1. Social Media Platforms:
So Many Options, So Little Time
3/29/2014 @DedeMulligan #Rotary 1

2. 1.23 Billion Users Strong
3/29/2014 @DedeMulligan #Rotary 2
PROS
• 40-60+ Age
Group
• Easy to Share
• Photo Driven
CONS
• Organic Dead
• Gen Y and Z off
• Privacy
Problems

3. 1 Billion Users Strong
3/29/2014 @DedeMulligan #Rotary 3
PROS
• Shows Off
Rotary
• Intuitive Search
• Millennials Use
CONS
• Editing and
Uploading
• G+ Account
• Over 2 Min Rule

4. 300 Million Users Strong
3/29/2014 @DedeMulligan #Rotary 4
PROS
• Strong Signal
• Local Search
• Hangouts
CONS
• Lots of Change
• Misunderstood
Medium
• Infrequent Use

5. 259 Million Users Strong
3/29/2014 @DedeMulligan #Rotary 5
PROS
• B2B Contacts
• Groups
• Research
Worthy
CONS
• Not Visual
• Promo Abuse
• Difficult to share
outside of LI

6. 243 Million Users Strong
3/29/2014 @DedeMulligan #Rotary 6
PROS
• Instant Dialog
• Hashtags
• Connection into
other Areas
CONS
• Short
• Need to Monitor
• Misunderstood
Medium

7. 200 Million Users Strong
3/29/2014 @DedeMulligan #Rotary 7
PROS
• Gen Y and Z
• Photos & Videos
• Facebook
Connection
CONS
• Limited Text
• Cannot Share
• Doesn’t Work
Well on Desktop

8. 70 Million Users Strong
3/29/2014 @DedeMulligan #Rotary 8
PROS
• Women Love it
• Photos & Videos
• Board Driven
CONS
• Men Don’t Get It
• Not Mobile
Friendly
• Limited Text

9. What’s Next?
• Figure Out Your Demographics (M/F, age)
–Current Membership
–Prospective Membership
• Figure Out What They Want to Use
• Use those chosen platforms often
3/29/2014 @DedeMulligan #Rotary 9

10. 3/29/2014 @DedeMulligan #Rotary 10
“Making a Difference and Creating a
Customer for Life, is all about HELPING
not SELLING.” – Jay Baer
If I can help you, reach out to me:
De-de Mulligan
Mulligan Management Group, LLC
www.mulliganmanagementgroup.com
dede@mulliganmanagementgroup.com
330.472.7673
Facebook:
www.facebook.com/MulliganManagementGroupLLC
Twitter: @DedeMulligan
LinkedIn: www.linkedin.com/in/dedemulligan