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Introduction + Selling Ceedo
                                       By: Dedi Ben-Natan, VP Sales




© 2011 All rights reserved to Ceedo.
In 20 Seconds

          • Portable desktop
             • Manage Windows applications on un-managed machines.

          • User Installed Applications vs. Security
             • Lock-down machines with-out locking down users.

          • Dept. Installed Applications vs. Image Sprawl/VDI
             • Disengage the OS image from the apps.


                                        Solve the toughest issues confronting modern IT




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




About Ceedo
           We are a privately held company, established in 2005.


           We specialize in developing innovative enterprise-class IT
           solutions that solve the toughest issues confronting
           modern IT.


           Our products are based on our proprietary application
           and run-time virtualization technology.


           Our products shipped to over 4,000,000 users worldwide.


           We are now at the final stages of completing our most
           ambitious product, codenamed “Project Ren”, which will
           change the way we IT...


© 2011 All rights reserved to Ceedo.
Solution




#1
                                         Ceedo Enterprise
                                       Secure Ubiquitous Computing




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Ceedo Enterprise Product Overview
                                                        Some History...
                                                        Matured from 2005 over 3 years as a consumer product, shipped on
                                                        leading USB-Drive brands.

                                                        Officially launched in 2008 and gained immediate success.

                                                        Endorsed by high-profile partners and distributers.

                                                        Shipped to over 4,000,000 users on encrypted and regular USB-drives.



   What?                                                How?
           Provide complete and secure ubiquitous             Complete workspace on a USB drive
           computing                                          (with or without encryption)


           Enables IT dept. to manage biz-apps on un-         Sandboxed applications that run on any
           managed/non-domain PCs                             Windows platform


           Provides intuitive user-experience                 Lightweight: zero install, zero footprint


           Simple to manage and integrate                     Cloud-based management

© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Ceedo Enterprise Architecture
 Example Applications:                                                                Security Features:
                                                                                         Integrated 2FA          Reporting

                                       One Workspace to Rule Them All…                   Encryption              Read Only




                                               Ceedo Management Console
                                        Apps        Data     Users         Policies




                    At Home                                                                 Point of Sale

                                        On The Road                  Contractors



                   Desktop PC                                                                  Thin Client

                                        Laptop/Any PC                   BYOC

© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Among Our Customers
             Managed Workspace




                                 PC On A Stick




                                         PnP Secure Remote Access




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Among Our Channel Partners
            Service Providers & System Integrators




                                       Distributors & Resellers




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Among Our Technology Partners




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Selling Ceedo =                        $... $... $...
           Sell More
              • Address more requirements – execute more deals

              • Sell more products – increase deal size

           Increase your deal margin
           Increase your professional services potential




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Know your customer

           What is the pain point and context?
              • Disaster recovery, business continuity, work from home…

           Who is the end user? (employee, external…)
              • Getting the device, the software, using the solution

           Which applications are planned for deployment?
           What domain is the competition?
              • Considering OS, workspace, application virtualization? Specific
                vendors such Citrix? Check Point Abra?



© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Identify Technical Concerns
           Security requirements
              • Encryption, anti-malware, sandboxing

           Hardware constraints
              • Storage (e.g. applications, data files)

              • Performance (e.g. read speed)

           Application complexity
              • Services

              • Drivers




© 2011 All rights reserved to Ceedo.
Resources We Provide




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Technical Resources

           Online Training
           Quickly learn about the product, installation and basic management concepts.

           Demo Images
           Access to pre-packaged images with different sets of high-value applications.

           Software Trial
           Trial download allows much greater engagement with the customer.

           Priority Support
           Go straight to the top of the queue for quick tech support on customer
           questions.



© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing


Sales Resources


           Datasheets & Brochures
           Download PDFs and print or e-mail to customers.


           Sales Presentations
           Download, personalize and present.


           Whitepapers & Case Studies
           Great when a client needs some technical convincing.


           Competitive Analysis
           Great resource if you’re in a competitive bid.



© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Thank You!


        Sales Contact:                 Pre-Sales Contact:
        Dedi Ben-Natan                 Dror Nachtigal
        dedibn@ceedo.com               drorn@ceedo.com


        Technical                      Support Contact:
                                       Keith Watson
        Asher Hakmon                   keithw@ceedo.com
        asi@ceedo.com




© 2011 All rights reserved to Ceedo.
Q&A




© 2011 All rights reserved to Ceedo.
Thank You.




© 2011 All rights reserved to Ceedo.
Solution



#2
                                         Project Ren
                                       To Serve and Protect




© 2011 All rights reserved to Ceedo.
Ceedo - Flexible Computing




Company Roadmap


      2011                                           2012
            Q4/2011                                         H1/2012
               • Project Ren – User Installed Apps          • Project Ren - VDI
               • Ceedo Enterprise 5.0                       • Windows 8 support
                        • Portable desktop apps container   • Supporting kernel
               • CCMS 1.5 – Reporting, Active                 drivers
                 Directory, redesigned UI



            Ongoing: CCMS cloud management via web-services


© 2011 All rights reserved to Ceedo.

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Ceedo Sales training

  • 1. Introduction + Selling Ceedo By: Dedi Ben-Natan, VP Sales © 2011 All rights reserved to Ceedo.
  • 2. In 20 Seconds • Portable desktop • Manage Windows applications on un-managed machines. • User Installed Applications vs. Security • Lock-down machines with-out locking down users. • Dept. Installed Applications vs. Image Sprawl/VDI • Disengage the OS image from the apps. Solve the toughest issues confronting modern IT © 2011 All rights reserved to Ceedo.
  • 3. Ceedo - Flexible Computing About Ceedo We are a privately held company, established in 2005. We specialize in developing innovative enterprise-class IT solutions that solve the toughest issues confronting modern IT. Our products are based on our proprietary application and run-time virtualization technology. Our products shipped to over 4,000,000 users worldwide. We are now at the final stages of completing our most ambitious product, codenamed “Project Ren”, which will change the way we IT... © 2011 All rights reserved to Ceedo.
  • 4. Solution #1 Ceedo Enterprise Secure Ubiquitous Computing © 2011 All rights reserved to Ceedo.
  • 5. Ceedo - Flexible Computing Ceedo Enterprise Product Overview Some History... Matured from 2005 over 3 years as a consumer product, shipped on leading USB-Drive brands. Officially launched in 2008 and gained immediate success. Endorsed by high-profile partners and distributers. Shipped to over 4,000,000 users on encrypted and regular USB-drives. What? How? Provide complete and secure ubiquitous Complete workspace on a USB drive computing (with or without encryption) Enables IT dept. to manage biz-apps on un- Sandboxed applications that run on any managed/non-domain PCs Windows platform Provides intuitive user-experience Lightweight: zero install, zero footprint Simple to manage and integrate Cloud-based management © 2011 All rights reserved to Ceedo.
  • 6. Ceedo - Flexible Computing Ceedo Enterprise Architecture Example Applications: Security Features: Integrated 2FA Reporting One Workspace to Rule Them All… Encryption Read Only Ceedo Management Console Apps Data Users Policies At Home Point of Sale On The Road Contractors Desktop PC Thin Client Laptop/Any PC BYOC © 2011 All rights reserved to Ceedo.
  • 7. Ceedo - Flexible Computing Among Our Customers Managed Workspace PC On A Stick PnP Secure Remote Access © 2011 All rights reserved to Ceedo.
  • 8. Ceedo - Flexible Computing Among Our Channel Partners Service Providers & System Integrators Distributors & Resellers © 2011 All rights reserved to Ceedo.
  • 9. Ceedo - Flexible Computing Among Our Technology Partners © 2011 All rights reserved to Ceedo.
  • 10. Ceedo - Flexible Computing Selling Ceedo = $... $... $... Sell More • Address more requirements – execute more deals • Sell more products – increase deal size Increase your deal margin Increase your professional services potential © 2011 All rights reserved to Ceedo.
  • 11. Ceedo - Flexible Computing Know your customer What is the pain point and context? • Disaster recovery, business continuity, work from home… Who is the end user? (employee, external…) • Getting the device, the software, using the solution Which applications are planned for deployment? What domain is the competition? • Considering OS, workspace, application virtualization? Specific vendors such Citrix? Check Point Abra? © 2011 All rights reserved to Ceedo.
  • 12. Ceedo - Flexible Computing Identify Technical Concerns Security requirements • Encryption, anti-malware, sandboxing Hardware constraints • Storage (e.g. applications, data files) • Performance (e.g. read speed) Application complexity • Services • Drivers © 2011 All rights reserved to Ceedo.
  • 13. Resources We Provide © 2011 All rights reserved to Ceedo.
  • 14. Ceedo - Flexible Computing Technical Resources Online Training Quickly learn about the product, installation and basic management concepts. Demo Images Access to pre-packaged images with different sets of high-value applications. Software Trial Trial download allows much greater engagement with the customer. Priority Support Go straight to the top of the queue for quick tech support on customer questions. © 2011 All rights reserved to Ceedo.
  • 15. Ceedo - Flexible Computing Sales Resources Datasheets & Brochures Download PDFs and print or e-mail to customers. Sales Presentations Download, personalize and present. Whitepapers & Case Studies Great when a client needs some technical convincing. Competitive Analysis Great resource if you’re in a competitive bid. © 2011 All rights reserved to Ceedo.
  • 16. Ceedo - Flexible Computing Thank You! Sales Contact: Pre-Sales Contact: Dedi Ben-Natan Dror Nachtigal dedibn@ceedo.com drorn@ceedo.com Technical Support Contact: Keith Watson Asher Hakmon keithw@ceedo.com asi@ceedo.com © 2011 All rights reserved to Ceedo.
  • 17. Q&A © 2011 All rights reserved to Ceedo.
  • 18. Thank You. © 2011 All rights reserved to Ceedo.
  • 19. Solution #2 Project Ren To Serve and Protect © 2011 All rights reserved to Ceedo.
  • 20. Ceedo - Flexible Computing Company Roadmap 2011 2012 Q4/2011 H1/2012 • Project Ren – User Installed Apps • Project Ren - VDI • Ceedo Enterprise 5.0 • Windows 8 support • Portable desktop apps container • Supporting kernel • CCMS 1.5 – Reporting, Active drivers Directory, redesigned UI Ongoing: CCMS cloud management via web-services © 2011 All rights reserved to Ceedo.

Editor's Notes

  1. Dedi - This slide should be explained bottom up. The 4 items at the bottom represent “The problem” – unmanaged PCs.Mention here Remote access, Disaster Recovery, etc.