1. Design for change school contest 2010 -Adopting Village Programme
INCLUSION –“Expanding Boundaries”
Adopting Village Programme –
Kariyanapalyam
Author: RICE-MMS Children
Creation Date: 24/09/10

2. INCLUSION –“Expanding boundaries” Adopting Village Programme
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3. INCLUSION –“Expanding boundaries” Adopting Village Programme
GOALS AND OBJECTIVES
Goals and Objectives
− To make people aware about the risk of usage of tobacco
− To make people understand about the hygienic concept of the village and
surroundings
− Activities planned for one week: (Awareness on Tobacco usage and its
harmful effects)
− Forming Clean and Green Club (Barrier free environment) , Youth club and
Children club Street Plays ,Posters, Rallies, Health camps and Pamphlets
distribution.
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4. INCLUSION –“Expanding boundaries” Adopting Village Programme
INTRODUCTION
Purpose of Plan
Despite a ban on smoking, smoking is claiming thousands of lives in India each year.
Every year, 90 thousand people die in India from smoking-related diseases, including
lung cancer. According to studies, more than 50 percent of these tobacco-related
deaths occur among illiterate men or women, and 80 percent of those people reside in
rural India.
There is a nationwide ban on smoking in public places. The ban came in force in
April’2008, but the nature of ban itself gives room for people to continue smoking in
privacy. As a result there are still approximately 120 million smokers in India, about 37
percent of all men and 5 percent of all women between the ages of 30 and 69.
Presently World Health Organisation (WHO) is running a global campaign to reduce
cancer deaths worldwide—aiming to prevent 8 million cancer deaths by 2015—and a
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5. INCLUSION –“Expanding boundaries” Adopting Village Programme
primary focus of that initiative is to lower tobacco use in developing countries such as
India. The reason, says WHO, is because if current rate of smoking continues, there
will be 1 billion in the 21st century. WHO has already called tobacco as “the biggest
enemy we face”.
A little drop can make ocean “We the
children of RICE-MMS got idea to adopt a
marginalized Village and make it smoke
free and tobacco free village.
With the help of NGO we had survey of
different village and we selected –
Kariyanapalyam village, Thally block,
Krishnagiri –DT, Tamil Nadu.
The idea behind the programme is the
village people have the facts about tobacco
use in their daily lives. It asks the question: is tobacco use really worth it? This
campaign empowered village people to weigh all the potential consequences and
decide for themselves.
We collect and review data from many sources to define the community’s tobacco-
related problems, Data include tobacco use and lung cancer rates by various groups in
the community,
The sequence of actions in the assessment phase
includes
1) Collecting data to identify the problem of local
tobacco use and tobacco-related health
consequences,
2) Identifying local resources to address the problems
(NGO’s and Primary health centres)
3) Analyzing the data (SWOT analysis)
4) Prioritizing tobacco-related problems and their
causes, and
5) Sharing the data.
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6. INCLUSION –“Expanding boundaries” Adopting Village Programme
Capacity Building Community involvement strategies which are diverse and culturally
competent engage the affected population from the beginning.
Implementation Evidence-based strategies have adapted Eg. Street play, video and
rally etc.
Change
• Changed the mentality of the people not to use tobacco
• Changed the mentality of the people to live in neat and hygienic environment
• Prepared the participants to identify their own best ways to quit using tobacco
• Transformed participants to move forward in action stage of quitting tobacco
• Made the participants to understand how to remain tobacco free
Feel
The village kariyannapalaya was addicted with the usage of tobacco from youth to the
old age people. We feel to make a change to that community by making the village a
tobacco free village. Also the people where living in a non hygienic environment where
there are more possibility for spreading of contagious diseases. We felt to make a
change for these problems.
Imagine
We did street play to make an awareness program on the risk of usage of tobacco. We
displayed posters and pamphlet of the people who suffer with the usage of tobacco and
exhibit to the villagers
We went a procession with the slogan that we will change and quit the usage of
tobacco and we clean the village premises and make them to understand the
importance of healthy and hygienic environment.
Do
With the street play the villagers were aware of
the risk of tobacco usage and how their family
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7. INCLUSION –“Expanding boundaries” Adopting Village Programme
was affected .Through posters and pamphlet the villagers were directly conscious on
the risk of tobacco usage. With a few brooms and spade the children formed an
effective work group and started cleaning the village. And seeing the children cleaning
the village the villagers offered their brooms, spade other cleaning materials and they
also volunteered to help. We organized a health camp with NGO vidyaniketan
Mathagondapalli, Vijay hospital Hosur, Dr Agarwal’s eye care hospital regarding
tobacco related disease, eye problems and general checkup.
How did we get changed?
We changed the villagers by creating a good
rapport with the people from children to the
old age people. The change was possible by
the street play, poster exhibition, pamphlet
distribution, cleaning of the village premises
and more over the kind and benevolent
approach of our children. After the programme
and campaign we could seen 60 percent
decrease in tobacco use among village people in Karayanapallya. And
We prepared the village people to identify their own best ways to quit using tobacco.
According to Village head of Kariyanapalyam Mr.Ramachandrappa, to make any
such initiative a success and to really make Kariyanapalyam freed of smoking, we
need a stricter enforcement of the current ban, not just in urban areas, but also in
villages. He also feels, and quite logically, that right now entire effort is focused on how
tobacco or smoking kills. So the message that people are receiving is, ‘X number of
things can happen, if you smoke'.
The team
Master Anaskhan, Kumari Maheshwari, Master Srinivaslu, Kumari Jahira, Master
Manikanda, Kumari Rajeshwari and Kumari Mamatha.
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8. INCLUSION –“Expanding boundaries” Adopting Village Programme
Plan and Approach
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9. INCLUSION –“Expanding boundaries” Adopting Village Programme
Day I: Visiting village and collecting data
Day II: Awareness programme
Day III: Visiting house and personal talk
Day IV: Cleaning the village and school
Day V: Health camp
Day VI: Rally and street play
ATTACHMENTS/APPENDICES
Annexure – 1
Planning and preparation
RICE- Mathagondapalli Model School
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10. INCLUSION –“Expanding boundaries” Adopting Village Programme
“Expanding boundaries” Adopting Village Programme –Kariyanapalyam
Adopting a marginalized Village – (Kariyanapalyam, Krishnagiri –DT,
Tamil Nadu). We are planning to make it Smoke free and tobacco free
village within one week.
Activities planned for one week: (Awareness on Tobacco usage and its harmful
effects)
• Forming Clean and green club (Barrier free environment) , Youth club and
children club Street Plays ,Posters, Rallies, Heath camps and Pamphlets
distribution
Day – 1 – 17.09.10 – Friday
Time Programme Person in charge
03.15 pm Discussion about Design for
change school contest -2010 with
Interact club members
Video show and power point show
Shankar
03.45 pm to 04.30
pm
Plan for the program Shankar
04.30 pm to 05.45
pm
Discussion with the village head,
Health workers
Biju
Day – 2 – 18.09.10 – Saturday
Time Programme Person in charge
03.15 pm Departure to the target Village
Kariyanapalyam
Mr. Biju
03.45 pm to 04.30
pm
Interaction of the students with
NGO – Vidyanikethan ,
Shankar & VNK
04.30 pm to 05.45
pm
Interaction of the students with
RICE , village Head and the health
workers & the Volunteers
regarding their plan of execution of
the project –tobacco free village
Shankar & Biju
06.30 pm Feedback session Navis
Day –3 – 20.09.10 – Monday
Time Programme Person in charge
03.15 pm Departure to the target Village
Kariyanapalyam
Mr. Biju
03.45 pm to 04.30
pm
Discussion with Village officer
and Health worker
Shankar
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11. INCLUSION –“Expanding boundaries” Adopting Village Programme
04.30 pm to 05.45
pm
Rally by the students regarding
awareness about the hazard of
tobacco usage along with the
NGO- Vidyanikethan workers,
Village head and the volunteers.
Navis
05.45 pm to 06.30
pm
Street play & power point
presentation to the villagers to
make an awareness on the hazard
of the usage of tobacco
Shankar & Biju
06.30 pm Feedback session Navis
Day – 4, 21.09.10 – Tuesday
Time Programme Person in charge
03.15 pm Departure to the target Village
Kariyanapalyam
Motivation workshop to the
children by our Director Mr. Meru
Miller concerning how to face the
different and difficult situation in
the villages. Feedback from the
students and plan how to
improve the work and how to
implement the strategies more
effectively.
Mr. Meru Miller
03.45 pm to 05.30 pm Cleanings the village premises
like drainage system, Roads,
Meeting place, etc
Anil and Sesu Arul rangini
04.30 pm to 05.45 pm Interaction with the Village head,
Youth organization, Children club
and Mahila sangam
Biju
05.45 pm to 06.30 pm Fun games with the children’s
club organized
Children
Day – 5, 22.09.10 – Wednesday
Time Programme Person in charge
03.15 pm Departure to the target Village
Kariyanapalyam
Mr. Biju
03.45 pm to 05.30 pm Pamphlet distribution to the
villagers and 1to 1 interaction to
make awareness regarding the
hazard of tobacco usage
Shankar
05.45 pm to 06.30 pm Interview with the villagers on
what they can contribute to make
the village tobacco free
Navis
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12. INCLUSION –“Expanding boundaries” Adopting Village Programme
Day – 6, 23.09.10 – Thursday
Time Programme Person in charge
09.00 am Health camp RICE-MMS Health workers,
Vijay Hospital and
Vidhayanikethan
03.45 pm to 05.30 pm Meeting with all the members of
the village with the health
workers, NGO people, Village
head, children’s club & the
volunteers for feedback session.
Shankar
05.45 pm to 06.30 pm Organizing a community cultural
mela along with the villagers,
health works, NGOs,childrens
club, Mahila sanga, youth
organization and the volunteers.
Navis
06.30 pm Shankar & Biju
Day – 7, 24.09.10 – Friday
Time Programme Person in charge
03.15 pm Rally by the students regarding
awareness about the hazard of
tobacco usage along with the
NGO- Vidyanikethan workers,
Village head and the volunteers.
Ms.Vijayalakshmi and Biju
03.45 pm to 04.30 pm Cleanings the village premises
like drainage system, Roads,
Meeting place, etc
Shankar and Biju
04.30 pm to 05.30 pm Fixing of the banners regarding
the hazard of tobacco usage at
different places in the village
Navis
05..30 pm to 06.30 pm Street play & power point
presentation to the villagers to
make an awareness on the
hazard of the usage of tobacco
Sesu kumar and Shankar
06.30 pm to 07.30 pm Oath taking by all the members
of the village with the health
Mr.Meru
Ms. Navis
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13. INCLUSION –“Expanding boundaries” Adopting Village Programme
workers, NGO people, Village
head, children’s club, Youth club
members & the volunteers on the
subject of making the village a
“Tobacco free village”
Annexure – 2
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14. INCLUSION –“Expanding boundaries” Adopting Village Programme
India Global Youth Tobacco Survey (GYTS), 2006
FACT SHEET
The GYTS is a school based survey on a
representative sample of students aged 13-15 years
in defined geographical sites through standard
methodology used throughout the world. The
project is supported by WHO and CDC. In India
the survey was conducted for students in grades 8-
10,during 2006.
A two-stage cluster sample design was used to
obtain representative data for India. At the first
stage, schools were selected with probability
proportional to enrollment size. At the second
stage, classes were randomly selected and all
students in selected classes were eligible to
participate. India GYTS results consist of
responses from 12086 individual students in 180
schools.
The India GYTS includes data on
prevalence of cigarette and other tobacco
use as well as information on five
determinants of tobacco use:
access/availability and price,
environmental tobacco smoke exposure
(ETS), cessation, media and advertising,
and school curriculum. Comparing these
data with that of GYTS 2003 it was
noticed that most of the tobacco control
variables are unchanged except for
reduction in second hand smoke exposure
in public. These findings are components
India could include in implementation of
the comprehensive tobacco control
program.
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15. INCLUSION –“Expanding boundaries” Adopting Village Programme
Prevalence
14.1% currently use any tobacco products.
4.2% currently smoke cigarettes
11.9% currently use tobacco products other than
cigarettes
Access and Availability of tobacco among Current
Smokers
51.7% usually get their cigarettes by purchasing them in a
store
72.5% who bought cigarettes in a store were NOT
refused purchase
because of their age
Environmental Tobacco Smoke
26.6% have had one or more people smoke in their home
during the past 7 days
40.37% are around others who smoke in places outside
their home
74.0% think smoking should be banned from public
places
Tobacco Cessation attitude and attempts among
Current Smokers
70.6% want to stop smoking now
55.3% tried to stop smoking during the past year
Media and Advertising
37.8% saw pro-cigarette ads on billboards in the past 30
days
9.3% were offered a free cigarette by a cigarette company
person or cigarette vendor
School
54.4% had been taught in class during the past year about
the dangers of smoking/chewing tobacco
51.2% had been taught in class, during the
past year, the effects of smoking or
chewing tobacco
Highlights
• Over 1 in 10 students currently use
any form of tobacco
• ETS exposure is high – 1 in 4
students had people smoke in their
home; about 4 in 10 students are
exposed to smoke in public places.
• Almost 7 in 10 current smokers
want to stop smoking now.
• Over 7 in 10 students think
smoking in public places should be
banned.
• Nearly 4 in 10 students saw pro-
cigarette ads on billboards in the
past 30 days.
• About 5 in 10 students had been
taught in class about the effects of
tobacco use.
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16. Annexure – 3
Guidelines for Tobacco- free Schools/ Educational Institutions
1. Display of “Tobacco free School” or “Tobacco-free Institution” board at a prominent
place on the boundary wall outside the main entrance.
2. No sale of tobacco products inside the premises and Within the radius of 100 yards
from school / educational institutions and mandatory signage in this regard shall be
displayed prominently near the main gate and on boundary wall of school / institute.
3. No smoking or chewing of tobacco inside the premises of institution by students/
teachers/ other staff members / visitors.
4. Display of sign boards “No Smoking Area- Smoking here is an offence”, of 60X30cm
size inside the institution (as mandated by law).
5. Posters with information about the harm effects of tobacco shallbe displayed at
prominent places in the school/ institutions. Students shall be encouraged to make their
own posters on tobacco control themes.
6. A copy of the Cigarette and other tobacco products Act (COTPA) 2003 shall be
available with the principal/ head of school/ institution. (May be downloaded from the
website of the Ministry of Health & Family Welfare- www.mohfw.nic.in)
7. A “Tobacco Control Committee” shall be in place. It may be chaired by school head/
principal, with members comprising of a science teacher, or any other teachers , school
counselor ( if available), al least two NSS/NCC/scout students, at least two
parents representatives, area MLA, area SHO, Municipal Councilor, member of PRIs,
any other member. The committee shall monitor the tobacco control initiatives of the
school/institute. The committee shall meet quarterly and report to the district
administration.
8. Integrate tobacco control activities with on going School Health Programme of the
State
9. Promote writing of Anti- tobacco slogans on the School/ Institute stationery.
10. The principal / head of school / institute shall recognize tobacco control initiatives by
students/ teachers/ other staff and certificates of appreciation or awards may be given.
11. State Nodal Officer for Tobacco Control in the State Health
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