Have you hit a wall trying to raise capital for your business? Try crowdfunding with Kickstarter! This seminar will walk you through the steps of creating a multi-touch, cross-platform campaign using the PPLE (plan, prepare, launch engage) Method. You’ll walk away with the “Ultimate Kickstarter & Crowdfunding Campaign Kit” and a personalized roadmap that will lead your campaign to success! Presentation by Marty Koenig, CxO To Go

1. Make Your Kickstarter
Crowdfunding Campaign
Insanely Successful
Marty Koenig
CEO of CxO To Go and CrowdfundEnergy
mkoenig@cxotogo.com
303-995-4523
DO WHAT YOU LOVE .. WE’LL DO THE REST

2. Agenda
• Who is Marty?
• Expectations & Benefits
• Stats
• How NOT to do a Crowdfunding Campaign
• The PPLE MethodTM
• Q&A

3. How You Will Benefit
• Learn about free resources and tools to
help set your campaign apart from the
rest
• Use the PPLE method
• Discover pitfalls to avoid
• Get the “Ultimate Kickstarter &
Crowdfunding Campaign Kit.” Free +
Bonuses
• Create a multi-touch, cross-platform
campaign
• Not a pitch, just an opportunity to learn

4. Me

5. Stats
• 21% raise not a single
penny
• 90% of the 30%-ers meet
or exceed goal
• Campaigns That Take
These Six Actions Raise 8
Times More Money
Than Campaigns That
Don’t

6. How NOT to do Crowdfunding
• Kickstarter and Crowdfunding No-No’s
• Post and Hope – Craigslist
• The Nike Approach
• US and UK Only
• Prohibited Projects
• Set It and Forget It
• Don’t Plan and Prepare and Engage Your Tribe

8. Prohibited on Kickstarter
• Alcohol (prohibited as a reward) • Heating and cooling products
• Automotive products • Home improvement products
• Baby products • Infomercial or As-Seen-on-TV type products
• Bath and beauty products • Medical and safety-related products
• Contests (entry fees, prize money, within your • Multilevel marketing and pyramid programs
project to encourage support, etc) • Nutritional supplements
• Cosmetics • Offensive material (hate speech, inappropriate content,
• Coupons, discounts, and cash-value gift cards etc)
• Drugs, drug-like substances, drug • Pet supplies
paraphernalia, tobacco, etc • Pornographic material
• Electronic surveillance equipment • Projects endorsing or opposing a political candidate
• Energy drinks • Projects promoting or glorifying acts of violence
• Exercise and fitness products • Projects using Kickstarter simply to sell existing inventory
• Eyewear (sunglasses, prescription glasses, etc) • Raffles, lotteries, and sweepstakes
• Financial incentives (ownership, share of • Real estate
profits, repayment/loans, etc) • Rewards in bulk quantities (more than ten of an item)
• Firearms, weapons, and knives • Rewards not directly produced by the project or its creator
(no offering things from the garage, repackaged existing
• Health and personal care products
products, weekends at the resort, etc)
• Self-help books, DVDs, CDs, etc

9. Unsuccessful Live Campaigns
• http://www.indiegogo.com/endymio
– My Review In Process
• http://www.indiegogo.com/letusfinishCastillo
dreamhome
– My Review - Download

10. PLAN PREPARE
– Messaging
– Kickstarter Candidate?
– Keyword Search
– Tribe/Social Following – Use Cases
– Competitive Research – Complete Story
– Review Other Campaigns
– Target Audience – Reach Out
– Lay out Timeframe – Design Rewards
– ID Fans and Evangelists
– Frame up Rewards – Script/Shoot Video
– Financial Plan – Landing Page/Countdown
– Build Buzz
– Build Your Story
– Prepare Social Media
– Back Some Projects – Press Releases

11. LAUNCH ENGAGE
– Open the Floodgates – Relentless
Communications
– Tribe/Social – Updates on/offline
Following – Promote, Promote
– Email Campaign – Focus on Tribe/Social
– FB, Twitter, LI Following
– Leverage Networks – Ongoing Email Campaign
– FB, Twitter, LI
– Blogger Sharing
– Status Updates
– Local Guerilla Mktg – Mid-Campaign Wild Card

12. Free Resources
• YouTube
• Blog Sites
• Celebrity Bloggers
• Facebook
• Relationships
• Social Media
• Your Financial Plan
• Your Marketing Plan
• Your Discipline and Persistence
• Books, Tools, Examples, Other Campaigns

13. Successful Campaigns

14. http://www.kickstarter.com/discover/most-funded

15. What Projects to Fund

16. Special Offers
1. Free Book
Inside the book: Bonuses: - 2. Kickstarter Score &
3. Huge List of Crowdfunding Sites
http://money.cxotogo.com/crowdfundingbookspecialoffer
4. This presentation – same site
5. A Real Crowdfunding Review Example
http://money.cxotogo.com/crowdfundingbookspecialoffer

17. Q&A

18. More Help?
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