18. Take advantage of the DoD Leaders twitter list, the Pentagon Press Corps twitter list, or the DoD Twittererlist, which include a variety of principles, senior officers, and other service members who tweet.
19. Going to be using a unique hash tag for a special event? Tweet it! And ask others to Retweet it.
20. Don't bombard your followers with tweets. Unless live-tweeting a major event, 10 tweets max per day, and spread them out.
21. Adopt a voice. Don't sound too formal, but stay professional. Let your followers know there's a real person behind that embassy name!