Anametrix Social Analytics unifies all social data in one place and lets marketers quantify the value of earned media by analyzing and correlating key marketing metrics around reach, engagement and conversion. How much does social media contributes to your marketing success? What are the top-performing social channels? Gain immediate feedback on your social efforts with our unique real-time performance sensor, giving you instant visibility into how your social media efforts impact your owned and paid marketing channels.

1. ANAMETRIX SOCIAL ANALYTICS
Moving “Likes” to Leads in Real Time
Anametrix Social Analytics unifies all social data in one place and lets marketers
quantify the value of earned media by analyzing and correlating key marketing metrics
around reach, engagement and conversion. How much does social media contributes
to your marketing success? What are the top-performing social channels? Gain
immediate feedback on your social efforts with our unique real-time performance
sensor, giving you instant visibility into how your social media efforts impact your
owned and paid marketing channels.
At a Glance
Anametrix Social Analytics enables
marketing organizations to:
• Bring together all social and
real-time web data together in a
single platform
• Compare social performance
across multiple channels with
unified reports and dashboards
• Conduct drill-down
assessments of social-media
impact on website performance
and paid media campaigns
• Develop optimum marketing mix
of traditional, online and social
media.
Access a Unified View Across Social Channels
Anametrix Social Analytics delivers a single, go-to destination to assess performance
across each social-media channel and compare reach and engagement metrics
across the board. Marketers can discover in real time what people are saying about
their business, brand, competition or any other topics of interest. Users can also dig
deeper by comparing metrics for Facebook, Twitter, YouTube, Pinterest and other
social-media channels. Social Analytics helps identify trends on social-media reach
and engagement by channel and illustrates how changes in reach might impact
engagement.

2. Anametrix Social Analytics enables the marketing team to:
• View performance of each social-media channel in a unified interface
• Identify key campaigns and influencersCompare reach metrics across
all social-media channels Drill down by demographic or sociographic
segmentationMove beyond likes, retweets, shares, favorites and comments to
analyze engagement patterns and conversions
Analyze Earned-Media Impact on Owned Media
With Anametrix Social Analytics marketers can assess the contribution of social-media
efforts to owned- and paid-marketing channels, giving users visibility into how best to
focus their marketing efforts.
Do you know the quality of traffic driven by social media to your website? ith
W
Anametrix, you can answer:
• What percentage of website traffic comes from social media?
• How do social-engagement metrics, such as mentions, likes and views
correlate to changes in website traffic?
• How do social media-driven visitors behave compared to overall website
visitors?
• How does the conversion rate of social media-driven traffic differ from other
channels?
What is the quality of traffic driven by social media to a website? With Anametrix,
marketers can answer:
• How do changes in social sentiment for a brand impact website reach,
engagement and conversion rates?
• How do changes in social sentiment for competitive brands impact website
reach, engagement and conversion rates?
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze
and make sense out of data across all channels in real time to enable marketers
to discover new truths about customers, prospects and the market at large.
Anametrix delivers 360-degree visibility into business data to uncover new trends
and hidden correlations, explore new relationships and deliver a bigger and more
predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix headquartered in San Diego, CA.
CONNECT WITH US
sales@anametrix.com
858.558.8230
5414 Oberlin Drive, Ste. 200,
San Diego, CA 92121
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