We conducted a survey amongst social media professionals in India to understand the payscale in this industry. The presentation gives you the results of that survey.

1. Social Media Professionals
Payscale in India
Survey by DigiWhirl
May, 2011
Contact:
www.digiwhirl.com
info@digiwhirl.com
+91-9004350022

2. We came across conversations on
social networks around salary for
social media jobs.
We were getting varied views and INR
numbers from people in the industry! $$
We thought, why not find out! …
Thanks to all the social media folk
who took the survey, we now get an
idea of the earnings scenario in
India!

3. Participation
• We collected over 100 entries
• The survey was largely passed to social
media professionals via direct messages
on Linkedin and Twitter hence assuring
quality and authenticity

4. Average Payscale
70000
60000
50000
40000
INR
30000
20000
10000
0
5.5
0.5
1.5
2.5
3.5
4.5
6.5
Years

5. • High earnings seem possible from the very beginning of
the social media career, this is mostly because a lot of
professionals have previous work experience of many
years in another field – as can be seen in subsequent
slides
• There seem to be a few freak deviances where people
after many years have a very low pay
• Overall, social media seems to be a fairly lucrative
career option in India

6. Previous Work Experience
• 56% have previously
worked in another
field
• Most are experienced
in traditional
marketing & sales
channels

7. Facts & Stats
• 7.6% participants work on a part time
basis while the rest are full time
• 17 (16%) participants are business owners
• 55% of the participants have
complimentary skills, 24% are into SEO –
Search Engine Optimization

8. Complimentary Skills
Skilled
Other 4.56%
Coding + App
9.52%
Dev
Graphic Design 12.38%
SEO 24.76%
Content Writing 8.5%
0 5 10 15 20 25 30
No. of People
Total set: 105 people

9. Education Qualifications – Does it
matter?
Data Set: 49 – postgraduates 52 – graduates 4 – undergraduates
An overall healthier payscale can be seen for
post grads. It can be accounted by,
 Having more years of work experience
 Asking a higher salary (this can be seen from the
dips in the comparison chart in the next slide – they
are less steep for post grads)

10. Comparison Payscale graphs
Graduates Post Graduates
70000 70000
60000 60000
50000 50000
40000 40000
30000 30000
20000 20000
10000 10000
0 0
3.5
0.5
1.5
2.5
3.5
6.5
0.5
1.5
2.5
4.5
6.5

11. TeamWork
40
67% work
individually or 30
in small teams 20
managing less
than 5 people 10
0
No team
<5
5 to 10
10 to 15
15+

12. All participants use Facebook, Twitter &
Linkedin personally
Other choices for social media platforms
are Plaxo, Orkut, Myspace and Blogs

13. If you like this survey
do share it with others
We would like to read
your feedback to us and 
answer any queries


14. Thank You!
For more: www.digiwhirl.com
Pic Source

15. We help brands socialize!
Contact:
www.digiwhirl.com
info@digiwhirl.com
+91-9004350022