Idaho Conference on Recreation and Tourism in Lewiston, Idaho. May 5, 2011 break-out sesssion," Creating a Unique Foodie Destination". Moya Shatz's presentation, Exec. Director of the Idaho Wine Commission.

1. Idaho Grape Growers
& Wine Producers
Commission

2. • Ancient Lake Idaho
• 1865 - Idaho Statesman's article reported on Vineyard being
planted
• 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen and
a German
• Received National Exposure and many awards
• Industry was booming

3.  1919 - The Boom came to a halt
 Prohibition lasted 13 years
 While the rest of the country reignited after prohibition, Idaho
lacked behind
 Hindered by state government liquor laws

4.  1970 - Industry begins again
 Vineyards planted along the Snake River in Southern Idaho
 Wineries open

6.  Approved April 2007
 Boundaries Ancient Lake Idaho
 8,263 Square miles
 Soil similar to Washington, but we have the lake and elevation
 600-3100 ft. vineyard elevation

7. Northern Idaho
Lush, green mountains with
annual rainfall nearly 40-50” per
year.
Southern Idaho
Semiarid desert with 10-12” of
rain per year.

8.  43 Wineries
 56 Vineyards
 2 New Wineries in the Past 12 months
 1600 Acres Planted
 230,297 Cases Produced in 2009
 3300 Tons Harvested
 Ranked 22nd in the country for number of wineries

9.  Rebranding  Idaho Wine Month
 Tour Brochure  Savor Idaho
 Website  Media Tours
 Statewide Map  Media Impressions
 Co-Op Ads  Social Media

10. ● Facelift
● Rizen Creative

11.  Purpose
 Get people to the wineries & buy wine
 Educate
 Show the country we are united

12. ● Accessible Analytics with new
website
● Member Forum Section

13.  Purpose
 Drive people to wineries
 Educate
 Show beauty of Idaho wine country
 Attract new wineries and growers
 Get people talking

15. ● Purpose
● To drive traffic

17.  Purpose
 Drive people to wineries
 Educate
 Show beauty of Idaho wine country
 Attract new wineries and growers

18. ● Proclaimed by
Governor Otter
● Encourage
wineries, wine
shops, businesses
who support the
wine industry to
have specials
pertaining to wine
● Create unifying
marketing
materials

19. ● 900 Attendees
● Sold Out
● 30 Wineries, 22 Restaurants,
17 Sponsors, 5 Exhibitors, 8
Media Outlets

21. ● Festival at Sandpoint ● Seattle Food & Wine
Experience
● Sun Valley Wine Auction
● Various Local
● Sun Valley Harvest Organization’s Events
Festival
● Idaho Business Review
● Denver Wine Festival
● Boise Chamber of
● Unified Grape & Wine Commerce
Symposium

22. ● Mother’s Day – May 8
● Savor Idaho – June 12
● Boise Rec Fest - June 25-26
● Sun Valley Wine Auction – July 23
● Festival at Sandpoint – August 14
● Eagle Food and Wine Festival – August 28
● Sun Valley Harvest Festival – September 23-25
● Taste of Harvest – September 25
● Wine America - November