Going to SXSW? Here's how to connect with Deloitte - from 3D printing to workplace redesign to digital creative job fair to analytics, and rebels and more! Join us! #SXSW, #DeloitteSXSW

1. Designing Tomorrow

2. Table of Contents
• Why we’re @ SXXW
• What we’re doing @ SXSW
• How we’re designing tomorrow @ SXSW
• What’s happening when @ SXSW
• Where to find us @ SXSW
• Things to keep in mind @ SXSW
DELOITTE @ SXSW

3. Why we’re @ SXSW
Staying ahead of the market…
At Deloitte, we’ve always been focused on staying ahead of the market
in order to advise our clients not only on what they are encountering
now but what’s ahead of them. However, rapidly changing
technologies, unpredictable market volatility and a tectonic regulatory
landscape has made that more difficult every year. As it turns out, this
movement has been fortuitous for Deloitte, providing us an opportunity
to ‘up our game’ – and to help our clients do the same.
At Deloitte, we are committed to being industry shapers and catalysts
for the redefinition of what’s possible. We are forward-looking thought
leaders who anticipate future trends and are devoted to fostering a
culture of innovation within our walls.
The heart of this commitment lies in our exploration of emerging
opportunities on the edge of business and the digital landscapes. We
continue to invest heavily in making this commitment a reality.
In 2013…
In 2013, Deloitte acquired Banyan Branch to enhance the capabilities
of Deloitte Digital in audience-powered, digital marketing solutions,
including social analytics and insights, community management and
digital creative
In 2014…
In 2014, Deloitte is building on the successful Deloitte Analytics HIVETM
program by standing up a suite of Deloitte Greenhouse locations at five
sites across the U.S. – the first Deloitte Greenhouse opened in Chicago
in February 2014
Year-after-year…
Deloitte continues to launch new service offerings and products that
help our clients to leap ahead of their competitors with innovative
solutions – DC Innovation’s wearables service offering is launching this
spring along with Deloitte Consulting Bridge
In SXSW Interactive we found a collaborator that believes in innovation as much as we do. We are honored to be selected
as the Official Digital Consulting Services Sponsor of the SXSW Interactive Festival 2014. We’re excited to showcase our
commitment to innovation and to learn from a community of evolutionary-minded thinkers – we hope you’ll join us.
DELOITTE @ SXSW

4. What we’re doing @ SXSW
At SXSW, Deloitte will welcome people to our ecosphere of innovation and excellence where we will use interactive
technologies and a playful spirit to demonstrate the many ways in which we reimagine the status quo, from business to
technology to everyday life. By leading with experiences that redefine our guests’ expectations, we will reveal a new, and
perhaps unexpected, side of Deloitte — a brand that defines itself by redefining what is possible.
Deloitte‟s Round-Up App: Deloitte’s Round-up
SXSW Interactive Panels Featuring Deloitte:
app will help users cut through the noise by making
sense of the SXSW social stream to find the hottest
events that matter to them most. Using our social
analytics engine and SXSW know-how, Round-Up
will curate a customized event feed to guide users to
the most buzzed about SXSW hot spots. The app
also has direct access to our social analytics blog, the
inside scoop on everything Deloitte @SXSW and a
gamification sweepstakes with daily prizes.
Deloitte panelists from both public and private sectors
will participate in 6 sessions at SXSW and discuss
topics that are both transforming our concept of
management in the modern era and helping leading
enterprises tackle some of the toughest problems.
Topics include the high-performance workplace
environment, behavioral change for social impact,
autonomous technologies, augmented reality for
governments and driving change in the workplace.
Deloitte Interactive Lounge - „The Realm of
Possibility‟: The Deloitte Interactive Lounge,
Deloitte SXSW Party at The Hangar Lounge:
stationed in the public area of the Austin Convention
Center, will provide the opportunity for attendees to
see what we’re up to and see first-hand disruptive
technologies and innovative solutions in action. You’ll
have a chance to demo our suite of intuitive
visualization tools for enterprise decision-makers, be
the first to see a number of product launches for both
the enterprise and start-up markets, sample 3D
technologies and meet some of our Deloitte thinkers
and innovators.
Deloitte in 3D: Throughout the week, Deloitte will
host an outside street activation at the corner of 3rd
Street and Trinity in conjunction with an Austin Food
Truck. Stop by to experience 3D demos, get a
personalized 3D scan and enjoy some 3D-printed
candy. Now that’s an Austin Food Truck,
SXSW ® style!
In the spirit of SXSW Interactive, on Saturday, March
8 Deloitte will celebrate innovation at the Deloitte
SXSW Party at the Hangar Lounge in Downtown
Austin! Performances including performances by Sir
Sly and Betty Who, topped off with an acoustic set by
Grammy-award-winning artist Melissa Etheridge.
Space is limited and RSVPs can only be made
through the Deloitte SXSW Team and Eventbrite,
pending availability.
Deloitte at the Digital Creative Job Market:
At Deloitte, careers in business, creative, and
technology intersect. From creative studio positions
to consulting road warriors, we will be looking for
talent of all disciplines to bring high-profile, highimpact projects to life. You might be surprised what
you can do at Deloitte.

5. How we’re designing tomorrow @ SXSW
Designing the “cloud”
Designing the art of innovation
Rapid changes in technologies, an increasing need for cross-functional
integration, and a flurry of available point solutions has left many
enterprises searching to ‘bring it all together’. In CloudMix, Deloitte
takes a big step to solving this challenge by offering a pre-configured,
pre-integrated solution that connects market-leading cloud applications
to give organizations a single, coordinated cloud ecosystem.
The CloudMix solution is built around leading practices to help
companies transform their cloud operations into a seamless,
customized experience.
For most businesses, being effective in innovation often feels like trying
to capture lightning in a bottle. Today, Doblin’s methodology and Ten
Types of Innovation® framework helps make innovating a repeatable
and manageable process, and improves the value of ideas generated
by focusing on the specific things to get right. Bundled in an easy to
use app, the Ten Types of Innovation® provides a generative toolset
and a newsfeed of topical innovations, which allows users to be more
structured, informed and impactful when considering and developing
new business concepts.
Designing the consumer digital experience
Designing enterprise partnership
Consumers today have a never-ending set of options in products,
channels, retailers and experiences. Deloitte Digital’s Experience
Platform is an on-premise, private-cloud or hosted managed services
digital solution that helps brands delight consumers across virtually all
touch points – on-line, in-store and on-the-go. Designed to enhance
marketing speed and agility, the platform provides an integrated set of
experience management, commerce, social marketing, personalization,
campaign management and analytics capabilities. More than just a
technology platform, The Deloitte Digital Experience Platform can
create a complete and consistent experience, not only for how the
consumer interacts with enterprise, but also for how enterprise
maintains and monitors that interaction.
Startups spark the engine of innovation, but face challenges in today’s
market where funding is tight and the competition to find strategic
partners is fiercer than ever. With online matchmaking able to pair
people to their single soul mate or crowdsourcing connecting
entrepreneurs to thousands of investors, why can’t the same be done
for business partnerships?
Leveraging significant relationships and understanding of enterprise
needs, Deloitte has developed Deloitte Consulting Bridge, an algorithmdriven online platform that matches up startup and enterprise partners,
aligning business objectives and startup capabilities, and simplifying
the early connections process so that large companies can engage
the startup community, individually or as a crowd to tackle
emerging problems.
Continues on the following page
DELOITTE @ SXSW

6. How we’re designing tomorrow @ SXSW
Designing decision making with big data
Designing the realm of production
Sometimes, all you needed to see the solution to a pressing business
problem is a creative environment…and a little imagination. While
analytics isn’t new, Deloitte Analytics HIVETM (Highly Immersive Visual
Environment) is taking the science, technology, and application of
business analytics to a whole new level. Many business leaders are
now facing the dilemma of how best to quickly get up to speed on what
analytics can actually deliver in practice. In the HIVETM’s physical
environment, visitors can examine the latest analytics technologies and
approaches themselves, using their own data, in stunningly visual
ways. In a very short amount of time, you can learn what might
otherwise have taken months of meetings, demonstrations and
business pitches.
3D printing has the potential to radically transform the relationship
between design, mass customization, and manufacturing across
multiple industries. Deloitte is helping guide business leaders through
the full spectrum of solutions and capabilities required to harness the
value and potential of this disruptive technology and integrate it into
their business models for sustainable competitive advantage. With a
range of potential uses as simple as printing designer clothes to the
complexity of printing transplant organs Deloitte is at the forefront of
developing applications for 3D printing.
Designing how businesses see the world
While typically thought of as consumer products, wearable technologies
have the opportunity to transform and better day-to-day operations for
the average worker as well. This has led Deloitte to consider the
inevitable impact of new wearable technologies on enterprise. As a
part of Deloitte Consulting LLP’s Innovation’s wearables offering, we
are developing industry-specific solutions for the enterprise market that
are powered by our multi-device platform partners’ technologies. From
improving supply chain by showing real-time inventory for warehouse
workers to providing real-time visual support to field service workers to
overlaying important medical data with a patient’s anatomy during a
doctor’s examination, we see value-driven use cases for this
technology across industries and functions.
DELOITTE @ SXSW

7. What’s happening when @ SXSW
Weekly rundown…
Saturday, March 8
Thursday, March 6
All Day
Deloitte Analytics HIVE™ Station, Innovator
Connects, 3D Printing and Scanning
All Day
Deloitte Analytics HIVE™ Station, Innovator
Connects, 3D Printing and Scanning
10am – 6pm
Booth: SXSW ® Digital Creative Job Market
10am – 7pm
Deloitte in 3D
12 – 2pm
Demo: Deloitte’s Wearables Service Offering
10am – 12pm
Demo: Doblin Ten Types of Innovation®
4 – 6pm
CloudMix-er Happy Hour
12 – 2pm
Demo: Deloitte’s Wearables Service Offering
2 – 4pm
Demo: CloudMix
Friday, March 7
All Day
Deloitte Analytics HIVE™ Station, Innovator
Connects, 3D Printing and Scanning
10am – 6pm
Booth:
10am – 7pm
Deloitte in 3D
10am – 12pm
Demo: Deloitte Analytics HIVE™
Customer Analytics
12pm – 2am
Demo: Deloitte’s Wearables Service Offering
SXSW ®
3:30 – 4:30pm Panel: Hacking 4 Good - Unlock the Mind
and Change Behavior
5 – 6pm
Panel: Unmanned Government –
The Autonomous Future
8pm –12am
Deloitte SXSW Party at The Hangar Lounge
Digital Creative Job Market
Sunday, March 9
3:30 – 4:30pm Panel: Work & Flexibility - Why Women Must
Lead the Way
2 – 4pm
Meet and Greet with John Hagel, Deloitte
Consulting LLP
4 – 6pm
CloudMix-er Happy Hour
All Day
Deloitte Analytics HIVE™ Station, Innovator
Connects, 3D Printing and Scanning
10am – 7pm
Deloitte in 3D
10am – 12pm
Demo: Deloitte Digital Experience Platform
11am – 12pm
Panel: The New Augmented Order
12 – 2pm
Demo: Deloitte’s Wearables Service Offering
2 – 4pm
Meet and Greet with John Hagel
4 – 6pm
12:30 – 1:30pm Panel: Workplace Redesign – The Big Shift
from Efficiency
Happy Hour: Deloitte Digital featuring DDEP
Note: All demos, happy hours and meet & greets can be found on Eventbrite.com by searching keywords “Deloitte @ SXSW”
DELOITTE @ SXSW

8. What’s happening when @ SXSW
Weekly rundown…
Monday, March 10
All Day
Deloitte Analytics HIVE™ Station, Innovator
Connects, 3D Printing and Scanning
10am – 7pm
Deloitte in 3D
10am – 12pm
Demo: Deloitte Analytics HIVE™ Customer
Analytics
12 – 2pm
Demo: Deloitte’s Wearables Service Offering
2 – 4pm
Meet and Greet with GovLab
4 – 6pm
Happy Hour: Deloitte Consulting Bridge
Tuesday, March 11
All Day
Deloitte Analytics HIVE™ Station, Innovator
Connects, 3D Printing and Scanning
10am – 7pm
Deloitte in 3D
10am – 12pm
Demo: CloudMix
12 – 2pm
Demo: Deloitte’s Wearables Service Offering
12:30 – 1:30pm Panel: Rebels at Work - How to Make
Change Real after SXSW
2 – 4pm
Meet and Greet with Deloitte Digital
Note: All demos, happy hours and meet & greets can be found on Eventbrite.com by searching keywords “Deloitte @ SXSW”
DELOITTE @ SXSW

9. What’s happening when @ SXSW
Daily Interactive Activities…
3D Printing and Scanning
Deloitte in 3D
Everyday @ 9am-6pm
Stop by the Deloitte Interactive lounge to check out our 3D
printing and scanning area. Showcasing the Sense 3D scanner
and Cube 3D printers, this space will demo the latest
printing/scanning capabilities and feature the opportunity to win a
3D Systems Cube printer, Sense scanner or 3DMe via the
Deloitte Round-Up app.
Friday, March 7 – Tuesday, March 11 @ 10am-7pm
Join Deloitte outside for a truck full of 3D printing and scanning
technologies. Watch demos, get your own 3D scan, and enjoy
some 3D-printed candy on the house...now that's an Austin Food
Truck, SXSW ® style!
Deloitte Analytics HIVE™ Station
Everyday 9am-6pm
Visit the Deloitte Interactive Lounge to experience ways Deloitte
Analytics HIVETM is making it easier than ever to draw insights
from big data. Experience this intuitive data visualization tool set
first hand with Deloitte Mobile HIVETM Stations onsite and
available for visitors to demo first hand.
Innovator Connects
Everyday @ 9am-6pm
Come network with some of Deloitte’s top leadership in our
Interactive Lounge. Deloitte thought leaders will be available
throughout each day to discuss Deloitte’s cutting edge
capabilities and key issues facing today’s enterprise market.
Hear firsthand how these innovators are pushing Deloitte to not
just be an industry leader, but an industry shaper, and redefine
the possible.
Booth:SXSW® Digital Creative Job Market
Thursday, March 6 @ 10am-6pm & Friday, March 7 @ 10am-7pm
Who says work can’t be fun? At Deloitte, careers in business,
creative, and technology intersect. From creative studio positions
to consulting road warriors, we’re looking for talent of all
disciplines to bring high-profile, high-impact projects to life. You
might be surprised what you can do at Deloitte. Come find out
what we have available.
DELOITTE @ SXSW

10. What’s happening when @ SXSW
Demos…
CloudMix
Deloitte‟s Wearables Service Offering
Saturday, March 8 @ 2pm & Tuesday, March 11 @ 10am
Join us to learn about CloudMix, Deloitte’s solution for enterprise
adoption of the cloud . This pre-configured, pre-integrated
solution connects market-leading cloud applications and gives
organizations a single, coordinated cloud ecosystem. Come
connect with Deloitte’s CloudMix team to learn about Deloitte’s
breakthrough CloudMix solution.
Thursday, March 6 – Tuesday, March 11 @ 12pm
Join DC Innovation’s wearables service offering as they
showcase the unique impact of wearable technologies on the
enterprise with a smart glasses demonstration.
Deloitte Analytics HIVE™ Customer Analytics
Friday, March 7 & Monday, March 10 @ 10am
Join Deloitte’s HIVETM Analytics group as they give a hands-on
demonstration of the Deloitte HIVETM retail and consumer product
capabilities. The Deloitte HIVETM is a suite of intuitive
visualization tools that expose patterns and insights that decisionmakers can manage, tailor, and act on to realize big benefits from
big data.
Doblin Ten Types of Innovation® App
Saturday, March 8 @ 10am
Join the Deloitte Doblin team for the soft launch of the Ten Types
of Innovation® app, which bundles a generative toolset and a
newsfeed of topical innovations, allowing users to be more
structured, informed and impactful when considering and
developing new business concepts. The Ten Types of
Innovation® framework was built around a seminal Doblin
discovery, that there are ten distinct types of innovation that need
to be orchestrated with care to make game-changing innovations.
Deloitte Digital Experience Platform
Sunday, March 9 @ 10am
Join Deloitte Digital in their demonstration of the new Experience
Platform. With our platform, Deloitte Digital is helping businesses
connect with consumers through hyper-personalized
experiences, leveraging behavioral analytics to reach customers
with more relevant content across all touch points – online, instore and on-the-go.
DELOITTE @ SXSW

11. What’s happening when @ SXSW
Panels…
Hacking 4 Good - Unlock the Mind and Change
Behavior
Saturday, March 8 @ 3:30pm
Join Shrupti Shah, Deloitte Consulting LLP, and Jitinder Kohli,
Deloitte Consulting LLP, as they discuss low-cost interventions
used to impact behavior by changing the context in which
individuals make decisions. Shrupti and Jitinder are Deloitte
Directors with extensive experience in performance management
and public policy both in the private and public sector. They will
seek to answer such questions as: How can we find effective,
cheap, and politically acceptable strategies to help people make
the right choices and follow through on their decisions - in local
communities, within public and private organizations, and in
the government?
Rebels at Work - How to Make Change Real after SXSW
Tuesday, March 11 @ 12:30pm
Join Carmen Medina, Deloitte Consulting LLP, as she provides
guidance for employees looking to create change in their
workplace without creating friction. Carmen joined Deloitte after
retiring from a 30+ year career at the Central Intelligence Agency.
She will seek to answer such questions as: How do I know if I
really am a Rebel at Work, and why do others not see the need
for change the way I do?
The New Augmented Order - Gov & Augmented Reality
Sunday, March 9 @ 11am-12pm
Join Carmen Medina, Christian Doolin, Deloitte Consulting LLP,
and Alan Holden, Deloitte Consulting LLP, as they explore the
transformation of public service delivery through the lens of
augmented reality. They will seek to answer such questions as:
How is the US government currently leveraging Augmented
Reality solutions outside of the Department of Defense, and
where might the application of AR extend in the future?
Unmanned Government - The Autonomous Future
Saturday, March 8 @ 5pm
Join Matt Caccavale, Deloitte Consulting LLP, and Samra Kasim,
Deloitte Consulting LLP, as they address the application of
autonomous technologies in the US federal government along
with safety and privacy concerns. Matt and Samra specialize in
security and privacy for public sector clients and research
pursuits lie at the intersection of policy and technology. They will
aim to answer such questions as: Who will likely gain and who, if
not prepared, can stand to lose as a result of the implementation
of autonomous technologies?
DELOITTE @ SXSW

12. What’s happening when @ SXSW
Panels…
Work & Flexibility - Why Women Must Lead the Way
Friday, March 7 @ 3:30pm
Join Melissa Quinn, COO of Doblin Deloitte Consulting LLP, and
Courtney Naudo, Deloitte Consulting LLP, for examples and
discussion of how women in tech are breaking the rules to do
interesting work and still have a life, and how the tech industry is
poised to lead the rest of corporate America in this effort.
Workplace Redesign - The Big Shift from Efficiency
Friday, March 7 @ 12:30pm
Join John Hagel, Deloitte Consulting LLP, for his panel on
redesigning the workplace to improve learning and performance.
John has 30 years of experience as a management consultant,
author, speaker, and entrepreneur, and has helped companies
improve their performance by effectively applying information
technology to reshape business strategies. During his session,
John will seek to answer questions such as: Why have our work
environments been designed for efficiency, and why is that
becoming such an obstacle to faster talent development and
performance improvement?
DELOITTE @ SXSW

13. What’s happening when @ SXSW
Meet and greet…
Meet and Greet with Deloitte Digital
Meet and Greet with John Hagel
Tuesday, March 11 @ 2pm
Drop by Deloitte’s interactive Lounge to meet the Deloitte Digital
team and hear from Mike Brinker, Deloitte Consulting LLP
principal and national service line leader, how they’re driving the
future of digital. Working with top tier clients, Deloitte Digital is a
leader in digital strategy, mobile, social and many other digital
offering areas.
Friday, March 7 & Sunday, March 9 @ 2pm
Attend John Hagel’s panel session on March 7, Workplace
Redesign – The Big Shift from Efficiency, then take advantage of
two opportunities to meet him in person and continue the
discussion. As the co-chair of Deloitte’s Center for the Edge,
John leads Deloitte’s efforts to conduct original research and
develop substantive points of view for new corporate growth.
Meet and Greet with GovLab
Monday, March 10 @ 2pm
Join Shrupti Shah, Deloitte Consulting LLP Director of GovLab,
and the GovLab team for a networking meet-up. Along with
follow up discussion to their panels (Hacking 4 Good, The New
Augmented Order, and Unmanned Government) GovLab will be
sharing their views on some of the most pressing challenges
facing governments across the globe and the role of Deloitte in
solving them.
DELOITTE @ SXSW

14. What’s happening when @ SXSW
Social…
Deloitte SXSW® Party at the Hangar Lounge
Saturday, March 8 @ 8pm
Celebrate innovation with Deloitte as we kick off SXSW
Interactive with cocktails, live music, and connections at the
Hangar Lounge in downtown Austin. Mingle with some of
Deloitte’s top leadership, get a 3D scan of yourself, and grab a
souvenir in our interactive photo booth. Space is limited and
RSVP required.
Happy Hour: Deloitte Digital featuring the Experience
Platform
Sunday, March 9 @ 4pm
Relax after a long day of panels and sessions with the Deloitte
Digital team. Grab a drink and discuss the digital enterprise
landscape and learn how our deep enterprise, digital marketing
and ecommerce expertise is connecting businesses with
consumers through hyper-personalized experiences created by
our Experience Platform.
CloudMix-er Happy Hour
Thursday, March 6 & Friday, March 7 @ 4pm
Join Deloitte leaders, including Paul Clemmons, Deloitte
Consulting LLP principal and Emerging Technologies Service
Line Leader, and cloud experts in a social atmosphere to discuss
the latest trends in Enterprise Cloud applications. Learn about
the new cloud stack, and how it will accelerate business to
the cloud!
Happy Hour: Deloitte Consulting Bridge
Monday, March 10 @ 4pm
Join Deloitte Consulting’s Bridge team for a chance to discuss
the unique paradigm of aligning startup and enterprise partners
through connective technologies and crowd solutions. Network
with representatives from large consumer product and retail
companies and startups looking to build connections and
potentially long term relationships. The Happy Hour will also
include the Bridge platform soft launch with the opportunity to get
a sneak peek at the product and influence its development.
DELOITTE @ SXSW

15. Where to find us @ SXSW
Deloitte @ SXSW event locations…
Event map locations
Deloitte Interactive Lounge & Job Fair:
Austin Convention Center
Deloitte Food Truck: Corner of 3rd Street
and Trinity Street
Deloitte SXSW Party:
Hangar Lounge
SXSW Interactive Panel
Austin Convention Center
SXSW Interactive Panel
Courtyard Marriott
SXSW Interactive Panel
Hyatt Regency
SXSW Interactive Panel
Sheraton Austin
Note: Click on legend/map location dots to view google map view of location
DELOITTE @ SXSW

16. As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP, and “Doblin” means the innovation practice of Monitor
Deloitte within Deloitte Consulting LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its
subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial,
investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it
be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your
business, you should consult a qualified professional advisor.
Copyright© 2014 Deloitte Development LLC. All rights reserved.