SlideShare una empresa de Scribd logo
1 de 23
Driving foot traffic back into Australian retail stores
What’s the problem?




  Online sales are      Retailers are
   cannibalising         looking for
traditional bricks &    ways to get
   mortar sales        shoppers back
                         into stores
Geo-location technology




With geolocation technology and the power of
 smartphones, Location Based Services (LBS)
now make it possible to encourage customers
into your stores and engage directly with them
USA Case study:
Shopkick: smartphone app using geolocation technology




   •   5 million users
   •   20 million verified store walk-ins, 33 million in-store product
       scans
   •   Top 4 shopping app (after eBay, Amazon & Groupon)
   •   Partners include: Target, Macy’s, Best Buy, Simon Malls,
       Mobil, Visa
   •   7,000+ stores in US
What is ShopBites?
Smartphone app using geo-location technology to
     drive foot traffic into Australian stores

   Users compelled to visit stores, earn points
        (‘bites’) and redeem for rewards

                 iOS & Android
How it works




 Visit partner    Search and scan     Claim rewards
stores to earn    products to earn   with earned bites
   bites ...          more ...       (gift cards, iTunes cards
                                                etc)
Benefits for the Retailer


Increased foot traffic             Low CAC




   Targeted                  Product engagement   Increased sales
communications




                    Data capture
Benefits for the Customer



 Earn rewards …     One app for multiple
redeem for prizes         stores




  Fun & novel             Social
Being part of ShopBites


                 order bites       allocate bites to actions



Use Management
  console to …




                  track activity            load marketing
                                              campaigns
ShopBites in action
Initial Step:
Find Stores Nearby
   - Map view -
Find Stores Nearby
– Augmented Reality view –
Find Stores Nearby
    - List view -
Summary of ‘bites’
available at a store
Look inside …
‘bites’ distributed
throughout store
   departments
Generous
 Product
  Detail
Scan to earn
   bites
Offers & Coupons
     with iOS
    Passbook
   functionality
Embedded
Sharing of Offers
   and Deals
Rewards
We’re signing Partners now!
ShopBites is signing Brand and Retail Partners
now, prior to launch in mid 2013. To be part of this
exciting development in Australian retail, please
get in touch to arrange a meeting.


Melanie Hardie, Marketing Mgr                    Richard Johnson, CEO
          m: +61 422 441 973                     m: +61 403 826 501
e: mhardie@shopbites.com.au                      e: rjohnson@shopbites.com.au


       We look forward to hearing from you.
                    ShopBites Pty Limited, ACN 162 057 114
ShopBites Australia - Geolocation Retail App

Más contenido relacionado

La actualidad más candente

Doubler-Retailer_Advertising_Platform
Doubler-Retailer_Advertising_PlatformDoubler-Retailer_Advertising_Platform
Doubler-Retailer_Advertising_Platform
neeraj bari
 
Smartphones
SmartphonesSmartphones
Smartphones
eburkhar
 

La actualidad más candente (20)

Doubler-Retailer_Advertising_Platform
Doubler-Retailer_Advertising_PlatformDoubler-Retailer_Advertising_Platform
Doubler-Retailer_Advertising_Platform
 
Mobile Payments V7
Mobile Payments V7Mobile Payments V7
Mobile Payments V7
 
Pressing the Reset Button at the Store: Digital In-Store for Commerce
Pressing the Reset Button at the Store: Digital In-Store for CommercePressing the Reset Button at the Store: Digital In-Store for Commerce
Pressing the Reset Button at the Store: Digital In-Store for Commerce
 
10 innovation in retail
10 innovation in retail10 innovation in retail
10 innovation in retail
 
Santhosh Sagar Reddy, India Retail Practice, ThoughtWorks
Santhosh Sagar Reddy, India Retail Practice, ThoughtWorks Santhosh Sagar Reddy, India Retail Practice, ThoughtWorks
Santhosh Sagar Reddy, India Retail Practice, ThoughtWorks
 
ShopPing Targeted Rewards Pitch Deck
ShopPing Targeted Rewards Pitch DeckShopPing Targeted Rewards Pitch Deck
ShopPing Targeted Rewards Pitch Deck
 
Smartphones
SmartphonesSmartphones
Smartphones
 
Clonmel Chamber Social Media Masterclass Presentation
Clonmel Chamber Social Media Masterclass PresentationClonmel Chamber Social Media Masterclass Presentation
Clonmel Chamber Social Media Masterclass Presentation
 
Autonomous stores
Autonomous storesAutonomous stores
Autonomous stores
 
E shopping
E shoppingE shopping
E shopping
 
Webinar: How I Met Your Connected Customer
Webinar: How I Met Your Connected CustomerWebinar: How I Met Your Connected Customer
Webinar: How I Met Your Connected Customer
 
myWorld of Companies
myWorld of CompaniesmyWorld of Companies
myWorld of Companies
 
Virtual wallet
Virtual walletVirtual wallet
Virtual wallet
 
SK planet 11st Shop in-Shop
SK planet 11st Shop in-ShopSK planet 11st Shop in-Shop
SK planet 11st Shop in-Shop
 
Locatem deck
Locatem deckLocatem deck
Locatem deck
 
Only basket pitch deck presentation
Only basket pitch deck presentationOnly basket pitch deck presentation
Only basket pitch deck presentation
 
Smart mirror application
Smart mirror application Smart mirror application
Smart mirror application
 
OK Cashbag: Korea's No. 1 Loyalty Marketing Platform
OK Cashbag: Korea's No. 1 Loyalty Marketing Platform OK Cashbag: Korea's No. 1 Loyalty Marketing Platform
OK Cashbag: Korea's No. 1 Loyalty Marketing Platform
 
OmniChannel Retail
OmniChannel RetailOmniChannel Retail
OmniChannel Retail
 
How can flipkart compete with amazon
How can flipkart compete with amazonHow can flipkart compete with amazon
How can flipkart compete with amazon
 

Similar a ShopBites Australia - Geolocation Retail App

Shop.Org 2011 In Store Mobile
Shop.Org 2011 In Store MobileShop.Org 2011 In Store Mobile
Shop.Org 2011 In Store Mobile
Rodrigo Borer
 
Technology in Retail
Technology in RetailTechnology in Retail
Technology in Retail
lornacaputo
 
Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and Anne
iQmetrixCorp
 
Mobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - LenatiMobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - Lenati
Arthur Megnin
 
Digital loyalty cards
Digital loyalty cardsDigital loyalty cards
Digital loyalty cards
quickt
 
Crafted Media - the state of ecommerce
Crafted Media - the state of ecommerceCrafted Media - the state of ecommerce
Crafted Media - the state of ecommerce
Crafted
 
Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012
360i
 

Similar a ShopBites Australia - Geolocation Retail App (20)

Shop.Org 2011 In Store Mobile
Shop.Org 2011 In Store MobileShop.Org 2011 In Store Mobile
Shop.Org 2011 In Store Mobile
 
How to Rock The Future of Retail – 2020
How to Rock The Future of Retail – 2020 How to Rock The Future of Retail – 2020
How to Rock The Future of Retail – 2020
 
Technology in Retail
Technology in RetailTechnology in Retail
Technology in Retail
 
Creating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and AnneCreating a Great Customer Experience Any Place with Tara and Anne
Creating a Great Customer Experience Any Place with Tara and Anne
 
Is personal shopping personal enough yet? - Simon Bloom
Is personal shopping personal enough yet? - Simon BloomIs personal shopping personal enough yet? - Simon Bloom
Is personal shopping personal enough yet? - Simon Bloom
 
Early ShopSavvy Deck
Early ShopSavvy DeckEarly ShopSavvy Deck
Early ShopSavvy Deck
 
Early ShopSavvy Deck
Early ShopSavvy DeckEarly ShopSavvy Deck
Early ShopSavvy Deck
 
Interactive Coupons
Interactive CouponsInteractive Coupons
Interactive Coupons
 
Fueling the Digital Shopper
Fueling the Digital ShopperFueling the Digital Shopper
Fueling the Digital Shopper
 
Mobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - LenatiMobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - Lenati
 
Digital loyalty cards
Digital loyalty cardsDigital loyalty cards
Digital loyalty cards
 
Beyond The Check-In
Beyond The Check-InBeyond The Check-In
Beyond The Check-In
 
Innovations in Mobile Technologies - Hardware, Apps, more ?
 Innovations in Mobile Technologies - Hardware, Apps, more ? Innovations in Mobile Technologies - Hardware, Apps, more ?
Innovations in Mobile Technologies - Hardware, Apps, more ?
 
Digitalization in retail & shopping experience
Digitalization in retail & shopping experienceDigitalization in retail & shopping experience
Digitalization in retail & shopping experience
 
Hm aug digital mktg solution
Hm aug digital mktg solution Hm aug digital mktg solution
Hm aug digital mktg solution
 
Three paths leading to product nirvana (Part 3)
Three paths leading to product nirvana (Part 3)Three paths leading to product nirvana (Part 3)
Three paths leading to product nirvana (Part 3)
 
Crafted Media - the state of ecommerce
Crafted Media - the state of ecommerceCrafted Media - the state of ecommerce
Crafted Media - the state of ecommerce
 
Checkin 2.0
Checkin 2.0Checkin 2.0
Checkin 2.0
 
The Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile CouponsThe Agile Marketer's Guide to Mobile Coupons
The Agile Marketer's Guide to Mobile Coupons
 
Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012
 

Último

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 

Último (20)

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 

ShopBites Australia - Geolocation Retail App

  • 1. Driving foot traffic back into Australian retail stores
  • 2. What’s the problem? Online sales are Retailers are cannibalising looking for traditional bricks & ways to get mortar sales shoppers back into stores
  • 3. Geo-location technology With geolocation technology and the power of smartphones, Location Based Services (LBS) now make it possible to encourage customers into your stores and engage directly with them
  • 4. USA Case study: Shopkick: smartphone app using geolocation technology • 5 million users • 20 million verified store walk-ins, 33 million in-store product scans • Top 4 shopping app (after eBay, Amazon & Groupon) • Partners include: Target, Macy’s, Best Buy, Simon Malls, Mobil, Visa • 7,000+ stores in US
  • 5. What is ShopBites? Smartphone app using geo-location technology to drive foot traffic into Australian stores Users compelled to visit stores, earn points (‘bites’) and redeem for rewards iOS & Android
  • 6. How it works Visit partner Search and scan Claim rewards stores to earn products to earn with earned bites bites ... more ... (gift cards, iTunes cards etc)
  • 7. Benefits for the Retailer Increased foot traffic Low CAC Targeted Product engagement Increased sales communications Data capture
  • 8. Benefits for the Customer Earn rewards … One app for multiple redeem for prizes stores Fun & novel Social
  • 9. Being part of ShopBites order bites allocate bites to actions Use Management console to … track activity load marketing campaigns
  • 11.
  • 12. Initial Step: Find Stores Nearby - Map view -
  • 13. Find Stores Nearby – Augmented Reality view –
  • 14. Find Stores Nearby - List view -
  • 16. Look inside … ‘bites’ distributed throughout store departments
  • 18. Scan to earn bites
  • 19. Offers & Coupons with iOS Passbook functionality
  • 22. We’re signing Partners now! ShopBites is signing Brand and Retail Partners now, prior to launch in mid 2013. To be part of this exciting development in Australian retail, please get in touch to arrange a meeting. Melanie Hardie, Marketing Mgr Richard Johnson, CEO m: +61 422 441 973 m: +61 403 826 501 e: mhardie@shopbites.com.au e: rjohnson@shopbites.com.au We look forward to hearing from you. ShopBites Pty Limited, ACN 162 057 114

Notas del editor

  1. Let’s talk about shopbites
  2. Let’s talk about shopbites
  3. Let’s talk about shopbites