Lean Startup Helsinki, Finland, Customer Discovery Workshop 2012-10-08
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My presentation on Customer Discovery and Lean Startup basics for Lean Startup Helsiniki meetup.
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Lean Startup Helsinki, Finland, Customer Discovery Workshop 2012-10-08
- 1. Talk to the Humans! Customer Discovery Workshop @leancircle #leanstartup
- 2. Tristan Kromer LUXr.co @TriKro
- 3. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
- 4. Disclaimer I am not an expert in your business. Only you can be the expert in your business. My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
- 5. Don’t go to market,! maximize learning" Learn" Execute" P/MF" Steve Blank Eric Ries
- 6. Don’t go to market,! maximize learning" Learn" Execute" P/MF" Steve Blank Eric Ries
- 7. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 8. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 9. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 10. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 17. Talk to the humans!
- 18. Why bother?
- 19. I have data!
- 26. Qualitative Data makes Quantitative Data ACTIONABLE
- 27. Janice Fraser LUXr.co
- 34. product
- 35. product UI
- 36. product UI
- 37. Type of User Research quant qual Generative Evaluative
- 38. Type of User Research quant qual Generative Optimizely• Analytics• Evaluative A/B Testing• Key Metrics•
- 39. Type of User Research quant qual Generative Optimizely• Analytics• Evaluative A/B Testing• Key Metrics•
- 40. Type of User Research quant qual Generative Optimizely• Analytics• Evaluative A/B Testing• Usability Key Metrics•
- 41. Type of User Research quant qual Generative Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
- 42. Type of User Research quant qual Generative surveys Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
- 43. Type of User Research quant qual Generative surveys Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
- 44. Type of User Research quant qual • Contextual Inquiry (Byer & Holzblatt) • Mental Models (Indi Young) Generative surveys •Interviews •Starbucks Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•
- 45. Quantitative vs. Qualitative Do people use it? How should I design the new one? Which is better? Why won’t people use it? Did we do the right thing? What’s wrong with this? Are these results good? How could I make this better? Are we making progress? Why do people do that? What do people love about it? How can I improve conversion? Why is there dropoff? What do they think this should do? CLOSED questions OPEN questions
- 46. Tools Landscape ANALYTICS CONVERSION TESTING UNMODERATED TESTS Google Analytics Unbounce WITH VIDEO KISS Metrics Optimizely Usertesting.com Mixpanel TryMyUI Flurry Userlytics LocalLytics WhatUsersDo Stats Mix Loop11 HEAT MAPPING MESSAGE RECALL MICRO USABILITY Crazy Egg ClueApp Navflow Click Tale FiveSecondTest Usabilia Clicktest Verify Intuition HQ UserZoom
- 51. #1
- 52. #2
- 53. #3
- 62. DEMOGRAPHICS
- 63. DEMOGRAPHICS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
- 64. BEHAVIORS DEMOGRAPHICS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
- 65. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
- 66. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Working mom Household income is $15k / year 34 years old Lives in Walnut Creek, works in San Jose
- 67. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herself Household income is $15k / year Feel like she has life under control 34 years old “to clone herself” Lives in Walnut Creek, works in San Jose
- 75. Tristan Kromer LUXr.co @TriKro
- 76. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
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- Qualitative data makes Quantitative data actionable\n
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- Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
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