The most important 5 Google Analytics reports for all business owners to understand. These reports give a quick overview of your internet marketing effectiveness.

1. TOP 5 WEBSITE
METRICS TO KNOW
Understanding the most important reports in
Google Analytics
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2. #5: Your Bounce Rate
• The bounce rate tells you what percentage of your website visitors only view one page of your
site before leaving. It is on your main login page.
• YOU WANT YOUR BOUNCE RATE TO BE LOW (LESS THAN 35%)
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3. #4: Your traffic mix
• When your traffic is out of balance, your website is at risk.
• YOU WANT IT TO LOOK LIKE A MERCEDES LOGO
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4. #3: How people find you
• Use the organic search result to find out how people get to your site.
• IDEALLY YOU WILL HAVE A 50/50 MIX OF BRANDED AND UNBRANDED
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5. #2: What they’re looking at
• You should know what parts of your site are active and which are
dusty.
• NORMALLY YOUR HOME PAGE IS ALWAYS THE TOP RANKED
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6. #1: How mobile visitors interact
• 2012 was the year the tablet outsold the PC
• How mobile is your traffic and are you prepared?
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7. BONUS: If social media is actually doing
anything for you
• Check the social media report…
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