13. The world emissions
2050: 18 %
-80 %
24 %
14 %
Power (24%)
Traffic (14%) 3 % 14 %
Industry (14%)
5 %
Buildings (8%)
Other energy (5%) 8 %
Waste(3%) 14 %
Agriculture (14%)
Land-use changes (18%)
Source: Sir Nicholas Stern : The Economics of Climate Change
maanantaina 14. kesäkuuta 2010
14. From top there is only one direction.
Do
??
wn
.
? ?
?? ?
? ??
?? ?
? ? ? ?
? ? ??? ?
1910 1960 2010 2060 2110
maanantaina 14. kesäkuuta 2010
15. Steps toward low carbon society seem to be difficult...
Fail in Copenhagen
Strongest tool in the EU is
emissions trading
Nationally political difficulties to
implement
maanantaina 14. kesäkuuta 2010
16. How is it with
consumer?
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17. Carbon footprint of a Finn
Source: Envimat -projekti www.ympäristö.fi/syke/envimat
maanantaina 14. kesäkuuta 2010
20. In order to create sustainability,
systemic changes are needed
both in politics and
consumption patterns.
These changes are extremely
difficult to initiate.
maanantaina 14. kesäkuuta 2010
21. How social
media
answers?
maanantaina 14. kesäkuuta 2010
22. Maslow’s hierarchy of needs
Self -actualisation
Esteem
Love & belonging
Safety
Politics Physiological
maanantaina 14. kesäkuuta 2010
23. Best
examples of
promoting
sustainability
through
social media
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44. Examples To whom? Results
Avaaz Politically interested Macro level political
Lobbying tools
Päästöpäättäjät citizens pressure
10:10
Calculators and Individuals, employees and Motivation for personal
MakeMeSustainable
peer-ranking virtual communities action
Carbon rally
Kuinoma
Consumer tools Netcycler New consumption
for new NeighborGoods Consumers
lifestyle Dopplr patterns
Cooltribe
Peer-to-peer
Cost efficient open
knowledge Appropedia Technological hobbyists
sharing technological solutions
Peer-to-peer Transition town
Porkkanamafia Active citizens, local Local initiatives and
activation and
inspiration Yhdistäkää sisäpihat communities networks
Scaling up Evidence of collective
Open Action Local communities and
project ideas of impact and better quality
changemakers Celsias NGOs
of activist actions
maanantaina 14. kesäkuuta 2010