What is community-focused sponsorship? How can you get involved?

1. Community-Focused Sponsorship
Nonprofit News Underwriting for an Engaged World

2. A Unique Opportunity
Community-Focused Sponsorship
The best method of advertisement
Normally a publisher decides where
sponsorship money goes.
We let the community decide!
Consumer engagement with
advertising is encouraged by giving
users a stake in how revenue is
spent.
We can guarantee an engaged user
and provide results back to you.

3. A Unique Opportunity
Community-Focused Sponsorship
The best method of advertisement
As a sponsor you will designate a certain amount of funding to Spot.Us and are awarded the
opportunity to create a number of engaging questions around your cause, brand or product.
Engaged users
complete the survey
and are given Spot
dollars they can assign
to stories they would
like to see funded.
This is repeated until all
the funds are
distributed.
Results to questions
and surveys are sent
back to you.
It’s simple, engaging
and the new wave of
sponsorship.
3

4. A Unique Opportunity
Community-Focused Sponsorship
The best method of advertisement
A Community-Focused Sponsorship will:
• Place your logo on every story where sponsorship dollars get distributed.
• Help you gain valuable feedback from customers.
• Make a lasting impression with a new community,
And..... Support independent reporters. 4

5. SPOT.US has Received Extensive Media Coverage
Our exposure provides you exposure.

6. SPOT.US has Extensive Media Partners
Our exposure provides you exposure.
We’ve worked We have also worked with... New American Media
NewsDesk.org
with… All Voices OakBook Magazine
East Bay Express On Earth Magazine
• The New York Times Making Contact (NRP) Placeblogger
• Annenberg School of Bay Area Monitor Potrero View
Communications at USC Berkeley Daily Planet Race Poverty & Environment
• Oakland Tribune EmpireReport.org Magazine (Urban Habitat)
• SF Magazine Free Speech Radio Roxbury News
• The Guardian GO Media Santa Cruz Weekly
• MinnPost.com Investigate West Seattle Post Globe
• Investigate West KPFA - Berkeley CA SF Appeal
• The Bay Citizen LABeez.org SF Bay Guardian
• Earth Island Journal La Opinion SF Bay View
LittleSis.Org RawStory.com
• KALW and KPCC – NPR
Los Angeles Garment & Citizen Redwood Age
• North Bay Bohemian
Los Angeles Watts Times Video SF - Vidsf.com
• Palto Alto Weekly Making Contact: National Radio
• Sacramento News and Project NETWORKS WE WORK WITH
Review McSweeney's Panorama
• Oakland Local Newspaper Project The Media Consortium
• The Public Press Metro Active - Bay Area The Investigative News Network
Miller-McCune Magazine Public Radio Exchange
Mission Local
Neon Tommy

7. Staff
Founder and Director
David Cohn We are an open source project to pioneer
“community powered reporting.”
Through Spot.Us the public can commission and
Managing Editor: Anh Do participate with journalists to do reporting on
important and perhaps overlooked topics.
Contributions are tax deductible and we partner
CTO: Erik Sundelof
with news organizations to distribute content
under appropriate licenses.
Spot.Us is a nonprofit project of the “Center for
Media Change” and funded by various groups
Media Advisory Board like the Knight Foundation.
Dan Gillmor
Jay Rosen
Jeff Jarvis
Brant Houston
Susan Mernit
Fabrice Florin
Leonard Witt
Jennifer 8. Lee
Jeremy Toeman

8. Get more for your money…
Sponsorship levels
$1,000 – $2,499 $2,500 - $4,999 $5,000 - $10,000
Pricing Matrix.
Ask about discounts
THREE Dynamic 300 -750 users respond. 750 - 1,500 responses 1,500 - 3,000 responses
Questions.
Questionnaire results Everything listed left and a Everything listed left and a
Featured in Spot.Us Email delivered back to you. Logo hyperlinked logo on our hyperlinked logo on our
blast and social media listed on every story your sponsorship page for one sponsorship page
credits are distributed. year. indefinitely.
marketing tools.
SIX Dynamic Questions. 185 - 480 users respond. 480 - 900 users respond. 900 - 1,850 responses
Featured in Spot.Us Email Questionnaire results Everything listed left and a
Everything listed left and a
blast and social media delivered back to you. Logo hyperlinked logo on our
hyperlinked logo on our
marketing tools. listed on every story your sponsorship page
sponsorship page for one
credits are distributed. indefinitely.
year.
NINE Dynamic Questions. 130 - 340 users respond. 340 - 650 users respond. 650 - 1,300 responses
Featured in Spot.Us Email Questionnaire results Everything listed left and a Everything listed left and a
blast and social media delivered back to you. Logo hyperlinked logo on our hyperlinked logo on our
marketing tools. listed on every story your sponsorship page for one sponsorship page
credits are distributed. year. indefinitely.

9. Thank you…
Organization Name (as you would like it listed): Sponsorship Level: # of users you wish to engage
_________________________________________________ $________ __________
Spot.Us’ staff will work tirelessly with you to construct a dynamic
survey that serves your sponsorship needs and engages the
requested number of users.
Contact person’s name and
title_____________________________________________________________________________
Address _________________________________________City________________ State________ Zip _________
If one of your sponsor benefits include placement of your logo, relevant logo must be submitted by e-mail
at 300 dpi. Please make all checks payable to “Center for Media Change.” All sponsorships are tax
deductible. Spot.Us is a 501(c)3.
Signature___________________ Name ______________________Date__________