The document discusses a panel from the Society of Digital Agencies on mobile products and the future of mobile development. The panelists debated how mobile products will be tied to physical environments, the role of near-field communication technology, whether apps should use push or pull notifications, how the mobile presentation layer will evolve, and whether mobile-only business models can provide more affordable options for consumers. They also discussed the future role of mobile agencies.

1. MOBILE AS A PRODUCT, NOT A WEBSITE
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2. INTRODUCTION
Carl Panczak
CEO, Reactive
DJ Edgerton
CEO, Zemoga
Mia Stephens
Account Director, Digitaria
Mark Newcomer
SVP, Strategy, Digitaria
Moderator
Panelists
Society of Digital Agencies
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3. Mobile products are becoming tied to your
physical environment.
How will that change product offerings?
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4. NFC - Near Field Communication or Not For Commerce?
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5. $$$
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6. Apps: Pull or Push?
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7. How will the technical capabilities evolve with the
mobile presentation layer options? Will the future
be mobile web optimized, responsive, or native?
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10. Can mobile-only business models
cut costs and provide leaner, more
affordable options for consumers?
$$$
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11. What will the role of the mobile agency be in
the future?
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