How to protect your digital reputation, against ID fraud and content tampering

1. On-Line Reputation Management
Whether you are a business, not-for profit organisation, band, or individual your reputation and
brand is important to you. We often differentiate between the on-line and off-line brand and
reputation but for most they are closely connected all bit it there may be some slightly different
emphasis on-line. The one common thing is that in the world of today, which is a digital world is that
our reputation can be damaged in milliseconds either accidentally or maliciously. Digital technology
brings huge benefits in the flexibility to create, change and mass communicate content and
information, but this benefit comes with risks that have to be managed.
So what are the risks?
There are two main digital risks that expose your reputation:-
1. Identity Fraud or Theft
2. Message tampering
Identity Fraud relates to known or unknown persons or entities misrepresenting themselves as
someone else, or some other entity (Band, Association, Company, Organisation). Having adopted a
false identity they then communicate misinformation that, as a minimum may be misleading and
disruptive and, at worst be libellous and cause serious if not fatal damage to a reputation.
Regardless of the extent of the misrepresentation there is a cost to those that are misrepresented
and many other related stakeholders.
Message Tampering is the situation where what is communicated and interpreted by the reader has
been changed either accidentally or maliciously. The ability even for the amateur hacker to change
digital content is strong, given the nature of digital content, and the professional hacker can make
changes and leave no record or evidence.
The bottom line is it’s relatively easy to adopt a false identity and to change digital data, text and
tweets as examples.
How can I protect my on-line reputation?
Identity Fraud
There are many solutions, Twitter for example provide an identity verification and mark for high
profile individuals, however they choose who will get the benefit of this process and, it is only
offered to a relatively small number of famous people/entities.
Digiprove have enabled their technology process in order that anyone can add a significant layer of
protection to their identity. By becoming a paid user of Digiprove’s on-line digital content protection
service your Identity will be verified using your credit card details and so long as you have a credit
card in the same name as your account registration. Once you have Digiproved your content or
issued a tweet from Digiprove we associate your content/ tweet with your identity. Readers of your
content/tweets will be able to quickly verify you have an identity verified mark on
www.digiprove.com at the click of the mouse.
Content & Tweet Tampering
www.digiprove.com

2. In addition to ensuring your personal identity remains authentic, you are also concerned that your
content/tweet is received un- tampered and the reader sees it exactly as you intended. By using the
Digiprove functionality all your content/messages will be certified. This means there is a digital
certificate created, which includes the unique digital fingerprint of your message, the date, time and
your identity at the time you create your message. Any readers of your content whether it be
documents, images, web pages etc. can verify the integrity on-line and view the certificate.
Digiprove inserts a short link into your tweet that all readers can see. By clicking on that link any
reader can view the certificate details and also they can cut and paste the text should they wish and
have the Digiprove proof engine confirm its integrity and authenticity, any tampering will be evident.
www.digiprove.com