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Ca’ Foscari Digital Week - May 10th 2013
Guido Ghedin
A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
WHERE IS THE WORLD GOING?
AN EYE ON LUXURY
Ca’ Foscari Digital Week
May 10th 2013
SOURCE: L2 THINK TANK
Ca’ Foscari Digital Week
May 10th 2013
SOURCE: L2 THINK TANK
Ca’ Foscari Digital Week
May 10th 2013
CONSUMERS IN CHINA
ARE UNDER 45
80% OF LUXURY
Ca’ Foscari Digital Week
May 10th 2013
RUSSIA
INDIA
ASIA PACIFIC
CHINA
BRAZIL
Ca’ Foscari Digital Week
May 10th 2013
AFRICA
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
SWAZILAND
92,5% of users access Facebook from a phone.
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
ON FACEBOOK
2ND BIGGEST COUNTRY
Ca’ Foscari Digital Week
May 10th 2013
ON TWITTER
2ND BIGGEST COUNTRY
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
560 MILLION
PEOPLE UNDER 25
Ca’ Foscari Digital Week
May 10th 2013
15% OF THE
THE INTERNET
REACHED BY
POPULATION
Ca’ Foscari Digital Week
May 10th 2013
BY 2015
BIGGEST COUNTRY
ON FACEBOOK
SOURCE: THE BUSINESS WEEK
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
THE RUSSIAN DIGITAL SCENARIO
Ca’ Foscari Digital Week
May 10th 2013
ODNOKLASSNIKI
huge social network in the Runet
SOCIAL VKONTAKTE
main social network in the Runet
YANDEX
main Search Engine in the Runet
SEARCH
LIVEJOURNAL
main blogging platform in the Runet
BLOG
Ca’ Foscari Digital Week
May 10th 2013
About 60%
of the Runet Search Market
About 25%
of the Runet Search Market
Ca’ Foscari Digital Week
May 10th 2013
190M (45M active) 7,5M active 2 to 3M30M active
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
PHILIPPINES
Over 93% of Internet users are on Facebook.
Ca’ Foscari Digital Week
May 10th 2013
INDONESIA
2.4% of all tweets come from Jakarta.
Ca’ Foscari Digital Week
May 10th 2013
Asian Facebook users
Rest of the world
Ca’ Foscari Digital Week
May 10th 2013
“THE STAMP WAR”
VS.
Ca’ Foscari Digital Week
May 10th 2013
LINE
100+
million
users
KAKAO
50+
million
users
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
NEW FACEBOOK ICONS, ANYONE?
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
BILLION PEOPLE
OVER 1.3
Ca’ Foscari Digital Week
May 10th 2013
UNDER 30
500 MILLION
Ca’ Foscari Digital Week
May 10th 2013
OVER 550 MILLION
INTERNET USERS
Ca’ Foscari Digital Week
May 10th 2013
WHICH IS THE MOST
CONNECTED CITY?
Ca’ Foscari Digital Week
May 10th 2013
SHENZHEN IS THE
MOST CONNECTED CITY
Ca’ Foscari Digital Week
May 10th 2013
1.1 BILLION
MOBILE USERS
Ca’ Foscari Digital Week
May 10th 2013
OVER 350 MILLION
3G/SMARTHPONE USERS
Ca’ Foscari Digital Week
May 10th 2013
IN ONE YEAR (2011-2012)
50M TO 200M 3G USERS
Ca’ Foscari Digital Week
May 10th 2013
WHAT IS THE
BEST PART?
Ca’ Foscari Digital Week
May 10th 2013
They are not on Facebook.
Ca’ Foscari Digital Week
May 10th 2013
SHARE!
Ca’ Foscari Digital Week
May 10th 2013
TENCENT
QQ app has 700M users
GAMING
& MESSAGING
ECOMMERCE ALIBABA
with Taobao & Tmall
BAIDU
92% of the market share
SEARCH
Ca’ Foscari Digital Week
May 10th 2013
SINA WEIBO
the main social network: over 300M users
YOUKU + TUDOU
video sharing platform(s)
KAIXIN001
another social network with over 100M users
WEIXIN/WECHAT
Tencent’s mobile messaging & social ntwk app
RENREN
a social network founded in 2005 (over 100M users)
&
+
Ca’ Foscari Digital Week
May 10th 2013
LET’S PLAY A LITTLE GAME.
Ca’ Foscari Digital Week
May 10th 2013
RenRen
Ca’ Foscari Digital Week
May 10th 2013
RenRen
Ca’ Foscari Digital Week
May 10th 2013
Youku
Ca’ Foscari Digital Week
May 10th 2013
DianDian
Ca’ Foscari Digital Week
May 10th 2013
Mogujie
Ca’ Foscari Digital Week
May 10th 2013
TuDing
Ca’ Foscari Digital Week
May 10th 2013
Douban
Ca’ Foscari Digital Week
May 10th 2013
Tmall
Ca’ Foscari Digital Week
May 10th 2013
WeChat
Ca’ Foscari Digital Week
May 10th 2013
WeChat
Ca’ Foscari Digital Week
May 10th 2013
PinFun
Ca’ Foscari Digital Week
May 10th 2013
PinFun
Ca’ Foscari Digital Week
May 10th 2013
VS.
THE WEI WAR
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
THE GREAT WALL
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
SOURCE: GREATFIRE.ORG
Ca’ Foscari Digital Week
May 10th 2013
MAY 35th
Ca’ Foscari Digital Week
May 10th 2013
JUNE 4th
Ca’ Foscari Digital Week
May 10th 2013
Ca’ Foscari Digital Week
May 10th 2013
Guido Ghedin
@guido_ghedin
guido.ghedin@youngdigitals.com
www.digitalintheround.com
Ca’ Foscari Digital Week
May 10th 2013

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Digital In The Round @ Ca' Foscari Digital Week