Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Lori Ballen of the Ballen Group in Las Vegas Nevada, shares her recruiting best practices using video, social media and your website.
Attracting talent to your organization using video Lori Ballen
1. facebook.com/loriballenmethod
Las Vegas Referrals to: www.BallenGroupHomes.com
Internet Marketing at www.TheBallenMethod.com
Referrals at: www.AllStarAgentNetwork.com
AttractingTalent to your Organization using
video, social media and your website
2. Who is Lori Ballen??
• Started Catering Company in 1992
• Built to the 7th level in 10 years
• Sold it in 2004 forTop Dollar – it still exists
• Built 7th level Children’s Resale Item Store
• Joined KellerWilliams in 2010
• Created AwardWinning Real EstateTeam
• Built to 7th level in less than 3 years
3. People do business with people they
know, orTHINK they know
Best Practices forVideo
• TELLYOUR STORY and your Market Centers
Story
• Start Small and Simple – Get fancy later
• Keep it Authentic – Be you, that’s who you are
• Make it Fun and Keep it Short
• Be Clear,To the Point, and Informational
11. Use the embed code to add the video to your Marketleader website
12. Use the embed code to add the video to your Marketleader website.
AddVideos to the Community Pages, Main and Sell Pages, and Career pages of Marketleader
sites – AGENTS
Team Leaders, Use the embed code to use video on your KW sites and in blog posts…
Remember EMAIL videosTOO
13. Video Content –What to shoot
• Informational Video
• Celebrations and Awards
• TeamVideos and Meetings
• Role Playing
• Community Videos
• Blog Style Videos – Be yourself
• ComedicVideos -Viral
• Introduction Videos
Sample Videos:
Happy Birthday Facebook Friend -
http://www.youtube.com/watch?v=N2hL6k-AbGA
Nice to Meet you – http://youtu.be/nXzEXSRbKBo
Introduction Video - http://youtu.be/3974kGvclhY
ThankYou Video - http://youtu.be/GxsdTusvgmM
Meet the Team - http://youtu.be/NuNy4jVPuaY
Community Video - http://youtu.be/vdjKwoUXIB8
2 Cents - http://youtu.be/61YXpzUalOk
Talking Ben - http://youtu.be/5b7R92ot-8E