A short overview on how LinkedIn's Sales Navigator upgrade can be used to repeatably enable sales teams to use (not abuse) their network to stimulate word of mouth to their target market(s), using the Social Capital they already have with their connections and colleagues

1. Sales Navigator & Social Capital:
7 Steps for Repeatable Social Selling

2. The 7 Steps
TeamLink LeadBuilder
1 2 3 4 5 6 7
Repeat
Search
skillfully to Request a Make it easy
Connect to a Deliver Your target Introducer
sift through warm for your
large & value when thanks your is eager to
LinkedIn introduction introducer to
quality 1st you meet introducer
profiles to a target introduce
for the
introduce
degree rapidly, sorte you find in you to your with your you to
network target introduction
d by your search target more
to you
relationship targets
4
Your Social Capital level with your introducer
2
Repeat
0
1 2 3 4 5 6 7
= The steps in the process amplified by Sales Navigator.
= The increase in access to Social Capital provided to you by Sales Navigator.
= The threshold of Social Capital needed for your introducer to be willing to make a future introduction
for you. This decreases in steps 3-5, as your introducer awaits feedback from the target about you.

3. CloudMate for LinkedIn™
Social Selling Guidance for the Enterprise
CloudMate %
500+ +
www.rocktech.com or sales@rocktech.com