“ WE DON’T SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE.”

2. “ WE DON’T SEE THINGS AS THEY
ARE, WE SEE THINGS AS WE ARE.”

3. “The process by which an individual selects,
organizes & interprets stimuli into a
meaningful & coherent picture of the world.”

6. NOW WHAT DO YOU SEE?

7. YOUR
INTERPRETATION OF “REALITY”
AFTER INFORMATION/STIMULI IS…
 FILTER
 SELECTED
 ORGANIZED
 DEFINED
…..USING YOUR EXISTING…
 KNOWLEDGE
 NEEDS
 BELIEFS
 VALUES
 ASSUMPTIONS
 ATTITUDES.

12.  PHYSICAL APPEARANCES
 STEREOTYPES
 IRRELEVENT CUES
 FIRST IMPRESSIONS
 JUMPING TO CONCLUSION
 HALO EFFECT

13. Drawing a general impressions about an
individual on the basis of a single
characteristics.

16. WHAT DO WE THINK??
LET’S CHECK IT OUT
“The perception of price as an indicator of product
quality”
Example : the higher the price…
The higher the perceived quality of the
Product.

18.  NATURE OF PRODUCT
 PHYSICAL ATTRIBUTES
 PACKAGE DESIGN
 BRAND NAME
 ADVERTISEMENTS
 POSITIONING OF AD

19. “No great artist ever sees things as they are. If
he did, he would cease to be an artist.”
THANK YOU!