5. 5
Brazilians, valuable luxury travelers.
“The Brazilian has become a constant
traveler, being the main customer in
several luxury markets worldwide.”
Carlos Ferreirinha, MCF Consultoria
11. 11
Beauty, second largest luxury segment.
“Brazilians are truly
beauty junkies.”
Paula Larroque, Senior VP Latin America, Sephora
Photo Source: Sephora Brazil
17. 17
Consuming Beauty becomes a need.
“A make up revolution
happened in Brazil in
2012. I believe that soon,
make up will become a
commodity as common as
a toothbrush.”
Chloé Renard, Brand Manager, Benefit Cosmetics Brazil
18. 18
Brazilians are Fashion addicts.
“Style is to Brazil what
precision is to Switzerland.”
David Sadigh, Founder and CEO Digital Luxury Group
25. 25
Brazil shows a strong interest for Luxury cars.
“Brazil is a market with
tremendous potential for the
future.”
Ian Robertson, BMW sales chief
Photo Source: BMW website
26. 26
Top 10 Most searched for Automobile brands.
(¹) Fenabrave, Abeiva, Jato Dynamics
# 1
# 2
# 3
# 4
# 5
# 6
# 7
# 8
# 9
# 10
35,400 cars from these World Luxury Index™ Brazil Top 10 brands were
sold¹ in 2012.
31. 31
About TAG Heuer in Brazil.
“Formula 1 actually owns a very important place in the Brazilian
culture, something that cannot be found in other markets. In 1988,
Ayrton Senna actually became a TAG McLaren Mercedes driver and
TAG HEUER ambassador. This historical relationship definitely
explains a large part of great interest Brazilian clients have for the
brand and its models.”
Richard Courbrant, Chief Editor TWG, WorldWatchReport™ Contributor
32. 32
Purchases abroad are Brazil’s fiercest competitor.
“The “Brazil cost” is a combination of logistic
costs, distribution costs, people costs, that are
all heavily impacted by domestic taxes – as well
as importation taxes.
In average, an imported product will be 2.5 more
expensive in Brazil than in the US or in France
Chloé Renard, Brand Manager, Benefit Cosmetics, Brazil
35. Most searched Hotel Brands by Location.
NYC
Miami Cancun Paris Lisbon London
#1
#2
#3
35
Americas
Europe
Contact us for more information about the
luxury hospitality market in Brazil
brazil@digital-‐‑luxury.com
!
36. 36
Brazilians love malls.
“Brazil is an
indoor commerce country.”
Carlos Ferreirinha, President, MCF Consultoria
Village Mall, in Rio de Janeiro
39. Interested in More Information?
Digital Luxury Group offers the opportunity to subscribe to a
business intelligence service, which monitors the changing
consumer interest of luxury prospective clientele.
Through unique benchmarking metrics, luxury brands receive
timely updates on the consumer demand for brands, competitors,
product categories as well as various insights on key marketing
drivers capturing the aYention of luxury consumers worldwide.
For more information, contact us:
brazil@digital-‐‑luxury.com