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September 2011


Brooke Wagner – COO
• Lighting Technology is a very large & fast growing marketing
   • Annual Light Bulb sales in the U. S. are approximately $50 B
   • 46% of commercial electricity expense driven by lighting
   • Gov’t mandated phase out of the incandescent bulb – Dec. 2012

• LED lighting is the fastest ROI “Green Tech” on the market
• Traditional lighting manufacturers are behind the technology curve
• Product quality is widely disparate across the industry
• Seesmart is leading the development of real world LED lighting
  applications
   • Over 125 products & 325 sku’s
   • Established and growing direct & indirect sales channels
   • GSA Approved
• Rapidly growing Revenues
   •   2009 - $3.6M
   •   2010 - $5.9M
   •   2011 - $11.0M (fcst)
   •   2012 - $25.0M (fcst)
Founded in July 2008 following 5+ years of R&D
                                                 • Publicly Traded
                                                 • Proven team
                                                 • Proprietary
                                                   technology
                                                 • Broad product range
                                                 • 30+ Exclusive
                                                   Seesmart distributors
                                                   & dealers
Headquarters Facility: Simi Valley, California
• Over 325 Sku’s and 125 different products across a wide
  range of applications
LED Lighting is one segment in a broader industry ecosystem

                                           •Chip manufacturing
                                           •Thermal management
                          Technology       •Optics
                           Industry        •Materials &
                                           construction
      LED
    Lighting

                            Energy         •Electricity
                           Industry        •Energy management
                                           •Green Energy
Top LED chip manufacturers

                                                         13%

                                              43%             21%


                                                       23%

                                          •   Televisions & Monitors
•   China and Taiwan lead the world in
    development and production of LEDs    •   Mobile Phones
•   Therefore, they lead in engineering   •   General Illumination
    capabilities and resources            •   Notebook/PC
The BIG Three                 The Others…
• GE                            • BETA LED
• Sylvania - OSRAM              • LEDtronics
• Philips                       • LED Power
                                • Sharp
                                • Panasonic
         Virtually every new
            technology has
         created a previously
           unknown market
                leader
Rapid & Revolutionary Change

               Rapid Computer               Rapid LED Lighting
                                       =
                 Development                Development
                     Smaller Size      =    Smaller Size
                      Lower Cost       =    Lower Cost
               Processor Speed         =    Light Output
            Production Volume          =    Production Volume
  •   Technology is changing on a daily basis
  •   Performance & feature gains
  •   Smaller & smaller packages
  •   Other spin-off technologies
• Just beginning to reach early adopters
• Longer, more technical sale
• Vendors must prove claims
• Higher Upfront Cost requires financial
  justification
• Significant customer education is necessary

        2011
Seesmart LED technology offers:
 •   50-90% energy savings
 •   Compatible with alternative energy sources
 •   Provides direct replacement lighting
 •   Commercial & residential applications
 •   Zero-maintenance
 •   Long life: up to 50k hours
 •   Environmentally-friendly products: recyclable & no mercury content

Leading Companies Choose Seesmart:
 US Government                                    County of Westchester
 Hotels: Marriott, Hyatt, Waldorf Astoria         Pepsico
 LA Unified School District                       Raytheon
 BMW                                              Memorial Sloan Kettering
Seesmart offers unrivaled customer service and support.




                     Training Center, Illinois
Management Team
Ken Ames – CEO & Co-Founder
28 years experience
Founder/Key Executive of 3 technology companies
Marketing/Sales, Distribution, Customer Service

Raymond Sjolseth – President & Co-Founder
19 years experience
Founder of 3 companies
Engineering, Technology, Product Development

Brooke Wagner – Chief Operating Officer
25 years experience
CFO, Marketing & Sales, Investor
Global public technology companies
Revenue Results:
     2009          $3.6M
     2010          $5.9M

      6MTD 2011 $4.0M
      2011 Fcst $11.0M
      2012 Fcst $25.0M

Recent Public Annoucements
     Dealer expansion – Los Angeles
     Master Logistics Partnership – Steven Engineering
     $1.2M US Government Order
• Seesmart is leading the development of real world LED lighting
  applications
   • Over 125 products & 325 sku’s
   • Established distribution channels
   • Growing first-tier customer base
• Rapidly evolving market dynamics favor Seesmart
• Experienced management team
• Significant growth & expansion opportunity
There are lots of light sockets in the world to fill…
Seesmart corporate presentation sept 2011

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Seesmart corporate presentation sept 2011

  • 2. • Lighting Technology is a very large & fast growing marketing • Annual Light Bulb sales in the U. S. are approximately $50 B • 46% of commercial electricity expense driven by lighting • Gov’t mandated phase out of the incandescent bulb – Dec. 2012 • LED lighting is the fastest ROI “Green Tech” on the market • Traditional lighting manufacturers are behind the technology curve • Product quality is widely disparate across the industry
  • 3. • Seesmart is leading the development of real world LED lighting applications • Over 125 products & 325 sku’s • Established and growing direct & indirect sales channels • GSA Approved • Rapidly growing Revenues • 2009 - $3.6M • 2010 - $5.9M • 2011 - $11.0M (fcst) • 2012 - $25.0M (fcst)
  • 4. Founded in July 2008 following 5+ years of R&D • Publicly Traded • Proven team • Proprietary technology • Broad product range • 30+ Exclusive Seesmart distributors & dealers Headquarters Facility: Simi Valley, California
  • 5. • Over 325 Sku’s and 125 different products across a wide range of applications
  • 6. LED Lighting is one segment in a broader industry ecosystem •Chip manufacturing •Thermal management Technology •Optics Industry •Materials & construction LED Lighting Energy •Electricity Industry •Energy management •Green Energy
  • 7. Top LED chip manufacturers 13% 43% 21% 23% • Televisions & Monitors • China and Taiwan lead the world in development and production of LEDs • Mobile Phones • Therefore, they lead in engineering • General Illumination capabilities and resources • Notebook/PC
  • 8. The BIG Three The Others… • GE • BETA LED • Sylvania - OSRAM • LEDtronics • Philips • LED Power • Sharp • Panasonic Virtually every new technology has created a previously unknown market leader
  • 9. Rapid & Revolutionary Change Rapid Computer Rapid LED Lighting = Development Development Smaller Size = Smaller Size Lower Cost = Lower Cost Processor Speed = Light Output Production Volume = Production Volume • Technology is changing on a daily basis • Performance & feature gains • Smaller & smaller packages • Other spin-off technologies
  • 10. • Just beginning to reach early adopters • Longer, more technical sale • Vendors must prove claims • Higher Upfront Cost requires financial justification • Significant customer education is necessary 2011
  • 11. Seesmart LED technology offers: • 50-90% energy savings • Compatible with alternative energy sources • Provides direct replacement lighting • Commercial & residential applications • Zero-maintenance • Long life: up to 50k hours • Environmentally-friendly products: recyclable & no mercury content Leading Companies Choose Seesmart: US Government County of Westchester Hotels: Marriott, Hyatt, Waldorf Astoria Pepsico LA Unified School District Raytheon BMW Memorial Sloan Kettering
  • 12. Seesmart offers unrivaled customer service and support. Training Center, Illinois
  • 13. Management Team Ken Ames – CEO & Co-Founder 28 years experience Founder/Key Executive of 3 technology companies Marketing/Sales, Distribution, Customer Service Raymond Sjolseth – President & Co-Founder 19 years experience Founder of 3 companies Engineering, Technology, Product Development Brooke Wagner – Chief Operating Officer 25 years experience CFO, Marketing & Sales, Investor Global public technology companies
  • 14. Revenue Results: 2009 $3.6M 2010 $5.9M 6MTD 2011 $4.0M 2011 Fcst $11.0M 2012 Fcst $25.0M Recent Public Annoucements Dealer expansion – Los Angeles Master Logistics Partnership – Steven Engineering $1.2M US Government Order
  • 15. • Seesmart is leading the development of real world LED lighting applications • Over 125 products & 325 sku’s • Established distribution channels • Growing first-tier customer base • Rapidly evolving market dynamics favor Seesmart • Experienced management team • Significant growth & expansion opportunity
  • 16. There are lots of light sockets in the world to fill…