Digital Atlanta 2013

2. authorship is tied to g+
how active are you on Google+?
two ways google will rank your authorship:
● your previous content
● your g+ authority

3. benefits of Google Authorship
“Within search results, information tied to
verified online profiles will be ranked higher
than content without such verification, which
will result in most users naturally clicking on
the top (verified) results. The true cost of
remaining anonymous, then, might be
irrelevance.”
- Eric Schmidt, from “The New Digital Age”

4. faces in search results

5. higher ranking from pages that your
connections share

6. search advantages
● pure search results may not yet be impacted
● the more connections you have on g+, the
more people will be impacted by your g+
behavior
● instant indexing

7. most g+ posts pass link equity

8. advantages to fight duplicate content

9. attribution in Google Image Search

10. downsides to authorship
● Perhaps a waste of time to get it set up.
● Limited effectiveness
● Single author per piece of content

11. hard to use on faceless corporate
blogs
rel:publisher
will help a bit

12. setting up authorship
● is yours set up yet?

13. set up g+ account
You need a real name and
a human photo

14. add your site as a “contributor to” item

15. link from your site to G+ with
rel=author
Do it manually, or on WordPress using a theme
from StudioPress or a plugin like WP SEO
- or - verify your domain-based email with
Google

16. check Rich Snippets testing tool

17. how to use it as a business
<a href="https://plus.google.com/yourpageID" rel="publisher">Find us on
Google+</a>
<link href="https://plus.google.com/u/0/110946272397485222707/"
rel="publisher" />

18. how to use it as a business
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