Dianova portugal uncnd side event communication 13_03_2012

Engaging Youth & Enrolling
Community on a Prevention
Initiative

United Nations Commission On Narcotic Drugs,
13th march 2012, Vienna

Dianova Network & Hub of
International Public Affairs
Our MISSION: developing initiatives and programs with the
objective of promoting personal self-reliance and social
progress.

Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 2

An International Commitment
acknowledged by the United Nations
The United Nations Economic and Social Council (ECOSOC) voted to
grant Dianova International a "Special Consultative Status” in 2007.
Social Impact from three intervention fields:

ADDICTION – YOUTH – EDUCATION

1.488 5.125 9.821
People People People

600 Employees committed to social delivery
+30 intervention programs
+230 International, national, regional and local Cooperation Protocols
2010 Figures

Nonprofit Social Solidarity Association, Public Merit
Association & Non-Governmental Development
Organization focused on:

Training &
Health Education Treatment &
Community Empowerment of
& Risk Behaviour Reintegration
Developmentt People and
Prevention of Drug addicts
Organisations
PROTOCOLOS

AFILIAÇÕES
Agent of Promotor
Member of Social,
Social and of Social &
Dianova Network Educational,
Solidary Organisational
(11 Countries) Health Agent
Economy Transformation


Talent
Retention

40 98,1% Age
Avegare 39,5
Employees
Areas
Gender Qualifications
85% Direct
79% Intervention 30% University
Contracts
Programs 58% Female 70% Ele./High
15% Indirect
21% Management 42% Male School


Multi-Stakeholders Approach
Market
Active corporate Commuity Quality?
• Prescribers
• Leaders
citizen? • Analysts
• Health, Education Effective?
Social and Social Professionals
• Investors and
• Potential clients
Social Capital?
development? Sponsors
• Families
• Public in general
• Opinion makers
• Academia
• Competition
Trustworthy? Commitment?
Organisation Government
• Top Management • Legislators
• Staff • Regulators
• Volunteers • Politicians
• Associates • Local and Central
Innovative?
Good place to • Suppliers administration Good
Work? • Partners • Project analysts Governance?
Strong team? • Clients • International Social
• “Shareholders” bodies
Impact?

Cooperation and Cooptition Culture on solving problems
in a educative and inclusive perspective

Initiatives Show case


Delivering the Promise
Social Impact (Outputs) 2007-2010

Cooperation and Cooptition Culture based on Strong Social Capital,
Strategic Partnerships & Community Networks

Delivering the Promise
Social Impact (Outputs) 2007-2010


The “Community” Problem
Torres Vedras
ESPAD’07 24.600 inhabitants
Drug use 17-18 yo Increase of cannabis 40kms from
Lisbon
6% drugs and alcohol use
13% cannabis in the municipality
79% alcohol

School drop out Increase of road
40% accidents and
(against 15,1% EU) Domestic violence
Eurostat

Increase
12,9% of group Lack of prevention
delinquency & plans in school
Youth pregnancy environment
24,5% (#2 EU)


The Initiative 2009-2011
DYNAMICS
WHAT IS? Enrolling Institutional
Partners, Sponsors, Media,
Health promotion and community School Staff & Students and
engagement promoted by Dianova Young adults… in a
Portugal & International in partnership with Socially Responsible
37 national and local (Torres Vedras) entities Initiative

aiming

(WHAT FOR? / TO WHOM?)
to increase awareness of drug use and its WHERE?
consequences such as school drop out, Torres Vedras,
anxiety/depression, road accidents… Youth Week, May 2009,
among young and young-adults 2010 & 2011
(15-25 years old)


110 Trained Volunteers
as Health Embassadors
in Barcelona and
Torres Vedras

21 Nightlife
(Restaurants, Bars and
Discotheques) create
unique Mocktail for…
future personal “Funny
Memories”


Police forces + Red Bull
raised awareness
on a more responsible driving
attitude in order to decrease
offenses and other risk behaviour
CIVIC Award
=
Red Bull can

Drugs and
alcohol use
2.234 drivers
“is the main cause
15 – 19 years old
of road accidents in
have been involved in car
Portugal
accidents
followed by excessive
speed


Raising awareness
without prejudices and in
a cooperative
and proximity relationship
is the philosophy
of this initiative


The Partners

12 17
INSTITUCIONAL 4 4
& SCHOOLS DISCOTHEQUES
RESTAURANTS
SPONSOR & BARS


The Volunteer Embassadors

28
260 110 Police Agents
Nightlife Staff Health PSP
Embassadors & GNR


Promotional materials
Flyers
Posters
Vouchers
T-shirts


In the news…


IMPACT 9.258 PEOPLE
110 Volunteers
6.600 28 Agents with an open smile
Mocktails 1.900 students
of PSP e& GNR and lots of energy
Healthy consumed in 4 Schools
Torres Vedras walking the
talk

330 People
21 Restaurants impacted Lots of Prevention &
30 Vouchers
Bars & Discoteques in police auto-stop Good mood
CineTeatro
(260 Staff) PSP/GNR + … until next May
0% alcoholemia
Red Bull 2012!


Learn
through
mistakes
Having fun
Embrace without taking
Change chances
Positive Behaviour Change
through Health Education &
Promotion
↓
an effective way for individuals and peer
Groups to learn how to behave
in a manner to promote, maintain and/or Colaborate
restore health by educating, informing, with us inspiring
mobilizing public opinion, and Change... !
Enrolling community & civic
participation


www.dianova.pt www.dianova.org

http://aprendercrescerconcretizar.wordpress.com

http://twitter.com/dianovaportugal

Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 213 300 Fax.: +351 261 312 322
Email: rui.martins@dianova.pt

Dianova portugal uncnd side event communication 13_03_2012

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Dianova portugal uncnd side event communication 13_03_2012