1. India Online Landscape 2011 Profiling ‘online Indians’ as internet users and consumers

3. Users also profiled as consumers of a variety of products and services(FMCG products, Wearables, Household & Kitchen durables, Automobiles, Banking services, Mobile and Travel services)

6. The selection of towns and villages was done to attempt a best possible but a practical ‘geographical’ coverage of the Indian population. The sampling within the selected towns was done on ‘2-stage random’ basis(firstly a random selection of polling booths, and then a random selection of households from the electoral list within each of the randomly selected polling booths); village sampling was done on systematic random basis(selection of every nth house in the village)

7. Net usage dynamics, usage behavior and website preferences were captured from the ‘actual’ internet users in an online survey using Juxt’s own 180,000+ member Internet User Panel (www.getcounted.net)

8. The online panel and survey data was made representative of the entire online Indian population (and not just of the online panel members or those surveyed) by using ‘demographic weights’ of internet users as derived from the land survey

11. 61 million ‘regular’ users (46 mn urban users, 16 mn rural users)

12. Internet reaches 29 million Indian households (avg. users per household up marginally at 2.23)

13. Covers 11.3% of all Indian households and 5.4% of all Indians (13% urban, 2% rural)

14. Over 4 in 5 are ‘daily’ users. Daily users’ base grew faster, at 33%* ‘Active’ internet users = who have used the internet ‘in last one year’, ‘Regular’ internet users = use internet ‘at least once a month’

16. ‘Home’ is the single largest place of access (58%), and the most preferred place of access (43%). Only ‘Home’ and ‘transit’ show growth in usage on ‘preferred place’ basis

17. Growth largely ‘PC’ driven (access on mobile phones still only among 1 in 4 internet user)

18. Mobile adding only ‘depth of usage’ (8 out of 10 mobile internet users are ‘dual’ users, ‘only mobile’ based usage a lowly 3% - 1.8 million users)

20. Most Used Websites – By Verticals

21. Most Used Websites – By Verticals

22. Most Used Websites – By Verticals

24. 17 mn of these ‘online shoppers’ (or 29% of all internet users), also ‘buy’ online - 70% from 10 million last year

25. Online buyers of ‘non-travel’ products (13.5 million) outnumber ‘travel’ ones (8.6 million)

27. 2/3rd of online Indians belong to SEC A,B and C, with claimed ‘average’ monthly family income of `18,720; 1 in 4 have a credit card

28. Female user-ship ‘inch’ up further at 27% (but ‘housewives’ segment declines)

31. Almost half of all ‘home based’ net users are ‘heavy users’ of internet (spending >2 hours a day on weekdays). Less than 1 in 3 of them spend that kind time on other media

32. Net surfing is among top 3 favorite ‘indoor entertainment’ for 3 out of 4 of them

33. 9 out of 10 of them (86%) use some ‘social media’(networking, communities, blogs, tweets, reviews)

35. India Online Landscape Dataset(Information Coverage) Size Estimates of Internet Users in India (All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts) Total internet using households, No. of internet users per household, Total Internet using individuals Regular internet users (at least once a month) versus occasional internet users Users accessing internet from only mobile, only computers, both mobile and computers Geographics of Internet Users Region, State, Urban/Rural area, City Type/Village Type, Top individual urban districts Personal Demographics of Internet Users Gender, Age, Weight, Height, Marital Status, Generational classification by age, Status in the household (CWE or other earning member or dependent member of the household) Occupation, Individual Income classification (if earning), Education, Medium of education, Preferred language of reading Personal Psychographics of Internet Users Current Priorities & Aspirations: Most important priorities in life currently, Parameter that defines ‘status in the society’ for them Current & Pastimes: Current hobbies and interests, Favorite indoor and outdoor activities/pastimes,

36. India Online Landscape Dataset(Information Coverage) Other entertainment/outing activities undertaken regularly, Current living celebrity look up to Personal likes & preferences: kind of music listen to, kind of movies like to watch, favorite sports, food and clothing Personal Consumption Lifestyle Orientation Enthusiasm towards shopping Factors give preference to when deciding place of buying Attributes give importance to most when buying products and services Personal Consumption Preferences Whether use/avail of the following products and services, along with brand used: Banking & financial services - saving bank account, life insurance, medical insurance, owns a credit card with card type owned, whether owns a Demat account and invests in financial instruments Processed foods & beverages- Milk additives, Namkeens, Potato chips, Jam, Noodles, Pasta, Corn Flakes/Oats, Frozen Vegetables, Frozen Meat Products, Ketchup/Sauce, Packaged Cakes, Biscuits, Chocolates , Toffees/Candies, Mouth Fresheners, Chewing gums, Coffee, Tea, Soft Drinks, Fruit drinks, Fruit Juice, Bottled water, Squashes/Concentrates Personal care products – Soap bars, Shower gel/Body wash, Shampoo, Hair conditioner, Hair oil, Hair gel, Hair color, Face cream, Fairness cream, Moisturizer/Body lotion, Talcum powder, Deodorant, Perfume, Face wash, Face cleansers, Toothpaste/powder, Tooth brush, Mouthwash, Hand-wash liquid soap, Hand sanitizer gel, Toilet paper

37. India Online Landscape Dataset(Information Coverage) Wearables - Jewelry, Watch, Readymade Shirts, T-shirts, Readymade Trousers, Jeans, Readymade suit, Shoe, Innerwear Travel services - whether availed of any in last 3 months – air travel, train travel, bus travel, hotel stay, holiday package Whether in next 6 months likely to finish education, change job, get married, or expect a birth in the house Whether order Pizza for home delivery Personal Mobile Usage Behavior Whether uses a mobile phone, No. of connections/SIMs used, Whether has landline phone at home For most used connection – type of connection technology, plan type (pre-paid/post-paid), Service provider name, Services subscribed to, Handset brand, Price of handset and features present on this most used handset Personal Media Usage Whether use TV (including genre of channels watched), Whether use Radio, Newspaper and Magazines Daily duration of usage during weekdays and weekend for each of the media used Most watched TV channels by genre of channels, most read newspaper and magazines, most listened to radio channel

38. India Online Landscape Dataset(Information Coverage) Household’s Socio-Economic Profile Family classification by lifecycle stage, Family size Highest occupation and education level in the household, Neo-SEC Classification, CWE Occupation, CWE Education, Conventional SEC classification Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income, Ownership status and size (carpet area) of house living in Durables and Kitchen wear owned in the household - House, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, Home theater, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, PC/Laptop, Video Game Player, Inverter/UPS, Electric iron, Geyser, Water purifier, Food processor, Toaster, Sandwich maker, Electric chimney

39. India Online Landscape Dataset(Information Coverage) Net usage status and dynamics Years of experience in using the net, Place of access (home, place of work, cyber café, transit, choupal/gram panchayat) Net usage details by the most preferred place of access – frequency of usage, duration of usage, speed of connection Online (and offline) marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters) Popular languages of internet usage, most used websites for each of these languages Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review products, use twitter, upload content online, etc. Whether uses internet on mobile phone, type of access (WAP, Pre-installed applications, Browse directly, Push mail), internet activities undertaken on the mobile phone, reasons for not using internet on mobile where applicable Online shopping behavior (Only in ‘Online Travel’ and ‘Online Shopping’ Dataset) Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online where applicable Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends Online payment modes used Motivations of buying online and problems faced while buying online

41. Whether undertake, and the most used website for each of the following online activities:

42. Emailing  Instant Messaging/Chatting

43. Use Emailing on Mobile  Follow Tweets

44. Info Search (English)  Location/Map Search

45. Job Search  Travel Search/Booking

46. Real Estate Info  Online Shopping (other than travel products)

47. Search/Buy Books  General News

48. Business/Financial News  Financial Info (rates, quotes, etc.)

49. Net Banking  Online Share Trading

50. PC to PC & PC to Phone based Net Telephony  PC to Mobile messaging (SMS)

51. Matrimonial Search  Dating/Friendship

52. Social Networking  Sharing Pictures

53. Sharing Videos  Watch Videos

54. Professional Networking  Pay Bills Online

55. Gaming  Stream/Listen to Music

56. Download Music  Download Movies

57. Cricket Content  Cinema Content

58. Non-cricket Sports Content  Book Movie Tickets

59. Download Mobile Content  Educational Info Search

60. Health & Lifestyle Info  Online Education/Tutorials

61. E-greetings  Astrology