A presentation on Content Marketing Trust by CUSTO during Marketing Day 2010.

1. And what about BELGIUM ?

2. Belgian cases Presented by CUSTO

5. Belgian cases

6. If you know a magazine that… perfectly reflects the brand image; demonstrates the know-how of its employees; became the cornerstone of an extensive loyalty programme; a nd thus is a real TRUST builder;

7. then you’ve read A.S.Magazine. Inspiring travel articles & product information 150.000 copies in-store distribution 4 issues / year interactive online version +

13. colora is a shop concept of Boss Paints , with almost 40 branches

14. colora distinguishes itself from its competitors by the personal advice it gives on technical aspects and colors

15. colora-magazine is distributed by the Belgian Post 3 times a year with a print run of 300 000 copies

16. Main aim of the magazine is to inspire, help and incite people to (re)decorate their homes In association with De Post/La Poste colora-magazine creates and maintains a strong relationship between brand and customers

17. colora-magazine creates and maintains a strong relationship between brand and customers Most importantly: it is perceived as a non-commercial medium, where the company translates marketing objectives into accessible content.

18. In association with De Post/La Poste colora-magazine steps away from pure selling

19. In association with De Post/La Poste colora-magazine steps away from pure selling

20. In association with De Post/La Poste tries to make people dream and shows colora as someone who can make those dreams come true

21. How the magazine creates a bond (Custometer, 2009) 90% of the respondents does “something” with the information : 48% of the readers saves the magazine or part of it 43% of the readers gives the magazine or part of it to someone else

22. How the magazine creates a bond (Custometer, 2009) Some other results For 90% of the readers the magazine incites them to paint For 96% of the readers colora-magazine gives them new ideas 88% looks forward to reading the next edition

23. AND… it’s a very effective tool to boost sales *turnover is confidential