This document summarizes a presentation about lessons learned from website reviews. It was presented on March 16, 2011 and covered 3 parts. Part 1 provided an overview of the website reviews of over 50 organizations and the functional areas reviewed, including usability, content, monetization, and behind the scenes. Part 2 discussed what was learned, such as organizations not promoting their mission/vision and social media presence enough. Part 3 covered future ideas like addressing time hurdles and capitalizing on differentiators. The document encourages questions and provides follow up information.

1. Maximize Demosphere XXIV
Website Reviews - Lessons Learned
Presented by Sean Rose
March 16, 2011

2. Before We Start...
Product Needed for Today's Session:
WebWriter® Content Management System

3. Session Overview
Part 1: Website Reviews: Overview
Part 2: What We Learned
Part 3: Future Ideas & Thoughts
Join the Discussion on Twitter! Use #Demosphere and post!
Follow us: @demosphere
Follow me: @seangw83
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The fun continues!
Open chat directly following session.
Slides emailed & video posted online.

4. Part 1: Website Reviews: Overview
Offered in December, 2010
50+ organizations reviewed
Reviewed 5 functional areas
20+ total topics
Free

5. Part 1: Website Reviews: Overview
Website Usability
Content Above/Below "the fold"
Navigation
Intuitive
Easy-to-follow
Content balance - Images/Text
Image Sizes
Goals for the visitor - what do you want them to do?
Register, Donate, Volunteer, etc.

6. Part 1: Website Reviews: Overview
Website Content
Bios!
Key staff members
Board of Directors
How To Contact
Special Interests
Update Frequency
Error Free?

7. Part 1: Website Reviews: Overview
Monetization
Sponsor Images/Links?
Naming Rights?
Google Analytics

8. Part 1: Website Reviews: Overview
Behind The Scenes
Image ALT Tags
Text Link Structure
"Click here" = bad.
# of Admin Users

9. Part 1: Website Reviews: Overview
Beyond The Site
Social Media Sharing?
Presence on Facebook / Twitter / YouTube
Promoted on site?

10. Part 2: What We Learned
Organizations Don't Talk Enough About Themselves
Organization Mission & Vision
Bios of key staff
Establishing trust
SEO benefits - be found easier.

11. Part 2: What We Learned
Social Media - Promote Your Presence
Many organizations now have Twitter/Facebook/YouTube
accounts ... but not all promote them!
Facebook Badges
Embedded Twitter Feed
Custom buttons
Descriptive articles
Other?

12. Part 2: What We Learned
Administrative Users
Distribute the work/responsibility.
70% of sites reviewed had less than 3 users.
Don't share ID's
Potential users could be ...
Board Secretary
Director of Coaching
Managers
Organization Historian
Sponsorship Coordinator

13. Part 2: What We Learned
Image ALT tags
Less than 10% of organizations take advantage of ALT tags.
When placing an image, enter a description of the image.
Good SEO benefits
Blog Post w/ more details

14. Part 2: What We Learned
Sponsorships
Google Analytics
Previous Maximize Demosphere Session
Email support@demosphere.com if you need access.

15. Part 3: Future Ideas & Thoughts
Things to consider ...
Biggest hurdle for many: time.
Be efficient
Plan ahead if possible.
Process
What can be put in place to move the organization forward?
Be Unique
Capitalize on differentiators.
Not sure what they are? Review your organization - there's
always something.

16. Wrap Up
Questions? Email support@demosphere.com.
Items discussed today will be ...
Emailed to you.
Posted on www.demosphere.com & Facebook
Follow the Demosphere Blog for updated features.

17. Thanks for joining us for
Maximize Demosphere XXIV
Ideas for our April session? Email
extratime@demosphere.com
Stay tuned to the next edition of ExtraTime.
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