Presented by Sarah Cutler, Business Strategy Director at Unit 9

1. Contact
Sarah Cutler
Business Strategy
Director
Sarah@unit9.com
+447825855519

2. Content & Entertainment through innovation.
Design, Film, Gaming and Software Development across mobile, physical
installations, TV and the web.

3. About UNIT9
UNIT9 is an unusual, uniquely creative organism. We help creative agencies and ambitious brands capitalise on change –
identifying the next big opportunity via the union of data, technology and content.
The projects we get involved with require innovation at every level. Briefs reach us at very different stages. Our flexible
teams are able to grow them to make them viable. We visualise, concept and prototype to quickly and efficiently get
stakeholder sign off.
Our internal process of experimentation is the catalyst for innovation. All Our R&D projects, (successes and failures) in
games, prototypes, drone playthings, installations, art pieces go on to inform our creative output and the next round of
native advertising, as content.
Our sweet spot are never been done before projects that combine very creative and very technical challenges with brave
and ambitious clients.
Over the last year our work has been covered by New York Times, Wired, Mashable, Rolling Stone Magazine, Fast
Company, Ad Age, Creativity, PSFK, Luerzers archive, Creative Review and Most Contagious 2013 to name a few.

4. Oculus Rift
Immersive live action & digital storytelling.
link coming soon...

5. Reflektor
Arcade Fire’s Just A Reflektor is an interactive music video directed by Vincent Morriset of AATOAA; it was created with
Google’s Aaron Koblin and UNIT9. The experience reveals a narrative as it moves along with the song, we follow Axelle
‘Ebony’ Munezero in different situations.
unit9.com/project/reflektor
02 Projects 03

6. FENDI Drones
In an industry first, Italian fashion house Fendi live streamed its autumn/winter 2014 fashion show through a
flying "Drone Cam", swooping over models' heads as they walk down the runway.
02 Projects 03

7. JetBlue: Get Away With It
JetBlue Getaways “Get Away With It” is a live online game show that featured highly-entertaining
host Mark Hammerberg, his bubbly sidekick Hailey, and contestants beamed in via Skype. Five live
shows aired daily for five days, and each show’s winner received a JetBlue Getaways vacation
package.
5 x 10 Minute Shows for a week.1.5 Million views. 11 min engagement. 45% Traffic on Mobile.
> unit9.com/project/jetblue-getawaywithit
02 Projects 03

8. Barclaycard: Bespoke Ballads
Barclaycard’s new Bespoke Offers service has thousands of offers tailored just for you. To drive home just how
customised this service is, we camped out in a studio with a group of performers for a week, composing custom-
tailored songs for people who tweeted us at #bespokeballads.
unit9.com/project/barclay-card-bespoke-ballads
02 Projects 03

9. 02 Projects 03
Assassin’s Creed IV Black Flag
Assassin’s Creed IV: Black Flag site which is focused around one main image, allows users to choose
a place on the Defy History live painting and upload their photo to the site, with the hope of
becoming part of Assassin Creed’s history. Its art, but crowd-sourced.
> unit9.com/project/assassins-creed-iv-black-flag-behind-the-scenes

10. 02 Projects 03
Slavery Footprint
Slavery Footprint is an online experience and mobile app built in HTML5, that launched on the 149th anniversary of the
announcement of the Emancipation Proclamation, and can tell you approximately how many slaves have pitched in to make
the goods you enjoy on a daily basis.
unit9.com/project/slavery-footprint

12. FENDI: FendiLife
To support the revealing of FENDI’s 2014 Spring/Summer collection, UNIT9 have created a beautiful and stylish
HTML5 microsite – FENDI Life. Showcasing all FENDI live events from the Milan Fashion Week, the unique
infinity grid landing page allows visitors to scroll effortlessly through the exquisite content of the site.
unit9.com/project/fendi-life
02 Projects 03