9º Debate Regional EACD Lisboa 15 de Maio, Hotel Altis Lisboa (sponsor do evento), dedicado ao tema “Territorial Reputation Management: leveraging the Portuguese Experience”, centralizado na necessidade de reforço das Marcas glocais, melhoria da imagem externa e desenvolvimento de uma estratégia reputacional que integra todos os stakeholders e cria valor para o País, suas regiões / clusters e principais activos nacionais (história, gastronomia, cultura, estilo de vida, paisagem, segurança, qualidade de vida, investigação científica e tecnológica…) com o objectivo último de moldar a experiência dos que nos visitam e incrementar a atracção e diferenciação em fortes relacionamentos e preferências por parte de congressistas-visitantes, turistas e investidores, contribuindo desta forma para o crescimento económico e social do país.

3. ModaLisboa - Lisboa Fashion Week
The Importance of Creative Industries
in Territorial Reputation.

4. ModaLisboa Association is a non profit organization, created in
1991 to promote the Portuguese fashion industry and the national
creative capital.
ModaLisboa is a brand that communicates the city of Lisbon world
wide, acting as a major tourism agent.

5. As the creative industries role become larger in the contemporary
world and fashion weeks are intrinsically linked to the cities that
host them, they contribute largely to the tangible and intangible
value of their region.
The attraction of talent and creativity to the city as a direct impact in
the urban requalification, in the heritage promotion and
internationalization of the city of Lisbon.

6. ModaLisboa is a high impact event, recognized among it’s peers for
being a Fashion Week with a unique concept.
The event achieves a high level of coverage, leading to a
multiplying effect of communication of Portuguese Fashion and the
city of Lisbon.

17. For 21 years, ModaLisboa has been playing a vital role in the
communication of the Portuguese fashion industry, translating the trend
setting Portuguese creativity in this dynamic global industry.
It contributes to the development of the national creative industry in the
field of fashion, as well as diverse creative sectors such as adverting
and graphic design, product design and architecture, photography, film
and digital media.

18. A CREATIVE PLATFORM

19. A CREATIVE PLATFORM
ModaLisboa gathers the most relevant fashion industry professionals, presenting
around 25 designers shows, 100 models, 400 national journalists, 100
international journalists, as well as several exhibitions of cultural nature.

20. A CREATIVE PLATFORM
ModaLisboa gathers the most relevant fashion industry professionals, presenting
around 25 designers shows, 100 models, 400 national journalists, 100
international journalists, as well as several exhibitions of cultural nature.

21. A CREATIVE PLATFORM
ModaLisboa gathers the most relevant fashion industry professionals, presenting
around 25 designers shows, 100 models, 400 national journalists, 100
international journalists, as well as several exhibitions of cultural nature.

22. A CREATIVE PLATFORM
ModaLisboa gathers the most relevant fashion industry professionals, presenting
around 25 designers shows, 100 models, 400 national journalists, 100
international journalists, as well as several exhibitions of cultural nature.

23. A CREATIVE PLATFORM
ModaLisboa is a major platform where several creative areas merge.
In each edition of Lisbon Fashion Week a concept is defined to unify the imagery
of the several communication materials.
Photography
Advertising
Set Design
Illustration
Digital Media
Video
Music

24. A CREATIVE PLATFORM
ModaLisboa is a major platform where several creative areas merge.
In each edition of Lisbon Fashion Week a concept is defined to unify the imagery
of the several communication materials.

25. A CREATIVE PLATFORM
ModaLisboa is a major platform where several creative areas merge.
In each edition of Lisbon Fashion Week a concept is defined to unify the imagery
of the several communication materials.

26. A CREATIVE PLATFORM

27. A CREATIVE PLATFORM

28. A CREATIVE PLATFORM

29. A CREATIVE PLATFORM

30. A CREATIVE PLATFORM

31. AN ECONOMIC PLATFORM

32. MODALISBOA AS AN ECONOMIC PLATFORM
ModaLisboa is a platform that leads to investment and business:
- More than 30.000 people visit each edition of ModaLisboa;
- Several major brands sponsor the event, to position themselves as a trend setting
product;
- The most prestigious press in Europe and around the world send their editors and
journalists to report on Portuguese Fashion and the city of Lisbon;
It is this relational dynamic that makes each ModaLisboa a unique economic platform
where fashion designers, brands and the market interact to generate business.

33. International Press
Sergio Amaral, Erika Palomino, Georgiana Leclèry and Alberto Caselli

34. International Press International Press
Sergio Amaral, Erika Palomino, Georgiana Leclèry and Alberto Caselli Benedetta Barzini

35. International Press International Press
Oliver Rauh Benedetta Barzini

36. International Press WallPaper Magazine
Oliver Rauh Feat. Portugal and the Fashion
Designer Ricardo Dourado

37. WallPaper Magazine
Feat. Portugal and the Fashion
Designer Ricardo Dourado
Vogue Italia feat. Lisbon creativity

38. Polish Magazine
Feat. Lisbon and ModaLisboa
Vogue Italia feat. Lisbon creativity

39. National Press
International Press
Paula Mateus – VOGUE Portugal
Alberto Caselli, Roberta Corvo

40. National Press National Press
Manuela Oliveira and Filipa Penteado Paula Mateus – VOGUE Portugal

41. MODALISBOA AS AN ECONOMIC PLATFORM
ModaLisboa is also an essential business partner:
- It offers an unique knowledge capital in this area of the creative industries.
- It is a privileged communication and marketing event.
By inviting the world to visit Lisbon and attend Lisbon Fashion Week, it is
stimulating and mobilizing a significant sector of the economy and acting as an
entity that generates wealth and knowledge.

42. Showroom Fashion & Must Haves

43. Showroom Fashion & Must Haves

44. Showroom Fashion & Must Haves

45. White Tent | Summer 2012 collection in ASOS

47. Nuno Gama presentation in
FASHIONPHILOSOPHY
Fashion Week Poland
Due to the exchange
partnership established
between the and the
Association ModaLisboa and
this Fashion Week

49. Lara Torres collaboration
with British artist Lucy Orta
in the development of a set
of garments / sculptures for
the project "Fabulae
Romanae," on display at
the Museum Maxxi in
Rome until september
2012

51. Maria Gambina was invited to
represent Portugal in the Euro-
Fashion at Ukrainian Fashion
Week in Kiev.
Designers from 16 nations
qualified for Euro 2012 were
invited by the organizers - in
coordination with a fashion
week in each country.
Maria Gambina was named as
ambassador of Portuguese
Fashion.

52. FIM