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Build Sales with Social Media Become an eSocial Butterfly Debbie Morris, CSP President, Web Resource Management Director of Search Engine Marketing, Meredith Communications
What is an eSocial Butterfly? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Become an eSocial Butterfly? ,[object Object],[object Object],[object Object]
Who’s Talking? Do You Want To Participate?
Where Are They Forming    Their Opinions?
What Does an eSocial Butterfly Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Begin?  The   Audience
 
Finding   The   Right   Audience SocialMention  - Social Mention searches a variety of user-generated content such as blogs, comments, bookmarks, events, news, videos, and micro-blogging services for a given keyword or phrase.  PostRank  - allows you to check what articles (posts) on a site are picking up readership and syndication. It monitors how many times they are shared on sites like Google and Digg.
Where To Begin?  Set Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Begin?  Create a Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Accounts?  Top Traffic Producers
You Have To Send Them  Somewhere
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO -
SMO -
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO -
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO -
SMO -
SMO - Post on Wordpress, and the Blog Excerpt shows up here!
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - Ranks Top 10 for “Homebuilder Marketing”
SMO -
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMO - ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMO – Cons to  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which One Do You Want To Be? eSocial Butterfly ROCK STAR
Start Your  Rock Star Worksheet  Today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accounts:  Free Press Release Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accounts:  Free Topical Blog Posts  ,[object Object],[object Object],[object Object]
Accounts:  Bookmarking / Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Write Effective PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Write Effective Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Become An E Social Butterfly H B A Orlando 042209

  • 1. Build Sales with Social Media Become an eSocial Butterfly Debbie Morris, CSP President, Web Resource Management Director of Search Engine Marketing, Meredith Communications
  • 2.
  • 3.
  • 4. Who’s Talking? Do You Want To Participate?
  • 5. Where Are They Forming Their Opinions?
  • 6.
  • 7. Where To Begin? The Audience
  • 8.  
  • 9. Finding The Right Audience SocialMention - Social Mention searches a variety of user-generated content such as blogs, comments, bookmarks, events, news, videos, and micro-blogging services for a given keyword or phrase. PostRank - allows you to check what articles (posts) on a site are picking up readership and syndication. It monitors how many times they are shared on sites like Google and Digg.
  • 10.
  • 11.
  • 12. What Accounts? Top Traffic Producers
  • 13. You Have To Send Them Somewhere
  • 14.
  • 15. SMO -
  • 16. SMO -
  • 17.
  • 18. SMO -
  • 19.
  • 20. SMO -
  • 21. SMO -
  • 22. SMO - Post on Wordpress, and the Blog Excerpt shows up here!
  • 23.
  • 24.
  • 25. SMO - Ranks Top 10 for “Homebuilder Marketing”
  • 26. SMO -
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Which One Do You Want To Be? eSocial Butterfly ROCK STAR
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.