Our week as Digital Concierges for our Social Media class.

1. TESTING THE WATERS
Concierge week by Nik Yuen, Derek Wilson and Trevor Nugent

2. WE SET OUT TO…
• Do more than just inform the class on deadlines
• Bring creative yet relevant content to the class Facebook, Twitter handle #IMCSLC, Google+
Class Circle and Class-focused LinkedIn Discussions
• Engage the class in conversations
• See what could be done when the class was motivated and unified

3. DEREK IN THE TWITTER-SPHERE

4. WHAT WE WANTED TO DO…
• Get retweets and replies by using relevant topics mixed with humour is most cases
• Bring the class into the real word by relating it to current topics
• Test what levels of engagement we could expect from Twitter

5. SOME TWEETS…

6. SOME MORE TWEETS…

7. EVEN MORE TWEETS…

8. AND MORE TWEETS…

9. THE END IS NEAR…

10. SCORE ONE FOR THE GOOD GUYS…
• Engagement from outside of the class is not something we expected…

11. THE POTENTIAL FOR MORE…
• The most engagement happened when there was a link of the tweet
• IMCSLC retweeted us showing that they felt this was relevant and interesting enough to share
with its followers

12. ANOTHER EXAMPLE

13. NIK KEEPS YOU LINKEDIN AND GOOGLE+ …ED

14. ENGAGED! NEXT SLIDE PLEASE!

15. BRINGING IT TO THE INTERNETS…
• Nik decided to bring the conversation to LinkedIn so that more than IMCSLC students would
be able to engage
• Why? So potential employers could see that our class has thought leaders who discuss ideas
on LinkedIn…
• We generated several different comments and a few likes, not a bad amount of engagement
• We brought the conversation out of the classroom and into the digital realm

16. #CRICKET SOUNDS ON GOOGLE+

17. WHO USES THIS ANYWAYS…
• Nik tried to engage on Google+
• We found out very quickly that not a lot of the class wanted anything to do with Google+
• Rather than waste posts, we asked the class who really used the site and found out that a
small amount rarely checked the site
• BUT we did do a Google Hangout… which is pretty fun and useful

18. TREVOR AND THE FACEBOOK GENERATION…

19. BRINGING IN THE MOVING PICTURES…

20. ALMOST FAMOUS
• Videos allowed us an easy way of getting a message to the class without being text-heavy
• They also offered a way to certify the fact that we had directly communicated with the
teachers
• The first video was success, people loved it! And engaged! But, this was not the case for the
rest of the videos as the popularity waned…

21. GIVING THE PEOPLE WHAT THEY WANT!
• When the opportunity to engage appeared, we jumped right at it!
• Helping this classmate showed the rest that we are on task and will engage if they need us…

22. HELPING OUT A FRIEND…

23. AND ANOTHER…

24. USING FACEBOOK TO BRING TOGETHER…
• We attempted to use Facebook as a way that others could see what was going on in Twitter
and LinkedIn
• This seemed a good idea to use because we knew that most people frequented the Facebook
page more often then Twitter or LinkedIn
• This may have contributed to some of the engagement in the LinkedIn discussions

25. HELPING THE CLASS…

26. HOW WE GOT SOME PEOPLE TALKING…
• The best way we found to get people talking through Facebook was to post things relevant to
them
• We knew that the class liked it when the concierge kept them up to date on assignments and
tests
• We took this a step further and made study notes and sample questions that would assist
classmates

27. THE RUNDOWN…
• What we wanted to achieve…
• How we attempted to achieve it…
• Some success and some failure…

28. WE WANTED THE WORLD…
• When we set out we wanted to be the best Concierge group, and by best we mean the most
useful and liked
• We wanted likes, likes on likes on likes… but more than that, we wanted engagement
• When we defined what engagement was to us, we agreed that having comments and replies
was the highest form of engagement
• Likes and Retweets were the low level, as they required little effort
• A goal we had was it inform the class about the readings due on the following Tuesday for
Lindsey Fair, and see if they would remember after seeing a video reminder…

29. WE TRIED…
• We tried using video for the first time to see if we could generate interest based on novelty
• The videos were successful, to a point… after awhile people stopped caring about the videos
and stop liking them
• Why? Possibly because we stopped doing the videos after the third, maybe the class was
eager for better videos we never delivered
• We tried linking all four of the social networks together through Facebook… We posted
Derek’s Twitter, Nik’s class LinkedIn discussion and Nik’s Google+
• By linking trending and interesting articles to Twitter with the #IMCSLC hashtag we hoped to
get replies and multiple Retweets
• By using comedy we attempted to get likes based on the novelty of the comment, hoping this
would get us more engagement

30. RIGHT AND WRONG…
Right Wrong
Used Video Did not update with more relevant videos
Brought the class discussion to LinkedIn Did not link from Twitter to LinkedIn
Linked Tweets and discussion to Facebook Did not offer incentives for engagement
Put relevant links in Tweets Video content may have been too repetitive
Tried to use comedy to keep things upbeat

31. ALL ABOUT THE LEARNING…
• What we learned and future improvements…
• Content needs to be valuable to warrant engagement
• Things must be kept up to date if you want them to be relevant
• Incentives may have been a good way to get higher engagement levels
• Discussion on LinkedIn can be used to let the public see what the IMC students are
thinking and doing
• Links on Twitter are a good way to spark curiosity and get interaction
• When the novelty of something wears off it must be updated and kept interesting
• Facebook was a powerful tool for use because it fit with the demographic (IMC Students)
but different channels may work better with different groups