This Study Analyzes Usage of Google+ Brand Pages Among the Interbrand 100. All Data and Analysis Comes from Simply Measured Social Analytics & Reporting

1. Study Google+ Brand Adoption
and Engagement Trends
“3 Month Update (February)” by Adam
Schoenfeld at 02/09/2012 08:28AM PST

2. GOOGLE+ BRAND PAGE ADOPTION OVERVIEW
Through Dec 7 (1 Month Anniversary) Through Feb 7 (3 Month Anniversary)
100
90
80
70
61 62
60
50
40
30
21
20 15
11 13 13
10
0
0
Created a Google+ Page Posted > 3x/Week Circler Count > 5,000 Circler Count > 100,000

3. GOOGLE+ BRAND PAGE ACTIVATIONS BY WEEK
45
40
39
Number of First Brand Posts
35
30
25
20
15
10
5 3 3
2
1 1
0
Week of First Brand Post

4. TOTAL CIRCLERS: ALL BRANDS
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0

5. AVERAGE ENGAGEMENT BYTYPE
Nov-Dec Dec-Jan Jan-Feb
100
92
90 84
80
70
60
60 55
51
50 45
41 43
40 34 36 34 35
30
20
10
0
Video Photo Article Post

6. BRAND POSTS OVER TIME
500
464
450
414
400
350 325
296 299 296 305
300
250 248
Brand Posts
250 229
211
200 178
150
118
100
50
0

7. BRAND POSTS BY TYPE OVER TIME
Photo Post Article Video
600
500
400
300
200
100
0

8. BRAND POSTS BY TYPE
Nov-Dec Dec-Jan Jan-Feb
70%
62%
60%
60% 57%
50%
40%
30% 28%
23% 24%
20%
9% 9% 10% 9%
10% 7%
4%
0%
Video Photo Article Post

9. TOP GOOGLE+ BRANDS BY TOTAL POSTS
Ferrari 319
H&M 318
Google 269
Samsung USA 223
Yahoo! News 209
Volkswagen USA 203
Dell 145
Burberry 119
Intel 119
MTV FanPage 102
Allianz 100
BMW 91
General Electric 85
Nissan 82
UPS 82
# of Brand Posts

10. BRAND POSTS & ENGAGEMENT BY HOUR
Brand Posts Total Engagement
20,000 450
18,000 400
16,000
350
14,000
300
Brand Posts
Engagement
12,000
250
10,000
200
8,000
150
6,000
100
4,000
2,000 50
0 0

11. BRAND POSTS & ENGAGEMENT BY DAY
Brand Posts Total Engagement
35,000 900
800
30,000
700
25,000
600
Brand Posts
Engagement
20,000 500
15,000 400
300
10,000
200
5,000
100
0 0

12. PAGE ENGAGEMENT BY POST TYPE
60,486
28,959
16,317
8,887
Video Photo Article Post

13. ENGAGEMENT ON BRAND POSTS
+1s Comments Reshares
25,000
20,000
15,000
10,000
5,000
0

14. TOP INDUSTRIES BY CIRCLERS
Electronics 1,085,895
Beverages 673,151
Internet Services 553,546
Apparel 456,588
Restaurants 336,964
Luxury 334,145
Automotive 224,526
Business Services 8,170
Media 7,755
Computer Software 7,343
Sporting Goods 2,724
Diversified 1,915
Financial Services 1,082
Transportation 485
Home Furnishings 431

15. TOP 10 "SHARE" OF CIRCLERS
H&M Samsung USA
12%
16%
Pepsi Starbucks Coffee
10%
5%
Burberry Coca-Cola
7%
9%
Sony Intel
7%
9%
7%
eBay Ford Motor Company
9% 9%
Other