7 steps to influence and grow a following on Instagram with Devani Freeman.

1. How to Influence +
Grow a Following on
Instagram
#DevaniFreeman

2. Hi, I’m Devani Freeman..
#DevaniFreeman

3. Is this you?
#DevaniFreeman

4. How I serve you..
DONE-FOR-YOU
SERVICES
MODERN MARKETING
ACADEMY
#DevaniFreeman

5. #DevaniFreeman

6. Here’s What You’ll Learn
• Why you need to be on this platform NOW
• How to create awesome content for Instagram
• How to schedule your Instagram posts
• How to manage your Instagram and build new connections &
followers.
• What are hashtags and how to they make you money.
• Top mistakes most small businesses are doing on Instagram & how
to fix it.
• How to turn your followers into paying clients
#DevaniFreeman

7. Why Instagram NOW?
#DevaniFreeman

8. How to Create Awesome Content
① Know your ideal client
#DevaniFreeman

9. How to Create Awesome Content
① Know your ideal client
② Research what other industry experts are doing
#DevaniFreeman

10. How to Create Awesome Content
① Know your ideal client
② Research what other industry experts are doing
③ Stay consistent with your brand/online image
#DevaniFreeman

11. How to Create Awesome Content
① Know your ideal client
② Research what other industry experts are doing
③ Stay consistent with your brand/online image
④ 3 ?’s to ask before you
post:
1. Is this relevant
2. Am I being authentic
3. Will this serve my ideal
client
#DevaniFreeman

12. How to Create Awesome Content
Know your ideal client – research ideas
• Survey previous clients or reach out to people
who would be an ideal client and ask if you could
interview/survey them.
#DevaniFreeman

13. How to Create Awesome Content
Know your ideal client – research ideas
• Graph search on
Facebook
“Favorite pages of people
Who like Gabrielle Bernstein”
#DevaniFreeman

14. How to Create Awesome Content
Research what other industry experts are doing
• Graph search on
Facebook
“Favorite pages of people
Who like Gabrielle Bernstein”
#DevaniFreeman

15. How to Create Awesome Content
Stay consistent with your voice, brand & online image
#DevaniFreeman

16. How to Create Awesome Content
Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of
content:
① Inspirational/motivation

17. How to Create Awesome Content
Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of
content:
① Inspirational/motivation
② Tips/educational

18. How to Create Awesome Content
Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of
content:
① Inspirational/motivation
② Tips/educational
③ Humor

19. How to Create Awesome Content
Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of
content:
① Inspirational/motivation
② Tips/educational
③ Humor
④ Behind the scenes

20. How to Create Awesome Content
Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of
content to help brainstorm ideas:
① Inspirational/motivation
② Tips/educational
③ Humor
④ Behind the scenes

21. How to Create Awesome Content
Creating a content strategy
#DevaniFreeman

22. How to Create Awesome Content
Creating custom content
www.Picmonkey.com
#DevaniFreeman

23. How to Create Awesome Content
Creating custom content
#DevaniFreeman

24. How to Create Awesome Content
Creating custom content
#DevaniFreeman

25. How to Schedule Your Instagram Posts
Postso.com
#DevaniFreeman

26. How to Manage Your Instagram + Build
New Connections & Followers
#DevaniFreeman
Create an account on iconosquare.com

27. How to Manage Your Instagram + Build
New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day

28. How to Manage Your Instagram + Build
New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day
• Comment & like at least 5 images 3x’s a
day

29. How to Manage Your Instagram + Build
New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day
• Comment & like at least 5 images 3x’s a
day
• Follow at least 5 new people daily

30. How to Manage Your Instagram + Build
New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day
• Comment & like at least 5 images 3x’s a
day
• Follow at least 5 new people daily
• Tag other people when relevant (DON’T
SPAM!!)

31. How to Manage Your Instagram + Build
New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day
• Comment & like at least 5 images 3x’s a
day
• Follow at least 5 new people daily
• Tag other people when relevant (DON’T
SPAM!!)
• Use hashtags!

32. What Are Hashtags & How They Make
You Money
#DevaniFreeman
What are Hashtags?
On Twitter, the pound sign (or hash) # turns any word
or group of words that directly follow it into a
searchable link.
This allows you to organize content and track
discussion topics based on those keywords!
So, if you wanted to post about your delicious green
smoothie you just made, you would include
#greensmoothie in your tweet to join the
conversation.

33. What Are Hashtags & How They Make
You Money
#DevaniFreeman
What Hashtags should you be using? Research!

34. What Are Hashtags & How They Make
You Money
#DevaniFreeman
• Create a list of 10-15 hashtags to use consistently

35. What Are Hashtags & How They Make
You Money
#DevaniFreeman
• Create a list of 10-15 hashtags to use consistently
• Create your own custom hashtag

36. What Are Hashtags & How They Make
You Money
#DevaniFreeman
• Create a list of 10-15 hashtags to use consistently
• Create your own custom hashtag
• Location based, use city

37. What Are Hashtags & How They Make
You Money
#DevaniFreeman
How they make you money (Case study)

38. How to turn your followers into
paying clients from Instagram
Create a lead magnet. A lead magnet = a free
offer
#DevaniFreeman

39. How to turn your followers into
paying clients from Instagram
Step 1: Create a lead magnet. A lead magnet =
a free offer
#DevaniFreeman

40.
Why you want to have them opt-in?
• It takes an average of 6-8 touches before some will
buy your products and services.
• You list of one of your biggest business assets.
• Not everyone is on social media all the time.
• Social Media is rented space
How to turn your followers into
paying clients from Instagram
#DevaniFreeman

41. Action step:
• What problems and frustrations do you solve for
people?
• What issues or questions might you be able to solve or
answer before someone is ready to hire you or buy
from you?
• Decide which of these outcomes your free opt-in offer
will provide for your new subscribers. (Save time, save
money, make money, increase happiness)?
How to turn your followers into
paying clients from Instagram
#DevaniFreeman

42. Examples: A vet might offer 5-keys to helping your cat
with fur balls. A massage therapist might offer 3-keys to
less pain in under 30 minutes.
Decide how you will deliver this information: PDF, Audio,
Video, webinar.
How to turn your followers into
paying clients from Instagram
#DevaniFreeman

44. Follow up via your auto-responder.
• Ask them how they liked the free gift?
• Make your offer after you have built trust
How to turn your followers into
paying clients from Instagram
#DevaniFreeman

45. Top 3 mistakes I see most business
owners make when using Instagram
• Not being consistent
• Not using hashtags
• Not creating a
strategy
#DevaniFreeman

46. #DevaniFreeman

47. Your Turn to Take Action!!
#DevaniFreeman

48. Take Action
http://devanifreeman.com/digitalassessment
#DevaniFreeman