5. Interpretation of results
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Gender: The results from gender are equal which show the survey is representative.
Age: The result shows that a varied number of people form different age groups
answered the survey although the vast majority were from either 14-17 or 18-24 which
would be my target audience.
Frequency: These results showed that the vast majority of people view music videos
with a regular occurrence.
Preference: People showed a preference towards a balance of performance shots and
narrative shots.
Favourite: People tend to enjoy videos which are popular with their peers or have gone
viral .
Hobbies: Their isn’t a trend when it comes to people hobbies which can be linked with
their music video preference.
Consumption: Nearly everyone used youtube as opposed to tv stations such as mtv or 4
music. Hardly anybody used social networking sites to view music videos.
Why: There was a clear trend, which was that people watched music videos to develop
their understanding of a song or album
