue
Slidedeck Q & A Additional support Hashtag: #smfirestarter Tweet: @virtualoptions
Research first: Litmus Test:  SocialMention.com  Whostalkin.com  Alerts.google.com
Digital Embassy & Outpost: Overview Visibility Start Small •Top Social Networks •Honed By Industry •Shaped by market Credibility Build Deliberately •Content Curated •Dedicated Tools & Tech •Automatic system Tribe Builder Be Consistent •Blogs •Posts •Engagement •Timing
Digital Embassies & Outposts
Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
#1: Establish Your Online Reputation Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation. Resources: www.GetListed.org www.namechk.com
#2: Monitor Conversations Keep up-to-date with what is being said about yourself and your business. Monitor your business/brand for mentions with social media monitoring tools.
Use Good Tools to Monitor Alerts.google.com BrandYourself.com Hyperalerts.no Trackur.com
Myth:“If I build it, they will come.” Develop a strategy to attract fans
Sample Editorial Content Calendar January February M arch A pril M ay June July A ugust Septem ber O ctober N ovem ber Decem ber Important events American Red Cross Month Administrative Professionals Week April 22-28 Mother's Day, Memorial Day May 28 Father's Day Independence Day July 4 Labor day Bosses Day October 16 Thanksgiving Christmas Topic #1 Topic #2 Topic #3 Topic #4 Topic #5 Quote Article #1 Article #2 Article #3 Article #4 Seasonal Events Event #1 Event #2 Event #3 1) Set Strategy and Create …
Digital Embassies and Outposts  Create Social Platforms  Update Existing Information  Connect F/F/F Social Sites  Enhance Profiles & Pages
Digital Embassies & Outposts
Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
2) Start Small Foundation: 3 to 5 Social Media Platforms Built out Connected Curated and/or Original Content Tailor to top tier Social Media
NEXT STEP: Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linkedin, Facebook Groups or start one of your own Incorporate Video, Podcasting
3) Build Deliberately
“Fish Where The Fish Are”
NEXT STEP: Establish Social Authority Consistent Blog Posts Guest Posting on Strategic Partners ROI from Social Calendar Repurpose Content across platforms
IDEA: Build Social Authority : Podcast Original Content Podcast Tools/Apps  Spreaker – 20 hours  Voicebo – 5 minutes  Audioboo – 3 minutes RSS | iTunes | Embeds
Video Applications Vine Creates 6-second short, looping videos • Unlimited uploads and free • Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you Tout  Use your smartphone as a real- time information network  Creates15-second video updates  Broadcast to Facebook, Twitter, or Website widget  Tips  Tricks  Quotes  Shares
3) Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder DO Time SPRINTS**
BUILD: Extend Social Reach  Create additional layers of the Social Media Cake  Other Digital Platforms  Slideshare  Pinterest**  Quora**  Instagram
IDEA: Leverage Social Currency Original Content  Blog Posts  Whitepapers  Marketing Collateral  E-books  Reports  Podcasts  Video Curated Content (my favorites)  Spundge.com  Scoop.it  Paper.li  Delcious.com
4) Work Smarter: Plan, then Time it Editorial or Social Media content calendar to plan your posts Time your posts using programs like  Hootsuite.com  Planyourposts.com  Tweetdeck.com  Bufferapp.com
Need more support? Get more clients Create greater impact Make more money through Social platforms Access checklists, templates, presentations, resources, on-demand Q&A, and virtual training sessions Sign up here: www.SocialMediaFIrestarter.com or http://eepurl.com/zmAuz Sign-up for more Information today!
Want a Social Business Session? Fill out the form
Questions??
http://www.dawnraqueljensen.com

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Social Media for Business: Tools, Platforms, & Presence by Dawn Jensen

  • 1. Social Media Toolbox Hashtag: #smfirestarter Tweet: @virtualoptions Tools, Platforms, and Social Media Presence to Build Revenue
  • 2. Slidedeck Q & A Additional support Hashtag: #smfirestarter Tweet: @virtualoptions
  • 3. Research first: Litmus Test:  SocialMention.com  Whostalkin.com  Alerts.google.com
  • 4. Digital Embassy & Outpost: Overview Visibility Start Small •Top Social Networks •Honed By Industry •Shaped by market Credibility Build Deliberately •Content Curated •Dedicated Tools & Tech •Automatic system Tribe Builder Be Consistent •Blogs •Posts •Engagement •Timing
  • 6. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
  • 7. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
  • 8. #1: Establish Your Online Reputation Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation. Resources: www.GetListed.org www.namechk.com
  • 9. #2: Monitor Conversations Keep up-to-date with what is being said about yourself and your business. Monitor your business/brand for mentions with social media monitoring tools.
  • 10. Use Good Tools to Monitor Alerts.google.com BrandYourself.com Hyperalerts.no Trackur.com
  • 11.
  • 12. Myth:“If I build it, they will come.” Develop a strategy to attract fans
  • 13. Sample Editorial Content Calendar January February M arch A pril M ay June July A ugust Septem ber O ctober N ovem ber Decem ber Important events American Red Cross Month Administrative Professionals Week April 22-28 Mother's Day, Memorial Day May 28 Father's Day Independence Day July 4 Labor day Bosses Day October 16 Thanksgiving Christmas Topic #1 Topic #2 Topic #3 Topic #4 Topic #5 Quote Article #1 Article #2 Article #3 Article #4 Seasonal Events Event #1 Event #2 Event #3 1) Set Strategy and Create …
  • 14. Digital Embassies and Outposts  Create Social Platforms  Update Existing Information  Connect F/F/F Social Sites  Enhance Profiles & Pages
  • 16. Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
  • 17. 2) Start Small Foundation: 3 to 5 Social Media Platforms Built out Connected Curated and/or Original Content Tailor to top tier Social Media
  • 18. NEXT STEP: Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linkedin, Facebook Groups or start one of your own Incorporate Video, Podcasting
  • 20. “Fish Where The Fish Are”
  • 21.
  • 22.
  • 23. NEXT STEP: Establish Social Authority Consistent Blog Posts Guest Posting on Strategic Partners ROI from Social Calendar Repurpose Content across platforms
  • 24. IDEA: Build Social Authority : Podcast Original Content Podcast Tools/Apps  Spreaker – 20 hours  Voicebo – 5 minutes  Audioboo – 3 minutes RSS | iTunes | Embeds
  • 25. Video Applications Vine Creates 6-second short, looping videos • Unlimited uploads and free • Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you Tout  Use your smartphone as a real- time information network  Creates15-second video updates  Broadcast to Facebook, Twitter, or Website widget  Tips  Tricks  Quotes  Shares
  • 26. 3) Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder DO Time SPRINTS**
  • 27. BUILD: Extend Social Reach  Create additional layers of the Social Media Cake  Other Digital Platforms  Slideshare  Pinterest**  Quora**  Instagram
  • 28. IDEA: Leverage Social Currency Original Content  Blog Posts  Whitepapers  Marketing Collateral  E-books  Reports  Podcasts  Video Curated Content (my favorites)  Spundge.com  Scoop.it  Paper.li  Delcious.com
  • 29. 4) Work Smarter: Plan, then Time it Editorial or Social Media content calendar to plan your posts Time your posts using programs like  Hootsuite.com  Planyourposts.com  Tweetdeck.com  Bufferapp.com
  • 30.
  • 31. Need more support? Get more clients Create greater impact Make more money through Social platforms Access checklists, templates, presentations, resources, on-demand Q&A, and virtual training sessions Sign up here: www.SocialMediaFIrestarter.com or http://eepurl.com/zmAuz Sign-up for more Information today!
  • 32. Want a Social Business Session? Fill out the form

Notas del editor

  1. .” It’s important to, which may involve both paid and unpaid approaches.