The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
European Association of Communication Directors at a Glance 2010
1.
2. Ideas and Aims
The European Association of Communication
Directors (EACD) seeks to develop common
quality standards within the profession by way ofquality standards within the profession by way of
training, events, meetings and networking with
colleagues from across the EU
4. Members
Founded 08/11/2006 in Brussels
by 80 in-house Communication Directors
Today: 1580 members and growing,
from which 31 portuguese members
38 nationalities
Broad range of represented topics/industries
9. EACDnet
Interactive social network for
the European Communications
community
Connect with each other and
in groupsin groups
Share knowledge and events
Access personalised editorial
content
10. EACDnet
- Communicate with people
working in specific fields of
interest
- Get up to date information
about any communications
issueissue
- Chat with colleagues from
across Europe
- Post your professional
experiences and read
others'
13. Regional Coordinators
August/September 2008:
Regional Coordinators
introduced, today 33
across Europe
Provide direct access to PRProvide direct access to PR
expertise in all European
countries
Act as the first point of
contact for regional EACD
members, represent the
EACD in their country
14. Total 48 events / 1.656 participants
In 2009: 27 events / 856 participants
Regional Debates
In 2009: 27 events / 856 participants
2010: 21 events / 800 participants
Cross-cultural events
Panel Discussions
Best case presentations
Round table discussions
Networking
16. Working Groups
CSR
(Coordinator:Yannis
Freris, Gefyra S.A)
European Institution
(Coordinator: Helmut
Weixler, The Greens in the
European Parliament)
On specific industries/institutions
Evaluation
(Coordinator: Louis de
Schorlemer, Gallup
Organisation Europe)
Finance & Insurance
(Coordinator: Miriam
Roemers, European
Association of Public
Banks)
17. Working Groups
Transport
(Coordinator: Max Obenaus,
UNIFE – The Association of the
European Rail Industry)
New Working Group Coordinators:
Social Media
(Coordinator: Philippe
Borremans, Van
Marcke Group)
New Working Group Coordinators:
Health
Josep Catllà sanofi-
aventi
Risk and Crisis
Communications
Philip Springuel, European
Food Information Council
19. European Communication
Summit
June, 30th – July 1st 2011,
Brussels
The Square
500 communication
professionals from all over
Europe
60 high-ranking speakers
on 25 keynotes, best cases
and panels
20. European Communication
Award
June 30th 2011, Brussels
Awarded for outstanding
European communications
Representatives fromRepresentatives from
communications, the media
and politics
21. EACD Anniversary
Reception
November 18th 2010
Working Group
meetings
Panel Discussion on the
relationship between PRrelationship between PR
and Marketing in the
time of Social Media
Reception
22. International Networks
- African Association of Communication Directors
The EACD has
supported the
foundation of the AACD
Foundation: FebruaryFoundation: February
26th at the Nelson
Mandela Foundation in
Johannesburg, South
Africa
80 Founding members
23. Thank you for your
attention!
For further information, please visit:For further information, please visit:
www.eacd-online.eu
Regional Coordinator for Portugal
rui.martins@dianova.pt