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Using Personalisation to Reduce the Friction

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Presentation by Paul Stephen, C.E.O., Sagittarius, delivered at the Digital Marketing Show 2014.

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using personalisation to reduce the friction. Paul Stephen C.E.O., Sagittarius @SitecoreUK @SagittariusMktg
using personalisation to reduce the friction. @SitecoreUK @SagittariusMktg
customer lifetime value.(CLV) def: Customer revenue less the cost to acquire and then serve the customer @SitecoreUK @SagittariusMktg
value to relationships. calculate profitability. guides marketing decisions. focus and loyalty. @SitecoreUK @SagittariusMktg
customer maturity model.
multi-channel. social media online physical store customer mobile big data CRM @SitecoreUK @SagittariusMktg
consumer digital ecosphere. community content commerce Mary Meeker, internet trends 2014 @SitecoreUK @SagittariusMktg
reducing the friction make it easier for the customer. @SitecoreUK @SagittariusMktg
click me CHOOSE DELETE Download BUY NOW SUBSCRIBE ADD More info >> Update CONTINUE SELECT @SitecoreUK @SagittariusMktg
Best Sports Tour Operator Website Best Website User Experience Best Travel and Holidays Best Tour Operator Website Ecommerce Website @SitecoreUK @SagittariusMktg Best Specialist Tour Operator Website
™ Founda'on
200,000 visits 2,000 bookings 1% conversion @SitecoreUK @SagittariusMktg
reducing the friction. @SitecoreUK @SagittariusMktg
22% lower bounce rate 7% increase holiday searches 32% increase hotel & packages @SitecoreUK @SagittariusMktg
107% improvement in sign ups @SitecoreUK @SagittariusMktg
55% increase online booking 16% growth in business @SitecoreUK @SagittariusMktg
learned, explicit & implied data. @SitecoreUK @SagittariusMktg
add more. @SitecoreUK @SagittariusMktg
the human API @SitecoreUK @SagittariusMktg
@SitecoreUK @SagittariusMktg
the human API @SitecoreUK @SagittariusMktg
what next? @SitecoreUK @SagittariusMktg
@SitecoreUK @SagittariusMktg
@SitecoreUK @SagittariusMktg
top tips. know your customer think about their journey reduce the friction what can you learn what can you add? @SitecoreUK @SagittariusMktg
thank you. Paul Stephen paul@sagittarius.agency @SitecoreUK @SagittariusMktg

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