1. JOB HUNTING WITH SOCIAL MEDIA
Augie Ray
@augieray
August 2013
Introduction to
Social Media for Executives

2. AGENDA
From Start to Finish
1. Why social?
2. Your goals
3. Risks to Consider
4. Social Networks

3. WHY SOCIAL?WHY SOCIAL?
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4. WHYSOCIAL?
Social CEOs Perceived Better
Executives whose CEOs
are social find their
leaders to be better
communicators and
listeners, more inspiring
and more tech savvy.
Source: The Social CEO, Weber Shandwick, 2012
Which words & phrases describe your company’s CEO?

5. WHYSOCIAL?
CEOs Expect Social’s Importance to Grow
What are the most utilized customer interactions methods?
Today
3 – 5 year
Prediction
CEOs expect the
importance of social
media to skyrocket in
next three to five years.
Source: IBM CEO Study, 2012

6. WHYSOCIAL?
Recruiters Have Fully Adopted Social Strategies
Recruiter’s use of social
media and success in
finding candidates in
social media is growing.
Source: Jobvite Social Recruiting Survey, 2012

7. WHYSOCIAL?
Recruiters Check Candidates’ Social Profiles
Only one in seven
recruiters never look at
candidates’ social media
profiles.
Source: Jobvite Social Recruiting Survey, 2012

8. WHYSOCIAL?
Social is Important for Your Career
• It is altering the way people communicate
• Social media skills and knowledge are growing in
importance on the job
• Leaders who use social media are seen more
favorably
• Recruiters are increasingly using social media to
source candidates

9. WHY SOCIAL?YOUR GOALS
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10. YOURGOALS
Start with the End in Mind
• Your goals will determine your social media strategies
and tactics:
• Which social networks?
• Create, curate or lurk?
• Who to follow?
• How to engage?
• What information will you share?
• What tools?
• How much time?

11. YOURGOALS
Know What You Wish to Accomplish
• Set goals to guide your efforts and manage your time
• Goals may include:
• Networking with thought leaders
• Connecting with employees and peers
• Building your reputation
• Promoting your company
• Building network within targeted companies
• Education
• Competitive intelligence
• Be prepared to alter your goals as you gain experience

12. RISKS TO CONSIDERWHY SOCIAL?RISKS TO CONSIDER
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13. RISKSTOCONSIDER
Social media mistakes can be embarrassing

14. RISKSTOCONSIDER
Social media mistakes can harm your career
Larry Johnson
NFL Running Back
Connor Riley
Cisco Recruit

15. RISKSTOCONSIDER
Recruiter reactions to topics posted
Source: Jobvite Social Recruiting Survey, 2012

16. RISKSTOCONSIDER
Protect Yourself
• Know your employers’ rules
• Do not think your social communications are
protected under the First Amendment
• Understand that FTC rules require material
relationships (such as employment or vendor
relationships) be disclosed when endorsing a
product or service
• Consider the following, even when posting in what
you think is a private venue…

18. RISKS TO CONSIDERWHY SOCIAL?SOCIAL NETWORKS
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19. SOCIALNETWORKS
LinkedIn Activities and Features
• Complete your profile
• Connect with peers (bilateral)
• Follow companies (unilateral)
• Follow influencers (unilateral)
• Join Groups (may require approval)
• Create job alerts
• Watch for notifications, new
messages & connection requests
• Endorse others
• Recommend others

20. SOCIALNETWORKS
Build Your LinkedIn Network for Job Hunting
Source: Jobvite Social Recruiting Survey, 2012
Recruiters see higher
quality candidates
through employee
referrals and use
LinkedIn to source
candidates.

21. SOCIALNETWORKS
LinkedIn Profile Tips
• Upload a professional headshot
• Carefully consider your headline
• Create a custom LinkedIn Profile URL
• Thoroughly complete your summary using all
pertinent keywords
• Upload PowerPoint or other professional
documents to your summary
• Thoroughly complete your work history
• Add Skills and Expertise you have (so that others
may endorse you)

22. SOCIALNETWORKS
LinkedIn Networking Tips
• Follow people you know
• Get introduced through mutual contacts
• Join groups, contribute and connect to members
• Add LinkedIn link to email signature
• Endorse & recommend others
(and they may reciprocate)
• Cautiously request recommendations (Edit
Profile, Recommendations, Pencil icon )
• Post links and content daily
• Use Advanced People search to find peers

23. SOCIALNETWORKS
LinkedIn Job Hunting Tips
• Add Volunteer Experience and Causes
• Add Memberships in professional organizations
• Consider upgrading to a Job Seeker or Job Seeker
Plus premium account
• InMail messages to people not in your network
• View people who visited your profile
• Become a “Featured Applicant” to appear at top of
recruiters’ lists
• Access salary data on job postings

24. SOCIALNETWORKS
Search for
People, Jobs, Compani
es, Groups & more
Access advanced
people search
Notifications, Message
s & New Connection
Requests
Suggestions of people
you may know
Post status updates
LinkedIn Today – news
you can use and share
Updates from your
network—news, job
changes, etc.

25. SOCIALNETWORKS
Facebook for Recruiting & Professional Networking
• Primarily a personal social network but growing in
importance for professional communications
• 50% of employers use Facebook in hiring process
• Nearly 85% of recruiters using Facebook would
recommend Facebook as a tool to other recruiters
• 44% of employers think Facebook will become
more important in talent acquisition process while
just 18% expect its importance to decline
Source: National Association of Colleges and Employers, Use of Facebook in the Talent Acquisition Process , 2012

26. SOCIALNETWORKS
Facebook: Just Personal or Professional, too?
OR

27. SOCIALNETWORKS
Choice One: Keep it Personal
• “Friend” only friends and family
• Do not connect with peers
• Ensure your default privacy setting is “Friends”
and not “Public”
• Facebook rules permit individuals to only have one
profile; some public figures and small business
owners create Facebook pages (identical to what
businesses have) to promote themselves or their
business, but this is not typical for professionals.

28. SOCIALNETWORKS
Choice Two: Use it for both Personal & Professional
• “Friend” everyone you know
• Set default privacy for “Public”
for maximum visibility or “Friends”
to control who can see your posts
• Assign work peers to one list and
personal contacts to another list
• Use Facebook’s Post
Privacy Setting to
direct status updates
to specific lists of people

29. SOCIALNETWORKS
If you use Facebook for professional networking…
• Keep in mind you will be
exposed to peers’ activities
that you may prefer not know
• You can suppress or diminish
individuals’ posts in your
news feed, if desired
• You can create or join Facebook
professional groups, but this
functionality is best for smaller sets of people
• Be cautious about what you “like,” since
friends, peers and others may see activities in
their news feeds or via Facebook graph search

30. SOCIALNETWORKS
Twitter Best Suited for Social Broadcasters or Lurkers
• Terrific tool for monitoring thought
leaders and news sources
• Lists may be created so that
tweets are easier to monitor
and follow
• Generally, all tweets are available to general
public, so Twitter is best used for those who care
to broadcast to a wide audience (and is a great
distribution tool for those who blog)
• You can follow Twitter accounts that broadcast job
openings for specific employers or within different
geographic areas

31. SOCIALNETWORKS
Other Social Tools for Professional Networking
• Blogs: Free blogs can be launched with WordPress
or Blogger and are a great way to build your
reputation, but do not overlook the time
commitment required to author and promote your
content
• Ning: A fee service to create your own professional
social network
• Quora, Medium, Google+, Klout, Kred: More
nascent social networks and tools that may develop
into serious professional networking offerings
• Buffer App, HootSuite, Tweetdeck: Tools for
managing and scheduling social media posts.

32. SOCIALNETWORKS
Professional Social Media Tips
• Set time aside at least once or twice a day to
monitor your accounts, reply and comments to
posts and share/retweet items of interest
• Set time aside to follow and engage with other
accounts, which is a good way to build your
network and create relationships
• Do not begin to connect with others until you have
posted a dozen or more times—this allows others
to see the topics you share and encourages them
to follow
• Never post angry or frustrated. If you have a doubt
before posting, don’t post!

33. Q&ARISKS TO CONSIDERWHY SOCIAL?Q&A
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34. RISKS TO CONSIDERWHY SOCIAL?THANK YOU
Credit: http://www.flickr.com/photos/wwworks/
Augie Ray
@augieray
http://www.linkedin.com/in/augieray/