Video is the ultimate medium for reaching an audience of 100, 500, or even thousands. What makes a video good, bad, or successful? Is it the message, the overall cost, the quality, or a combination? Whether you're a beginner or have experience in the making of a video, this presentation provides valuable information into the production process, how to select a company, and where and how to seek cost cutting techniques—without sacrificing quality. Get insight into industry techniques; solutions to challenges; and useful tools for producing a cost-effective, quality video for your next meeting, convention, or trade show.
Lights, Camera, Internet: Video + Marketing = Impact
1. Video + Marketing = IMPACT
Brad Gentile
Bottomline Video & Creative Group
Jason Chmiola
WebLink Audio Video
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2. Why Video? Why Now?
50% of Internet traffic in 2011 was video
4 billion daily views on YouTube
Facebook is now the 5th largest provider of videos
Increases a buyers decision by 64%
Businesses are 50x more likely to appear on the
first page of Google with video on their webpage
52% take action following the viewing of a video
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3. Why Video? Why Now?
"According to a study by the University of
Pennsylvania Wharton School of Business,
prospects are 72% more likely to purchase
a product or service when video is used
and they make their buying
decisions faster.“
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4. Video + Marketing = IMPACT
Video offers the ability to connect with your audience.
Video is a people magnet.
Video is now expected.
Video creates a point of separation from competitors.
Video provides one clear, concise and consistent message.
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5. Social Media / Live Streaming
• Drive viewers to your website
• Interactivity; chat windows
• Increase brand awareness
• Facebook, Google pages, Business website
• Cross-channel marketing
• Imbed video/web streaming to your web page
and social media sites.
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6. A Scalable Process
Select the right production partner
Create relevant, targeted messages
Don’t assume it has to be big crews
and big budgets.
Production Variables = time and cost
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7. Cost Effectiveness
Scriptwriting
Content Development
Crew Size
Days of Taping/Editing
Music, Narration, Graphics
Production Gear
Toys R Us
HD vs. SD
Use of Stills
Delivery Mechanism
File Conversions
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8. Preparation and Process
Discuss your vision
Approve a budget
Educate yourself
Competitors
Likes, wants and needs
Reputable and knowledgeable producer
Production partners
Industry experience
Samples and references
Value added
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9. Preparation and Process
Explore your options
Effective, feasible, reasonable
Distribution
Do your homework
Be passionate . . .You’re the key!
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10. Contact Information
Brad Gentile
Bottomline Video & Creative Group
brad@bottomlinevideo.com
301.514.1560
Jason Chmiola
WebLink Audio Video
jason@weblinkaudiovideo.com
202.596.2861
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