2. Introduction
Definition of Buzz Network
Evolution of Internet Marketing
Elements of Internet Marketing
Objectives of Social Media Marketing
Platforms of Buzz Network
Advantages and Disadvantages
Viral Marketing
Pop-Up Ads
Case Study
Basic survey on Buzz Network
Conclusion
3. Social media
marketing is a form of
Internet marketing
that utilizes social
networking websites
as a marketing tool to
create buzz. The goal
of Social media
marketing is to
produce content that
users will
share with their social
network to help a
company increase
brand exposure and
broaden customer
reach.
4. Buzz network is a
common phrase among
online marketing circles,
and is a force to be
reckoned with.
Buzz network is
based on creating a
buzz or excitement
about a product, and
has become a very
common way to go
about online
marketing. But before
you can take
advantage of this
great online
marketing tool, you
need to know the
details about what
exactly buzz
networking is.
5. Marketing and advertising online has
provided consumers with the opportunity
to gain information about a company’s
product or service. Since internet became a
part and parcel of our day to day life,
when internet marketing was first
introduced, people accepted it in no time.
6. As technological innovation led to a shift in
the Internet’s focus and purpose as user-
centric, so too did the marketing strategies
of businesses subsequently evolve.
Internet marketing gives all sorts of ease
to its buyers creating happy, satisfied and
loyal customers. People became more
dependent on computers than ever before
and the number of online marketing sites
are ever growing.
7. Online Presence:
A strong online presence is the 21st century’s equivalent of
the well-kept storefront that gives potential customers a
good first impression. It is how you demonstrate that you
are a serious business selling quality products in accordance
with the rules of the market.
Inbound Marketing:
People search for products, look at the first handful of
search results, and buy from the seller that looks safest and
easiest at an acceptable price. Inbound marketing is about
guiding those searches to you and converting them to sales.
8. Outbound Marketing:
Social networks know almost everything there is to know about
their members and their entire business model is sharing that
knowledge with marketers. It delivers the right message about
your products to the right people across borders, oceans, and
time-zones.
Peer-to-Peer:
Seeing a friend, or even a group of strangers, recommend a
product is more likely to convince someone to buy it than any
hard-sell message from a salesman. Peer-to-peer marketing is
about turning your happy customers into ambassadors for your
products.
10. Using social media for
marketing can enable
small business looking to
further their reach to
more
customers. Following is a
brief overview on how to
use social media for
marketing according to
each platform’s unique
environment. Various
social media marketing
sites will require different
techniques, so develop a
unique strategy tailored
for each platform.
11. Facebook’s casual, friendly environment
requires an active social media marketing
strategy that begins with creating a Facebook
Business Fan Page. Companies pay careful
attention to layout, as the visual component is a
key aspect of the Facebook experience. Social
media marketing for business pages revolves
around furthering conversation with the
audience by posting industry-related articles,
images, videos, etc.
Facebook is a place people go to relax and chat
with friends, so the tone is kept light and
friendly.
14. Pinterest is the latest in social
media marketing trends.
Pinterest’s image-centered
platform is ideal for retail, but
anyone can benefit from using
Pinterest for social media
purposes.Pinterest allows small
businesses to showcase their
own product offerings while
also developing their own
brand’s personality with some
unique pinboards.
17. Twitter is the social media marketing tool
that lets a company broadcast it’s updates
across the web. Using Twitter as a social
media marketing tool revolves around
dialog and communication. Interaction
happens every second, and it is the life-
blood of twitter. Regular tweeting lets
people know more about the company
and re-tweeting helps as an alarm to the
loyal ones.
18.
19. Sharing and following
helps the companies
get most of the
exposure
These kind of
challenges and
other interactive
activities helps
companies get direct
connections with
their loyal customers
Different company links
up with these social media
sites to gain attention
20. LinkedIn is one of the more professional
social media marketing sites. LinkedIn is
the most powerful marketing tool of the
21st century and there are three main
reasons why -- media, partnerships and
clients. LinkedIn Groups is a great venue
for entering into a professional dialog
with people in similar industries and
provides a place to share content with
like-minded individuals.
22. YouTube is the number one place for
creating video content, which can be an
incredibly powerful social media marketing
tool. Many businesses try to create video
content with the aim of having their video
“go viral,” but in reality those chances are
pretty slim. Instead, focus on creating useful,
instructive “how-to” videos. These how-to
videos also have the added benefit of
ranking on the video search results of
Google.
23. Before playing
any video on
YouTube, we
often go through
advertisements of
different
companies
showcasing their
products. This is
how people gets
to know about
the available
products
24. When using social media for marketing products, social
media could be easily utilized to create cost effective
strategies and campaigns that can create viral results.
Social media has the power to drive traffic to your website,
blog, articles, etc.
Social media is able to bring people together, especially
when promoting global products or cause-related campaigns
and ideas since it allows people from the different
geographical location to meet at a single point and express
their views.
Social media could be the spark you are looking for to
attract attention to your site, product or service. It could also
be used to further build loyalty and long-term relations with
your audience.
Social media marketing could always be a fun and creative
method of doing business.
25. The wrong online brand strategy could put you at a
viral social disadvantage and may even damage
your reputation,
Using social media for marketing and advertising
could be more time consuming than companies
expect.
Social media can have a negative influence on
worker productivity Employees may waste valuable
time using social media channels such as Face book
and Twitter.
When social media is used excessively or in the
wrong way, it could have serious detrimental
outcomes on both mental and even physical health of
individuals.
26. Viral marketing
Viral marketing is a
marketing techniques that
use pre-existing social
networking service and
other technologies to try to
produce increases in brand
awareness.
It can be delivered by word
of mouth or enhanced by the
network effects of the
internet and mobile
networks. Viral advertising
is personal and, while
coming from an identified
sponsor, it does not mean
businesses pay for its
distribution. Most of the well-
known viral ads circulating
online are ads paid by a
sponsor company, launched
either on their own platform
or on social media websites
such as PicsArt and
Instagram
29. Not only products or
services of different
companies are
demonstrated through
viral marketing.
Awareness campaigns
and other such
programs which are
held for public notice
are also showcased
through social media
sites .These not only
helps people join the
campaigns but also as
a brand exposure.
33. Viral marketing tactics
Think outside of traditional marketing
Bring marketing into the real world
Take products to extremes
Reward customers with product
Team up with unlikely partners
34. Pop-up ads
Pop-up ads are often forms of online
advertising on the World Wide Web
intended to attract web traffic or capture
email addresses. Pop up ads are
advertisements that show up in a new
browser window. There's no one
standard size for popup ads. Popup ads
also vary widely in the amount of
browser commands that show in the
window.
35. Pop-up ads
Pop-up ads are often forms of online
advertising on the World Wide Web
intended to attract web traffic or capture
email addresses. Pop up ads are
advertisements that show up in a new
browser window. There's no one
standard size for popup ads. Popup ads
also vary widely in the amount of
browser commands that show in the
window.
36. Pop-up ads
Pop-up ads are often forms of online
advertising on the World Wide Web
intended to attract web traffic or capture
email addresses. Pop up ads are
advertisements that show up in a new
browser window. There's no one
standard size for popup ads. Popup ads
also vary widely in the amount of
browser commands that show in the
window.
37. Pop-up ads
Pop-up ads are often forms of online
advertising on the World Wide Web
intended to attract web traffic or capture
email addresses. Pop up ads are
advertisements that show up in a new
browser window. There's no one
standard size for popup ads. Popup ads
also vary widely in the amount of
browser commands that show in the
window.
38. Pop-up ads
Pop-up ads are often forms of online
advertising on the World Wide Web
intended to attract web traffic or capture
email addresses. Pop up ads are
advertisements that show up in a new
browser window. There's no one
standard size for popup ads. Popup ads
also vary widely in the amount of
browser commands that show in the
window.
39. Samsung case study
Challenge
No scalable business model for
integrating social media with customer
support, plus no way to track building
PR crises.
40. case study
Solution
I. Identified relevant keywords, sites and
channels
II. Identified major influencer voices for
tracking, advocacy and community
involvement
III. Established benchmarks for content volume
around keywords and sentiment levels
IV. Analyzed competitor social support activities
V. Investigated the integration of social with
existing call center software and resources
41. case study
Result
Within 2 months:
13 Samsung products tracked across 5
carriers
19 custom social analytics reports
delivered
1 PR crisis alerted and processed
325,000+ targeted product
conversations tracked to establish
benchmarks
42.
43.
44. Basic awareness survey held by
our team
Our team held a small survey on how much people are
aware of social media marketing. Our sample size was as
small as 14 people ( 7 male and 7 female).
The age group which we surveyed was from 15years to
25years. The questions asked and the conclusion we got
are in the following slides.
45. Questions
1. Do you know the meaning of buzz
networking?
2. How much do you know about it ?
3. Is it of any use to you?
4. Are you dependent on it ?
5. Did you get to know about it from
internet?
6. Would you like to know about it ?
7. Does it help you?
46. 0
1
2
3
4
5
6
7
8
Do you know
the meaning
of buzz
networking?
How much do
you know
about it ?
Is it of any use
to you?
Are you
dependent on
it ?
Did you get to
know about it
from internet?
Would you like
to know about
it ?
Does it help
you?
Yes
No
47. conclusion
The first and the
foremost thing we get
to notice by seeing
the graph is that more
people go with social
media marketing and
are intrigued by the
idea of it.
Social media is a
lifeline for this
generation and it is
clear that
this will continue in
the future and people
will depend on buzz
networking more and
more.
