Helpful tips on how to market your business on a shoestring.

1. Attracting new customers in the current climate can be an expensive game; however you don’t need to spend a lot of money on marketing to gain significant results.
Spent wisely, even a modest marketing investment can deliver both short and long-term benefits to a business. Here are a few ideas from Ocean Blue Marketing Ltd.
TOP TIPS: COST EFFECTIVE MARKETING

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TOP TIPS: COST EFFECTIVE MARKETING
 survey your customers and focus on their needs and wants
 be specific, honest and clear about what you can offer
 keep in touch - send email updates or a newsletter
 get to know your competitors and what they are offering and add a point of difference
 encourage people to 'buy now' by offering lower prices for immediate/bulk purchases
 use coupons or e-vouchers that are easy and cheap to design and distribute
 offer incentives such as a discount off their next order
 encourage referrals from existing clients and tie in with an incentive (prize draw or discount)
 build and maintain your relationship with your regular customer base on each interaction or sale. It is easier to keep a customer than to find a new one!
 aim to provide an exceptional experience on the first sale
 every customer is different – treat them that way
 team up with related businesses – just make sure they are reputable!
 join professional or social groups so you can network with other people
 tell people or write a press release if your business wins an award or contract
 specialise - you will be more attractive to customers if you are an expert in what you do
 promote yourself as an expert to local media, write an article or start a blog
 lead a trend or solve a problem that you have spotted
 volunteer to speak at meetings or seminars related to your field
 re-launch your website, shop or product/service
 if you have a car or van, use vehicle branding or magnetic signs to advertise your business' phone number or website
 get involved in charity - offer to host an event on your premises and invite the media
 get involved with the community - try fundraising or offer your product or service as a competition prize
But remember to always refer back to your overall marketing objectives to ensure that you achieve what you set out to do!
HOW CAN WE HELP?
At Ocean Blue Marketing we understand the importance of a great plan and the need to get it right. We offer the following services:
Marketing Planning
Marketing Auditing
Strategy Writing
For more information or a no obligation quote contact us at:
info@oceanbluemarketing.co.ukwww.oceanbluemarketing.co.uk
+44 (0) 7847 625922
@OceanBlueMktg
Ocean Blue Marketing Ltd
Company Reg: 08647081