1. Writing a Field Plan April 23rd, 2008 Listen live on: Questions? [email_address] AIM: DFA Night School Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

3. Tonight’s Trainers Arshad Hasan DFA Executive Director Night School Host Helen Strain Field Organizer for over 20 years Matt Blizek DFA Training Director Night School Host 3 Questions? nightschool@democracyforamerica.com

8. Calculate Your Vote Goals District Total Current Registration: 5124 ’ 04 Turnout %: 46.3% ’ 08 Projected Turnout ____ Win Number ____ Vote Goal (52%) ____ Formula Key Projected Turnout = Current Registration x 04 Turnout % Win Number = (Projected Turnout / 2) + 1 Vote Goal = Projected Turnout x .52 Region # 3 Current Registration: 1897 ’ 04 Turnout %: 52% ’ 08 Projected Turnout ____ Win Number _ ___ Vote Goal (52%) ____ Region # 2 Current Registration: 1603 ’ 04 Turnout %: 55% ’ 08 Projected Turnout ____ Win Number ____ Vote Goal (52%) ____ Region # 1 Current Registration: 1624 ’ 04 Turnout %: 31% ’ 08 Projected Turnout ____ Win Number ____ Vote Goal (52%) ____ 8 Questions? nightschool@democracyforamerica.com

9. We need at least 1146 votes to win District Total Current Registration: 5124 ’ 04 Turnout: 46.3% ’ 08 Projected Turnout 2371 Win Number 1187 Vote Goal (52%) 1233 Region # 3 Current Registration: 1897 ’ 04 Turnout: 52% ’ 08 Projected Turnout 986 Win Number 494 Vote Goal (52%) 513 Region # 2 Current Registration: 1603 ’ 04 Turnout: 55% ’ 08 Projected Turnout 882 Win Number 442 Vote Goal (52%) 458 Region # 1 Current Registration: 1624 ’ 04 Turnout: 31% ’ 08 Projected Turnout 503 Win Number 253 Vote Goal (52%) 262 9 Questions? nightschool@democracyforamerica.com

11. Find the Democrats! Region # 1 08 Projected Turnout: 503 Dem Performance Index: 69% Projected Dem Turnout ____ Vote Goal (52%) 262 Vote difference ____ Region # 3 08 Projected Turnout: 986 Dem Performance Index: 48% Projected Dem Turnout ____ Vote Goal (52%) 513 Vote difference ____ Region # 2 08 Projected Turnout: 882 Dem Performance Index: 31% Projected Dem Turnout ____ Vote Goal (52%) 458 Vote difference ____ District Totals 08 Projected Turnout: 2371 Dem Performance Index: 46.1% Projected Dem Turnout ____ Vote Goal (52%) 1233 Vote difference ____ Formula Key Projected Dem Turnout = Turnout Projection x D.P.I. Vote Difference = Projected Dem Turnout – Vote Goal 11 Questions? nightschool@democracyforamerica.com

12. Not enough Democrats to win Region # 1 08 Projected Turnout: 503 Dem Performance Index: 69% Projected Dem Turnout 347 Vote Goal (52%) 262 Vote difference 85 Region # 3 08 Projected Turnout: 986 Dem Performance Index: 48% Projected Dem Turnout 473 Vote Goal (52%) 513 Vote difference -39 Region # 2 08 Projected Turnout: 882 Dem Performance Index: 31% Projected Dem Turnout 273 Vote Goal (52%) 458 Vote difference -185 District Totals 08 Projected Turnout: 2371 Dem Performance Index: 46.1% Projected Dem Turnout 1094 Vote Goal (52%) 1233 Vote difference -139 12 Questions? nightschool@democracyforamerica.com

14. Find the Persuadable Voters District Totals ’ 08 Projected Turnout : 2371 Persuasion Index: 16.2% Projected Perusable Voters 384 Persuasion Share ___ Formula Key Projected Persuadable Voters = Turnout Projection x Persuasion % Persuasion Share = Regional Persuadable Voters / Total Persuadable Voters Region # 1 ’ 08 Projected Turnout : 503 Persuasion Index: 18% Projected Persuadable Voters ____ Persuasion Share ____ Region # 3 ’ 08 Projected Turnout : 986 Persuasion Index: 19% Projected Persuadable Voters ____ Persuasion Share ____ Region # 2 ’ 08 Projected Turnout : 882 Persuasion Index: 12% Projected Persuadable Voters ____ Persuasion Share ____ 14 Questions? nightschool@democracyforamerica.com

15. A Winnable District Region # 1 ’ 08 Projected Turnout : 503 Persuasion Index: 18% Projected Perusable Voters 91 Persuasion Share 23.6% Region # 3 ’ 08 Projected Turnout : 986 Persuasion Index: 19% Projected Perusable Voters 187 Persuasion Share 48.8% Region # 2 ’ 08 Projected Turnout : 882 Persuasion Index: 12% Projected Perusable Voters 106 Persuasion Share 27.6% District Totals ’ 08 Projected Turnout : 2371 Persuasion Index: 16.2% Projected Perusable Voters 384 Persuasion Share 100% 15 Questions? nightschool@democracyforamerica.com

19. VAN Power One big list of voters for all Democrats The VAN doesn’t fix itself! Contact your local county Democratic Party or DNC organizer for access 19 Questions? nightschool@democracyforamerica.com

24. Thank you for joining us! Need to catch up on earlier Night School presentations? Order previous semesters on DVD (and help keep Night School free) www.democracyforamerica.com/nightschooldvd Join the DFA Trust www.democracyforamerica.com/trust 24 Questions? nightschool@democracyforamerica.com