Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

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How Search Engine Optimisation and Paid Search can work together as part of your Digital Marketing strategy. Contact http://www.digistraction.net for more information.

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How SEO & PPC Work. SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net

How do Search engines work? Understanding the process of how search engines work in order to optimise traffic.

Top Listing in both Paid & Organic will get more Clicks Potential Clicks per 1,000 Impressions

Search Engine Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key Players in Paid Search Main platforms: Google Ad Words Yahoo Search Microsoft Ad Centre Remember that Google does not have majority share in all global markets! e.g. Baidu in China

PPC in action User clicks on paid link, triggering payment of bid price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User submits search Listings ordered by bid price / relevance 1 2 3 4

Importance of relevant keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Natural search ,[object Object],[object Object],[object Object]

Search Engine Optimisation – basic considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content for Education ,[object Object],[object Object],[object Object],[object Object]

Virtualization has its own directory and multiple sections covering ‘what, why and who’

Content for Product Space ,[object Object],[object Object],[object Object],[object Object]

Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.

Goal ,[object Object],[object Object],[object Object]

Consider the visitor ,[object Object],[object Object],[object Object]

Paid and Organic Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

1. How SEO & PPC Work. SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net

2. How do Search engines work? Understanding the process of how search engines work in order to optimise traffic.

3. SEM: Organic and Paid

5. Top Listing in both Paid & Organic will get more Clicks Potential Clicks per 1,000 Impressions

7. The Key Players in Paid Search Main platforms: Google Ad Words Yahoo Search Microsoft Ad Centre Remember that Google does not have majority share in all global markets! e.g. Baidu in China

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12. Key factors - top

13. Key factors - negatives

14. The Crawlers!

15. Quick case studies

16. VMware Content for all Searchers

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20. Virtualization has its own directory and multiple sections covering ‘what, why and who’

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23. Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.

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26. HP Using Competitive Keywords

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Notas del editor

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Here is an example of a sample search on Wanadoo. A user submits a search. In this case “ dvd ” . A business submits a listing comprising a Title & Description. The listings are ordered by bid price. Advertisers bid to appear at a certain position and receive all the response for appearing at that position. - The higher the bid, the higher up the results a listing appears, and the more response that is generated. 4. A user searching for a product or service clicks through to an advertisers web site from a chosen listing and this is when payment is made to Overture. http://www.digistraction.net
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Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

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Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

Notas del editor