The presentation of Hukkatila Ltd in the Low2no Camp (low2no.fi/camp) roundtable 20 Sept 2011. Presenters Jaakko Lehtonen ja Minna Ritoluoma.

2. m2 m3
Mis- and underuse of space causes cities to produce:
CO2 €

3. Business opportunities for
wasted m2 & m3

4. Standardized Techno-economic Market failures
obstacles
High
Offering level
Low
Standardized Unconventional Mixed use
solutions
1# Blue Ocean Market

5. Cyclical
Temporary
Final
2# Temporal Approach

6. ”Coupling”
concept development, brokerage, renting
”Opportunism”
concept development, renting, enterprise share holding
”Life after death”
concept development, renting, enterprise and property share holding
2# Temporal Approach

7. Customers can rely on...

8. ...that Hukkatila
‣ Finds and adapts means needed for each case
‣ Is able to collaborate with big and small challenges
‣ Is always looking for economic viability
‣ Is ready to invest into the concepts it creates
‣ Is the most streetwise actor in the business
Property owners = Customers = Service providers

9. Jaakko Lehtonen Geography student Univ. of Helsinki
Lari Lohikoski IT Program director Culminatum
Roope Mokka Researcher Demos Helsinki
Minna Ritoluoma Marketing architect Toinen Helsinki
Inari Virkkala Architect student Aalto University
jaakko.lehtonen@dodo.org
+358400606313