This document provides information about selling on eBay. It begins with an overview of eBay, including what eBay is, a brief history of the company from its founding in 1995, and eBay's business model of connecting buyers and sellers through online auctions. It then provides details on how to buy and bid on items as a buyer, including the bidding process and tips for successful bidding. Finally, it covers the process for selling items on eBay as a seller, including what fees sellers pay to list items and for completed sales.

1. U N I V E R S I T Y O F P U E R T O R I C O I N A G U A D I L L A
E N G L I S H D E P A R T M E N T
I N C O 3 0 0 6 / L 8 1

2. OBJECTIVES:
Explain what is EBay.
A briefing of the history of EBay.
Business model of EBay.
How to buy, bid and sell on EBay.

3. WHAT IS EBAY?
A website people buy and sell things by
auctioning them , or selling them to the person
who offers most money (biding).

4. HISTORY OF EBAY:
 eBay was founded in Pierre Omidyar's San Jose living room back in
September 1995 (co-founded eShop), the worlds largest auction site.
(He holds a 27 percent stake in eBay)
 It was from the start meant to be a marketplace for the sale of goods
and services for individuals.
“I was pursuing what
I enjoyed doing, my
passion. It’s not
really work if you are
having fun.” -Pierre
Omidyar

5. HISTORY OF EBAY:
 He also worked as a software developer for Apple Computer's Claris
and communications software maker General Magic Inc.
 After earning an undergraduate degree in computer science from Tufts
University, Omidyar co-founded eShop, an online shopping forerunner
eventually bought out by Microsoft Corp.

6. HISTORY OF EBAY:
 The idea
for eBay.com emerged when
Omidyar's girlfriend Pamela,
an avid collector of Pez
candy dispensers,
expressed her desire to
interact with other collectors
in their area.
 In September 1997, Omidyar
changed his site's named to
eBay

7. HISTORY OF EBAY:
 In 1998, Pierre and his cofounder Jeff Skoll brought in Meg Whitman to
sustain the success.
 Meg had studied at the Harvard Business School and had learned the
importance of branding at companies such as Hasbro.

8. HISTORY OF EBAY:
 Meg culled her senior staff from companies such as
Pepsico and Disney, created an experienced management
team with an average of 20 years of business experience
and built a strong vision for the company -- that eBay is a
company that's in the business of connecting people, not
selling them things.

9. BUSINESS MODEL OF EBAY:
 eBay has built an online person-to-person trading
community on the Internet, using the World Wide Web.
 Buyers and sellers are brought together in a manner
where sellers are permitted to list items for sale, buyers
to bid on items of interest and all eBay users to browse
through listed items in a fully automated way.

10. BUSINESS MODEL OF EBAY:
 The items are arranged, where each type of auction has
its own category, with more than 22 million registered
users and roughly 8,000 product categories.
 eBay has both streamlined and globalized traditional
person-to-person trading, which has traditionally been
conducted through such forms as garage sales,
collectibles shows, flea markets and more, with their web
interface.

12. BUSINESS MODEL OF EBAY:
 This facilitates easy exploration for buyers and enables the sellers
to immediately list an item for sale within minutes of registering.
 Browsing and bidding on auctions is free of charge, but sellers are
charged two kinds of charges:
When an item is listed on eBay a nonrefundable Insertion Fee is charged,
which ranges between 30 cents and $3.30, depending on the seller's opening
bid on the item.
A fee is charged for additional listing options to promote the item, such as
highlighted or bold listing.
A Final Value (final sale price) fee is charged at the end of the seller's auction.
This fee generally ranges from 1.25% to 5% of the final sale price.

13. BUSINESS MODEL OF EBAY:
 eBay notifies the buyer and
seller via e-mail at the end of
the auction if a bid exceeds
the seller's minimum price,
and the seller and buyer
finish the transaction
independently of eBay. The
binding contract of the
auction is between the
winning bidder and the
seller only.

14. EBAY

15. EBAY

16. EBAY

17. HOW DO YOU BUY?

18. HOW TO BID
Steps:
1. Carefully review the listing.
2. Click the Place Bid button. You may need to sign in.
3. Enter your maximum bid, and then click the Continue button.
4. Review your bid, and then click the Confirm Bid button.
Bid Increments:
A bid increment is the amount by which the current bid is raised every time it is passed.
Automatic Bidding System
E-Bay uses an automatic bidding system to facilitate the process. You do not have to
configure anything, the system works only.

19. TIPS FOR SUCCESSFUL BIDDING
 Do not bid for the same item in different ads if you just
want to buy one.
 If you've been outbid on an item, waits until the auction
before bidding similar.
 To change the amount of the bid, enter a new amount
and click the link
Back to Item" button at the bottom of the page

20. CREATE ACCOUNT SELLER

21. WHAT DOES IT COST TO SELL ON EBAY?
 Ad rate: to sell an item on eBay, you must create an ad with the
Sell Your Item form. When you list an item for sale, you charge a
fee for your ad.
 Value Fee: If the item sells, you will be charged a commission
for sales made. The Value Fee is based on the final amount for
which the item is sold. The Value Fee does not include shipping
costs.
 Listing Upgrade Options: In addition, if you add a caption or a
second image to the announcement, a fee is required for each
of these options. The rates also depend on the category and the
ad format.

22. RATES AUCTION FORMAT PUBLISHING
 As of October 2, 2012, if you are private seller, with or
without eBay Store, you can benefit from a tariff
publishing ad suppressed for up to 75 ads (per calendar
month) auction format in all categories .
RATES AUCTION FORMAT PUBLISHING
Starting price Publication rate
auction format - For
the first 75 ads in the
same calendar month
Publication rate
auction format -
surpassed the first 75
ads in the same
calendar month
0,01 - 1,00 euros
0,00 euros
0,15 euros
1,01 - 9,99 euros 0,35 euros
10,00 - 24,99 euros 0,50 euros
25,00 euros o + 1,00 euros

23. FORMAT PUBLICATION RATES BUY IT NOW (OR
FIXED PRICE)
PUBLICATION RATE ENTERTAINMENT
CATEGORIES
Publication rate
entertainment categories
Publication rate for the
remaining categories
0.00 euros for first 25 ads
in the same calendar
month
0.00 for the first 25 ads in
the same calendar month
0.35 euros overcome the
first 25 ads in the same
calendar month
0.15 euros overcome the
first 25 ads in the same
calendar month